TB12 operates in the sports nutrition and wellness space, emphasizing formulations that may support athletic performance, recovery, and vitality.
The brand's offerings include protein powders, electrolyte mixes, and formulations that may support diverse fitness needs. As per the official site, it also provides curated bundles, such as the Perform & Recover Set and Premium Supplement Bundle.
In this review, we explore TB12, including its bestselling offerings, advantages, potential limitations, and real user experiences.
Co-founded by Tom Brady and his trainer Alex Guerrero, TB12 is a US-based wellness brand with a focus on supporting performance and fitness needs.
Some featured offerings from the brand include the Plant-Based Protein Powder, which may support muscle growth and assist with post-exercise recovery.
The brand further offers targeted formulations to support distinct needs, including Sleep, Perform, Recover, and Protect. It also offers Electrolytes, available in jars and stick packs that may support fluid balance, hydration, and muscle recovery.
According to the official site, the offerings from the brand exclude the use of common allergens, such as gluten, soy, dairy, and GMOs. Such standards could make them compatible with diverse dietary restrictions.
The brand also offers Subscribe & Save options for recurring purchases and added convenience, allowing auto-ship delivery every 30, 45, 60, and 90 days, depending on your choice.
Plant-Based Protein Powder by TB12 may provide essential amino acids, which might support muscle repair, recovery, and lean muscle maintenance.
According to the official site, a 34-g serving features 24g of protein, 3g of total carbohydrates, 140 calories, and 210mg each of calcium and potassium. The formulation comes in packs of 12 and 30 servings.
The formulation includes protein extracted from pea protein isolate. It is said to be naturally rich in branched-chain amino acids (BCAAs), which could help activate muscle protein synthesis, which helps in rebuilding and strengthening muscle fibers after exercise.
Plant-Based Protein Powder also contains natural sweeteners, such as guar gum, organic stevia, and monk fruit extract. As per the official site, the formulation is available in vanilla, chocolate, and cookies & cream flavors.
TB12 Electrolytes could help support hydration and muscle recovery, while helping replenish the electrolytes your body loses during sweating.
As per the official site, each jar (with 30 servings) provides 240 mg of sodium, 250 mg of potassium, and 80 mg magnesium, along with 72 trace minerals per 7.2g serving.
Sodium and potassium could work together to help influence muscle contractions, fluid levels, and heart rhythm. Magnesium could support multiple enzymatic functions, including ATP production, which helps promote energy metabolism and reduce fatigue.
The trace minerals may add further support, as they might contribute to physiological functions such as bone health, enzyme activity, and antioxidant defense.
As per the official site, the Electrolytes formula comes in lemonade, blueberry pomegranate, fruit punch, and peach mango flavors. It is available in stick packs (15 count) for portability and jars (30 servings) for regular use.
Sleep is formulated as a nighttime formula that might support relaxation and improve sleep quality. According to the official site, every 2-capsule serving contains 500mg of L-theanine, 200mg of chamomile extract, 125mg of GABA (as pharmaGABA), 5mg of melatonin, and 100mg of magnesium. L-theanine may help stimulate alpha brain wave activity, which could help encourage feelings of calmness.
The makers included melatonin in the Sleep formula, as it could positively influence your body's sleep-wake cycle, signaling the body that it is time to transition into sleep.
Chamomile extract may help lower stress levels and promote relaxation, which might help you wind down before bedtime.
Meanwhile, GABA is a neurotransmitter that may help reduce anxious thoughts by calming brain activity. For use, the makers suggest taking two capsules with water, preferably 30–45 minutes before your scheduled bedtime.
The Perform & Recover Set may provide support for mind-body performance and joint/muscle health. As per the official site, the set includes one unit each of the Perform and Recover formulations.
Perform might help support daily mental and physical performance. It includes ingredients like Sensoril ashwagandha, mango leaf extract, and rhodiola. These ingredients may act as adaptogens, which may help lower occasional stress and anxiety levels. Such effects might also help support focus, energy, and mood balance.
Recover may assist with post-exercise recovery and movement. It includes ingredients like tart cherry powder, egg membrane, and curcuminoid complex. These ingredients may help promote a healthy inflammatory response, assist with muscle recovery post-exercise, and support connective tissue and joint mobility.
Recover is formulated to support your body's natural recovery processes, particularly after engaging in physical activity. According to the official site, it features 480mg of CherryPure® tart cherry powder, 450mg of Biovaflex® egg membrane, 300mg of Curcugreen® Curcuminoids Complex, and 40mg of AquaLOX Boswellia Serrata extract per 2-capsule serving.
Tart cherries feature antioxidants, which may lower free radicals that build up after exercise. Such effects might help ease muscle soreness and calm inflammation in tissues. Eggshell membrane provides collagen and other natural proteins that may strengthen cartilage and support flexible joints.
Curcugreen® Curcuminoids Complex utilizes turmeric compounds to help suppress inflammation by blocking pathways that trigger swelling and pain. The makers included Boswellia serrata extract in the Recover formulation. It could support joint health by reducing enzymes that break down cartilage, thereby making movement more comfortable.
