InsideTracker is an analytics platform that provides wellness insights based on your biological data. The service collects and analyzes your blood biomarkers, DNA, wearable devices, and lifestyle habits. After analysis, the platform provides customized supplements, exercise, and lifestyle recommendations to support longevity and vitality.
The InsideTracker platform's approach centers around measuring biomarkers related to metabolism, cardiovascular function, and inflammation, combined with genetic predispositions and real-time fitness data. InsideTracker also offers different testing plans and subscription options, allowing you to customize the level of detail and frequency of the assessments.
In this review, we examine InsideTracker's scientific foundation, service lineup, advantages, brand limitations, and pros/cons. The review also aims to provide the practical implications of InsideTracker's personalized recommendations.
Founded in 2009, InsideTracker is a wellness optimization platform that was founded by a team of experts in aging, genetics, and biometric data.
At the core of InsideTracker is a data-driven approach that integrates blood biomarker analysis, genetic testing, wearable fitness data, and lifestyle profiling. The result is a tailored Action Plan that may help offer personalized guidance on nutrition, supplementation, fitness, sleep, and stress management.
InsideTracker analyzes multiple blood biomarkers, including glucose, cholesterol, vitamin D, and inflammation markers. These are categorized into ten wellness aspects such as metabolism, fitness, hormonal balance, and cognitive function. The brand has a scientific foundation, which is based on a database of over 7,000 clinical studies and an analysis of more than 10 billion data points.
The InsideTracker platform offers various plans, such as an app-only subscription to comprehensive bundles that include blood tests, DNA analysis, and InnerAge biological age testing. To get started, users select a plan, complete a blood test (either at home or at a local lab), upload DNA and wearable data if available, and answer a lifestyle questionnaire. From there, they receive a personalized Action Plan through a user-friendly app with the ability to track progress and retest over time.
Besides static lab and DNA data, the InsideTracker app syncs with wearable devices like Apple Watch, Fitbit, and Garmin. They may help monitor physical activity levels, sleep quality, heart rate variability, and recovery.
The InsideTracker Membership costs $149 per year and uses your blood test results, DNA data, and optional fitness tracker inputs to deliver actionable wellness insights. Once enrolled, you gain full access to the InsideTracker platform, where you can upload blood test results from any healthcare provider.
The system analyzes a wide range of biomarkers, including glucose, insulin, cortisol, hemoglobin A1c, vitamin D, and folate, among others. Results are translated into scores across categories, including cognition, fitness, recovery, sleep quality, and glucose regulation, each rated on a 0–100 scale.
Members can also upload past blood work to view predictive modeling, which projects best- and worst-case wellness outcomes based on biomarker trends. The insights may help members make informed choices about where to focus their efforts for the greatest impact.
Based on your biomarker data, InsideTracker offers recommendations, including tailored suggestions for nutrition, supplements, and lifestyle changes aimed at improving specific health markers. For example, if your vitamin D is low, you may be guided to increase sun exposure or take a supplement.
For deeper insights, customers may opt for an optional DNA kit or upload existing genetic data from Ancestry.com or 23andMe at no extra cost.
InsideTracker's Membership + Ultimate Test packages provide access to the InsideTracker platform. Each package screens for healthspan categories, including heart health, hormone balance, endurance, and cognition, among others. The Membership + Ultimate Test packages come with optional add-ons like InnerAge analysis, DNA testing kits, and hormone panels.
The Membership + Ultimate Test package includes a single comprehensive blood test and full access to InsideTracker's platform. You may choose to have your blood drawn at a local lab (with just a photo ID) or schedule a mobile phlebotomy service. After your blood draws, you'll complete a detailed health profile covering your diet, supplements, activity levels, and lifestyle habits. InsideTracker then analyzes your results to provide customized scores for each health category, along with evidence-based suggestions for food, supplements, and lifestyle.
InsideTracker's Membership + 2 Ultimate Tests builds on the standard package by including two blood tests. The package allows you to either track your progress over time or share the second test with a friend or family member. Tests remain valid for two years, offering flexibility in when and how you use them. The Membership + 2 Ultimate Tests bundle includes complete platform access, healthspan scoring, and personalized insights.