Perform could provide daily support for focus, emotional balance, and sustained energy. As per the official site, a 2-capsule serving features 500mg of Sensoril ashwagandha, 300mg of Zynatime (mango leaf extract), 325mg of Rhodiolife® Rhodiola, and 25mg of Zembrin® (Sceletium Tortuosum extract).
Ashwagandha may interact with the HPA axis, the body's main stress response system. It may help keep stress hormones (such as cortisol) balanced and reduce the strain of daily stressors. Rhodiola could help lower mental fatigue, which may help your brain stay sharp during long or demanding tasks.
The makers included Zynatime® (mango leaf extract) in the Perform formulation. It could support the brain's electrical signaling, which might improve alertness and quick thinking. Sceletium may provide a calming effect by supporting brain chemicals linked to mood and focus. As per the official site, Perform is vegan and free from common allergens, such as dairy, gluten, soy, GMOs, and artificial colors.
Protect could help strengthen your body's antioxidant defense and support immunity, especially during periods of physical stress or recovery.
According to the official site, it contains resistaid larch extract, elderberry powder, vitamin C, yeast beta-glucan, and zinc per 2-capsule serving.
Larch tree extract, standardized as ResistAid®, could provide a natural source of dietary fiber that may stimulate natural killer (NK) cells, increase macrophage activity, and release cytokines. The combined effects may help strengthen your body's immune response against pathogens.
Beta glucan, derived from yeast, might support the immune system by enhancing the activity of WBCs and macrophages, assisting in the detection and elimination of pathogens. Meanwhile, vitamin C may support various cellular functions related to the immune system.
TB12's origins are tied to Tom Brady (a renowned NFL athlete) and built around the TB12 Method, which focuses on pliability work, functional movement, plant-based nutrition, and structured recovery.
These principles are outlined in The TB12 Method and are integrated into the brand's offerings, whether you opt for Electrolytes, Plant-Based Protein Powder, supplements, or gear/recovery accessories.
This athlete-backed brand foundation may provide a degree of authenticity, as the brand's approach and formulations are shaped by practices used in professional sports settings.
TB12 structures its philosophy around pliability, nutrition, hydration, movement, and mental fitness by following the TB12 Method. Such a holistic approach to fitness is reflected in the brand's offerings, whether you opt for Plant-Based Protein Powder to support muscle recovery, use Electrolytes to support hydration, or take formulations like Protect and Sleep to support immunity and sleep quality.
For pliability support, the brand provides access to recovery resources, such as resistance bands, vibrating pliability devices, and foam rollers. Moreover, the brand provides digital support through a dedicated TB12 mobile app, which offers guided workouts, pliability and resistance band sessions, hydration tracking, recipe ideas, and structured programs designed by certified Body Coaches. The app is said to be compatible with both Android and IOS devices. Such an app-based integration may extend the brand's holistic model while adding convenience.
For you, such an holistic focus of the brand may translate into access to a comprehensive wellness system. Such integration might support recovery, build durability, and encourage consistent healthy habits.
TB12 highlights performance and safety as core brand values, although the brand has limited transparency when it comes to its third-party testing disclosure. Most of the brand's offerings, including Plant-Based Protein Powder, Electrolytes, and formulations like Sleep and Recover, do not display seals from recognized third-party certification bodies such as NSF, Informed-Sport, or USP.
Moreover, the brand does not publish batch-specific Certificates of Analysis (CoAs) that may otherwise help confirm whether purity and safety compliance standards are followed. Such an inconsistent approach may create gaps in transparency and might reduce confidence in the brand's offerings. Without batch-level disclosures, you cannot easily confirm the absence of heavy metals, contaminants, or banned substances in core products.
TB12 offerings are not accessible in any in-person retail locations. The brand's distribution network operates through its official website, and a selected product range from the brand is available through Amazon. Such an absence of physical stores could imply that you cannot walk into a retail store to observe, try, or buy the brand's products firsthand. The lack of retail presence may also shift greater reliance onto online ordering, which could make product returns, customer service issues, and shipping delays more impactful.
Both Naked Nutrition and TB12 offer formulations and resources for performance and fitness needs. However, the brands may differ in aspects like their origins, range of offerings, and brand philosophies. Stephen Zieminski, a former All-American athlete in cross country and track, founded Naked Nutrition. The brand's origin is tied to addressing the issue of unnecessary fillers in formulations. Meanwhile, TB12 was established by NFL quarterback Tom Brady's TB12 Method, which emphasizes muscle pliability, hydration, nutrition, and movement.
In terms of formulation range, there are some differences between the brands. Naked Nutrition maintains a diverse catalog that spans protein powders, daily essentials, performance-oriented blends, collagen, and overnight oats.
Some featured offerings from the brand include the Grass Fed Whey Protein Powder, Creatine Monohydrate Powder 500g, Chocolate Mass Gainer Protein Supplement, Green Superfood Powder, Collagen Peptides Protein Powder, and Chocolate Peanut Butter Banana Protein Oats.