For those committed to consistent wellness tracking, InsideTracker offers the Membership + 4 Ultimate Tests package. The package provides access to four blood tests spread throughout the year, regular insights into your biological markers, and timely adjustments to your nutrition, training, and lifestyle strategies.
InsideTracker's Healthspan Category Tests offer a personalized approach to blood analysis by allowing users to build a custom panel focused on specific wellness areas. The categories provided include metabolism, hormone balance, fitness, cognition, sleep, recovery, etc.
At the core of the Healthspan Category Tests service are blood biomarkers, measurable indicators that reflect your body's internal processes. InsideTracker organizes these biomarkers into thematic health categories to help you monitor specific physiological domains more clearly.
For example, the metabolism category includes testing for markers, such as thyroid-stimulating hormone (TSH), insulin, glucose, and cholesterol fractions. TSH helps regulate thyroid activity and metabolic rate, while insulin and glucose are essential for assessing blood sugar control and diabetes risk.
The heart health category measures biomarkers like Apolipoprotein B (ApoB), LDL and HDL cholesterol, triglycerides, and high-sensitivity C-reactive protein (hsCRP). ApoB is found on LDL particles and is associated with atherosclerosis when elevated. hsCRP is an inflammatory marker that signals systemic inflammation, a major contributor to heart disease.
Inflammation is screened through biomarkers like white blood cell counts (including neutrophils and lymphocytes), hsCRP, and ferritin. Chronic low-grade inflammation is linked to increased chances of developing conditions such as diabetes, heart disease, and neurodegeneration. The costs for Healthspan Category Tests may range from $99 to $149, based on the categories selected.
The InsideTracker Ultimate Test is a comprehensive blood biomarker analysis that measures biomarkers across 10 healthspan categories, including heart health, endurance, cognition, inflammation, metabolism, and hormone balance, among others.
For those interested in ongoing health monitoring, InsideTracker offers two membership packages. The 2 x Ultimate Membership package offers two complete Ultimate Tests with biannual monitoring, which may allow you to observe how lifestyle changes impact your biomarkers. InsideTracker's 4 x Ultimate Membership package includes four blood tests, enabling quarterly tracking. It may be particularly helpful for users with specific health goals, chronic conditions, or those who want to make frequent adjustments to their wellness strategies.
The InsideTracker platform delivers personalized recommendations instead of just telling you whether your results fall within a standard clinical range. The platform calculates your optimal biomarker zones, customized based on your age, gender, ethnicity, genetics, lifestyle, and personal goals. The data collected may provide deeper and more tailored insight to help you understand what's ideal for your body.
Once the results are in, InsideTracker translates the data into clear recommendations you can act on right away. These may include changes to your diet, fitness routine, sleep habits, or supplement use. The InsideTracker works as a personalized health coach, turning complex biomarker data into simple next steps you can follow daily.
The InsideTracker brand combines wellness insights from multiple sources, such as your blood biomarkers, DNA analysis, and real-time data from fitness wearables like Apple Watch, Oura Ring, Garmin, and Fitbit. By combining these data streams, InsideTracker creates a more holistic view of your health instead of relying on just one type of information. You can see how changes in your habits, such as improving sleep, adjusting your diet, or changing your workout routine, affect your internal health markers.
The InsideTracker brand maintains a commitment to flexibility and customization. You may choose from different testing options provided by InsideTracker, such as Ultimate Tests or Healthspan Category Tests, based on your needs. The different packages also provide the option to have your blood drawn at a local lab (with a photo ID) or schedule a mobile phlebotomy service. You may also input detailed lifestyle data, such as nutrition and exercise habits, on the InsideTracker app. Based on the data, the app could help generate increasingly personalized insights on nutrition, exercise, and lifestyle changes.
Rather than managing illnesses and screening for symptoms reactively, the InsideTracker brand maintains a proactive focus on longevity and healthspan. The brand's InnerAge 2.0 offering may reflect InsideTracker's longevity-driven philosophy.
The InnerAge 2.0 measures your biological age using some blood biomarkers. It shows how fast or slow your body is aging compared to your actual age. It also gives you a clear score and a personalized action plan with nutrition and lifestyle recommendations to help lower your biological age. These features may help you take control of your health before problems start so you can stay healthier and live longer.
InsideTracker's services are relatively expensive, with flagship offerings like the Ultimate Test priced at $340 per test or bundled options like 2x Ultimate Test for $578 and 4x Ultimate Test for $1088. While the InsideTracker offers flexible payment options like 4 interest-free installments or monthly financing. However, the tests from InsideTracker are not typically covered by health insurance plans, which may lead to significantly high out-of-pocket costs.
InsideTracker provides a DNA analysis add-on (via an at-home kit). However, the platform does not disclose which specific single-nucleotide polymorphisms (SNPs) it uses to calculate genetic risk scores. As a result, people familiar with genomic data or terminology could find the lack of transparency of InsideTracker's DNA testing kit frustrating.
Moreover, food and supplement recommendations provided by InsideTracker may sometimes be imprecise or generic. For example, users may be advised to “increase leafy greens” or “supplement with omega-3s” without enough quantification or contextual detail on dosage or timing.
When it comes to blood draw methods offered by InsideTracker, there can be potential hurdles in logistics. The brand offers its consumers the option to visit partner labs for blood work or a mobile blood draw option (available at an added cost and only in select regions like NY, NJ, RI, HI, AZ, and Canada). For instance, the Ultimate Test costs $340 (in case of a lab visit), while opting for mobile blood draw option increases the cost of the Ultimate Test to $459.
There is a potential chance of receiving delayed lab results (exceeding the standard 4–10 day turnaround). Consumers may also experience dissatisfaction with customer service follow-ups as well.
When evaluating InsideTracker's credibility, we looked closely at its history, customer feedback, and presence on major review platforms. Founded in 2009, InsideTracker offers science-backed insights into wellness based on biomarkers, DNA data, and AI-driven analysis.
On Trustpilot, InsideTracker holds a 4.0 out of 5 rating based on approximately 600 user reviews. The Trustpilot ratings typically reflect positive experiences, with many customers praising the depth of health data provided. However, some consumers have noted areas for improvement, particularly around customer service and pricing transparency of InsideTracker.
Although InsideTracker is not an accredited business by the Better Business Bureau, it holds an “A+” rating. The rating may indicate a strong track record in handling complaints and maintaining ethical business practices.
However, InsideTracker does not currently have a listing on ConsumerAffairs, limiting consumer engagement across the platform.
As part of the evaluation of InsideTracker, we closely analyzed user feedback on the brand's services from platforms like Trustpilot to understand real-world experiences. Many reviewers on Trustpilot praised InsideTracker for providing detailed health analytics and the usefulness of personalized features like “Inner Age” and targeted recommendations. Many users also praised the customer support team for their responsiveness and professionalism, particularly in resolving issues related to lab scheduling or report access.
However, user feedback across Trustpilot also revealed some downsides and negative experiences. Many consumers experienced difficulties navigating the InsideTracker platform, citing a lack of post-purchase guidance and unclear instructions. Technical issues, such as blank app screens and improperly uploaded test results, were among the most recurring complaints.
A few Trustpilot consumers criticized the food tracking feature of the InsideTracker app for its lack of flexibility and accuracy. InsideTracker delivers meaningful insights and strong support for many users, but the overall user experience of InsideTracker services remains inconsistent.
SelfDecode and InsideTracker both offer personalized health testing platforms, but the brands differ in approach, offerings, pricing, and technology. Founded by Joe Cohen, SelfDecode is a DNA-focused testing service that provides over 1,250 in-depth health reports using AI-driven analysis of more than 100,000 SNPs per report. It utilizes polygenic risk scoring that is ancestry-adjusted and dynamically updates recommendations based on lab results, symptoms, and lifestyle data.