On the other hand, TB12 provides a more limited selection of just 10+ offerings that span categories like proteins, electrolytes, supplements, and bundled sets. Some signature offerings from the brand include the Plant-Based Protein Powder, Electrolytes Trial Pack, Perform & Recover Set, Sleep, Protect, Recover, and Perform.
There are some differences between the philosophies of the brands. Naked Nutrition emphasizes transparency and minimalism, following a “Nutrition With Nothing To Hide” tagline that prioritizes pure ingredients without artificial additives, allowing customization of flavors and nutrition.
Meanwhile, TB12 focuses on holistic self-improvement and overcoming limitations through a “Day One” mindset. Its philosophy integrates aspects like nutrition, hydration, recovery, and performance to support health.
When comparing Garden of Life and TB12, the brands may diverge in angles like their formulation range, core focus, accessibility, and technological integration.
Garden of Life maintains an extensive product lineup of 320+ offerings that cover multiple categories, including probiotics, collagen, greens, vitamins, minerals, protein, and sport. Some featured offerings from the brand include the Vitamin Code Raw Vitamin C Capsules, Organic Raw Fiber Powder, Dr. Formulated Probiotics Mood+ Cooler, SPORT Organic Plant-Based Protein Powder, Organics Women's Once Daily Tablets, and Vitamin Code Raw Iron Capsules.
Meanwhile, TB12 provides a more focused selection centered on performance and recovery, with categories like supplements, protein, and electrolytes. The brand's signature offerings include targeted formulations to support diverse fitness needs, such as Protect, Recover, Sleep, and Perform. Beyond these, the brand provides Electrolytes (in jars and stick packs) to support hydration and Plant-Based Protein Powder to support muscle recovery post-exercise.
In terms of quality standards and certifications, there are some differences between the brands. For example, Garden of Life holds multiple third-party certifications emphasizing quality standards and sustainability, such as USDA Organic, Non-GMO Project Verified, Certified B-Corp, NSF Certified Gluten-Free, and Informed Choice.
On the other hand, TB12 emphasizes commitment to clean label standards by excluding common allergens, such as gluten, soy, dairy, and GMOs across its offerings. However, unlike Garden of Life, the brand lacks third-party certifications across its lineup.
The brands also differ in terms of accessibility. For instance, Garden of Life maintains omnichannel accessibility, as its offerings are available for purchase online through its official site and e-commerce platforms like Amazon.
Moreover, formulations from the brand are also available in select retail locations across the US, such as Target, Walmart, CVS, and Sprouts. On the other hand, TB12 offerings are only available online through its official website, while a focused selection from the brand is available through Amazon.
As part of the evaluation, we analyzed verified customer reviews of TB12's products on Amazon to understand how they perform in real-world use.
For the Plant-Based Protein Powder, we analyzed the user reviews of the formulation based on Amazon reviews between 2022 and 2025. Many users appreciated its clean ingredient profile that is centered on pea protein, and found it compatible for use alongside dairy-free or low-carb diets. Some reviewers also highlighted its versatility, using it both as a recovery shake and a meal replacement.
At the same time, our evaluation also revealed recurring challenges with the product. Some customers noted that the powder left a sticky residue in blenders, making cleanup inconvenient. A few users expressed that the flavor did not appeal to their palate.
Our evaluation also assessed the ratings received by Electrolytes Powder/Stick Packs on Amazon, based on reviews between 2024 and 2025. Many customers valued the convenience of single-serve packets for travel and daily hydration, while flavors like Blueberry Pomegranate and Peach Mango received positive mentions. On the other hand, concerns surfaced around inconsistent packaging sizes and sensitivity to stevia, which some users found problematic.
In evaluating TB12's reputation, we considered its background and presence across independent review forums. The brand positions itself around performance, recovery, muscle pliability, hydration, and diverse fitness needs.
On Trustpilot, the brand holds a 3.7 out of 5 rating based on a limited number of reviews collected between 2021 and 2022. The limited dataset may provide only a partial view of the brand's services and offerings.
Meanwhile, Judge.me provides the brand with a rating of 4.5 out of 5, based on over 15,000 reviews, suggesting mostly positive experiences among verified buyers. TenereTeam has provided the brand with a 4.5 out of 5 rating, though the figure is drawn from very limited feedback and therefore carries less weight in the evaluation.
These findings may show that the brand has established credibility with a segment of its customer base aligned with its athletic and recovery-driven philosophy. However, some user responses highlight variability in consumer perception.
TB12 positions itself in the sports nutrition and lifestyle space, focusing on supporting recovery, mental and physical performance, and hydration needs.
The brand's philosophy is tied to the TB12 Method, popularized by the NFL athlete Tom Brady, which emphasizes a holistic approach to nutrition, pliability, and training.
However, the brand does have some limitations that you need to consider. For instance, the brand lacks transparency regarding its third-party testing standards and COAs, which may leave you uncertain about the purity and safety of the brand's offerings. Moreover, the brand has no physical retail presence, which may be inconvenient if you prefer an in-person shopping experience or desire immediate access to formulations.
Given these factors, it is important to exercise discretion before opting for the brand's offerings. Decisions about whether they align with your needs may depend on variables such as usage requirements, athletic standards, training goals, and tolerance for online-only purchasing.
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