Meanwhile, InsideTracker was developed by Segterra, Inc. in 2009. The brand integrates blood biomarker analysis, DNA insights from genetic markers, and data from fitness trackers (like Apple Watch, Garmin, and Fitbit) to provide real-time wellness guidance. The InsideTracker brand primarily utilizes bloodwork analysis to offer personalized nutrition, exercise, and lifestyle recommendations.
SelfDecode offers various offerings that include a DNA kit, an AI Health Coach, unlimited lab result interpretations via its Lab Analyzer, ancestry breakdowns, and family planning reports. SelfDecode's offerings include the Essential Bundle and the Ultimate Bundle, which may help provide detailed DNA health reports. The AI algorithm used by SelfDecode also offers dynamic updates and AI coaching that adjusts based on changing inputs.
On the other hand, InsideTracker offers plans like the Ultimate Tests, Healthspan Category Tests, and Membership + Ultimate Tests packages. These offerings help analyze multiple blood biomarkers across health categories, such as inflammation, sleep, gut health, fitness, cognition, etc. The InsideTracker brand also provides access to the InnerAge 2.0 test, which could help determine your biological age and provide recommendations to help lower the biological age.
Pricing also differentiates the SelfDecode and InsideTracker brands. For instance, SelfDecode's Essential+ Bundle (which includes a DNA kit and 130+ medical reports) costs $667. Meanwhile, for a more comprehensive analysis, SelfDecode offers the Ultimate Bundle, which costs $670. In contrast, the 2x Ultimate Test Bundle from InsideTracker costs $578, with the cost increasing to $816 when opting for the mobile blood draw option.
MyLab Box and InsideTracker both offer health testing options, but the brands differ in focus, depth, and user experience. Established in 2014 by Ursula Hessenflow and Lora Ivanova, MyLab Box was developed to overcome the delays, discomfort, and lack of privacy often associated with traditional lab testing. The brand offers over 50 types of lab-certified tests covering aspects like wellness, nutrition, sexual health, and fertility, among others.
In contrast, InsideTracker provides a data-driven health optimization service focused on supporting longevity and vitality through comprehensive biomarker, DNA, and fitness tracker data analysis. Unlike MyLab Box, InsideTracker does not screen for STDs like gonorrhea, hepatitis C, Herpes Simplex 2, syphilis, etc.
From the perspective of features, MyLab Box offers singular and bundled test kits (e.g., the Uber Box for 8 STD panels and testing for Vitamin D and Testosterone levels). If the results are positive, the MyLab Box brand provides free telemedicine consults to interpret the next steps and offer guidance. Meanwhile, InsideTracker offers a robust mobile dashboard, long-term progress tracking on the app, and metrics like InnerAge 2.0 (which estimates biological age based on internal biomarkers).
When comparing pricing, the pricing of MyLab Box at-home test kits ranges from around $39 and goes up to $399, depending on how detailed or specialized the test is. On the other hand, the pricing for Healthspan Category Tests from InsideTracker ranges from $99 to $149, depending on the healthspan category selected (such as metabolism, cognition, and hormone balance).
InsideTracker offers a personalized nutrition and performance system that pairs actionable health insights and tailored guidance to help support longevity and vitality. The brand uses personalized blood biomarkers, DNA, and lifestyle data to provide AI-based health recommendations that continue evolving based on your lifestyle and needs.
The InsideTracker brand also provides access to informative blogs that may help you stay informed about health trends and biomarkers. The brand also provides bundle subscriptions, which may save you money if you plan to get health screenings multiple times a year.
However, there are some limitations to consider with the InsideTracker brand. The platform relies heavily on self-reported data and lifestyle inputs, which may affect accuracy if not consistently updated. Moreover, InsideTracker's services can be expensive, and its tests are not covered by health insurance, which may significantly increase out-of-pocket costs. There is also a potential for experiencing delays in receiving lab results and slow customer support responses from the InsideTracker brand.
Contact us at [email protected] or follow @leafsnap on Twitter! View our Privacy Policy.
