Future Kind offers multiple plant-based formulations, including multivitamins, omega-3s, protein powders, and specialty supplements. The brand primarily caters to users who prioritize plant-based nutrition and want formulations free from unnecessary additives.
The Future Kind brand provides formulations targeting various categories, such as immunity, energy, sleep, digestion, focus, mood, etc. Future Kind also offers helpful resources like the Kind Coin rewards program and a personalized quiz to help choose the right supplements.
This review takes a close look at Future Kind’s product lineup, pros and cons, advantages, and brand limitations, along with the factors we considered when evaluating the brand to give you a complete understanding.
Future Kind was founded in 2019 by certified plant-based nutritionists Shaun and Eliot. The brand claims to use organic ingredients where possible, ensures its formulations are dietitian-approved, and conducts third-party testing to verify quality and potency.
The brand focuses on providing plant-based formulations to support varying fitness goals and nutritional needs. Among the brand's bestsellers is its Essential Vegan Multivitamin, which pairs vitamin B12, algae-derived omega-3s (DHA and EPA), and lichen-sourced vitamin D3. These nutrients may help support energy, brain function, and immunity.
Other formulations like the Vegan Iron Supplement pair highly absorbable ferrous bisglycinate with natural vitamin C from acerola cherries, enhancing absorption and supporting oxygen transport and energy levels. The Vegan Chelated Magnesium Supplement uses magnesium bisglycinate chelate to support muscle function, relaxation, and sleep quality.
As per the official website, Future Kind also focuses on sustainability by using recycled packaging materials and offsetting carbon emissions for all deliveries.
Essential Vegan Multivitamin aims to support energy production, focus, mood balance, and immune health, helping you cover nutritional gaps. The makers state that the Essential Vegan Multivitamin comes in easy-to-swallow, citrus-scented soft gels that might help you avoid nausea and unpleasant aftertaste.
According to the official site, two soft gels of Essential Vegan Multivitamin feature 50 mcg (2000 IU) of vitamin D3 from lichen and 400 mcg of vitamin B12 (80% methylcobalamin and 20% adenosylcobalamin). It also provides 900 mg of algal omega-3 oil, which comprises 135 mg EPA and 270 mg DHA.
As per the official site, each serving (2 capsules) of Vegan Collagen Booster provides 3000 IU of vitamin A (as palmitate), 100 mg of vitamin C, 15 mg of Vitamin E (from D-alpha tocopheryl succinate), 600 mcg of folate, and 2500 mcg of biotin.
Biotin in the Vegan Collagen Booster supplement may help support stronger nails, healthier hair, and improved skin hydration. The formula also includes zinc oxide, an essential mineral that may support brain and immune function while supporting clear, healthy skin.
Other ingredients in Vegan Collagen Booster include amino acids like L-glycine, L-lysine mono HCI, and L-proline, which are vital for collagen synthesis. Herbal extracts like grape seed, amla, aloe vera, and resveratrol may further enhance antioxidant protection and skin vitality.
The Vegan Omega 3 from Future Kind is sourced from sustainably harvested algae, which offers a premium plant-based substitute for EPA and DHA without the contaminants found in many fish oils. Omega-3 fatty acids in the formula may help provide nutritional support for your brain, heart, and eye health.
According to the official site, one softgel of Future Kind's Vegan Omega 3 provides 500 mg of algal oil, which breaks down to 275 mg of omega-3 fatty acids and around 20 mg of omega-6 fatty acids. The formulation may help support memory retention, mood balance, joint function, and eye health.
According to the official site, Foundations Plant-Powered Multivitamin delivers 8 carefully selected nutrients that may support energy production, immune function, cardiovascular health, cognitive performance, and vitality. The makers state that the formulation is carrageenan-free, meaning it does not contain seaweed extract, a potentially harmful substance found in many soft gels.
The Foundations Plant-Powered Multivitamin features vitamin B12 (as methylcobalamin), which could help improve energy levels, support brain function, and boost a healthy immune response. It also contains vitamin D3 (from lichen), which may support immune balance, bone strength, and cellular longevity. Omega-3 DHA and EPA may contribute to a healthy cardiovascular function.
Other ingredients in Foundations Plant-Powered Multivitamin include iodine from organic plant kelp and selenium. These nutrients may help positively impact thyroid function and promote healthy metabolism, which could support your fitness goals by metabolizing stored fat to generate energy.
Future Kind's Plant-Powered Meal Shake pairs organic protein powders with fiber, probiotics, digestive enzymes, and super-greens. The shake includes blueberries, kale, broccoli, and spinach, which could help deliver essential antioxidants, vitamins, and minerals in meaningful quantities.
The Plant-Based Protein Blend in the meal shake comprises organic whole pea, brown rice, quinoa, and chenopodium seed powder. It may provide you with a complete amino acid profile that may help support muscle growth, strength, and recovery. The Omega & Fiber Blend features whole grain oats, chia seed powder, and flaxseed powder, which may support digestion, lower bad cholesterol levels, and provide lasting energy.
Plant-Powered Meal Shake also includes a Super-Greens, Fruit & Vegetable Blend. The blend comprises spinach, broccoli, kale, blueberries, coconut flower nectar, and barley grass. These ingredients have antioxidant properties and the potential to support immune function. The Probiotic and Digestive Enzyme Blends may add a dose of good bacteria and enzymes that may enhance digestive health and improve nutrient absorption.
Preparing the Plant-Powered Meal Shake is both easy and flexible. The makers suggest mixing one scoop (32.8g) of Plant-Powered Meal Shake with 8 oz of water to your plant-based milk for a smooth and creamy shake. For extra flavor and nutrition, you may blend it with ice, banana, frozen berries, or a handful of spinach.
According to the official site, Organic Vegan Protein Powder by Future Kind provides 20 grams of protein, 100 calories, and 30mg of calcium per scoop (27.3g serving). It is lightly sweetened with a natural extract from stevia leaves, allowing for a smooth, creamy taste without the sudden blood sugar spikes associated with artificial sweeteners.
The Organic Vegan Protein Powder contains protein sourced from easily digestible yellow peas. The pea-based protein contains iron, arginine, and branched-chain amino acids (BCAAs), which could help support muscle growth, tissue repair, and post-workout recovery.
Beyond physical performance, the protein powder may also support fitness goals by promoting satiety, helping to reduce unnecessary snacking. The makers state that Organic Vegan Protein Powder does not contain allergens like gluten and GMOs, making it compatible across various dietary preferences.
Future Kind's Vegan Complete Multivitamin features 42 organic fruits and vegetables, which provide vitamins, minerals, probiotics, and digestive enzymes to support immunity and vitality. It features vitamin B12 (as methylcobalamin) for optimal absorption and vitamin D3 (sourced from lichen) to support bone health and muscle function.
The Vegan Complete Multivitamin also provides various other nutrients, including vitamins A, C, E, calcium, magnesium, zinc, selenium, and biotin. These nutrients may help support energy levels, immunity, skin health, and cardiovascular function.
As per its official site, Vegan Complete Multivitamin also contains 30 million CFUs of Lactobacillus acidophilus, a probiotic strain that may help balance gut microbiota and reinforce the body's natural defenses.
Future Kind's Vegan 30 Billion Probiotic aims to support gut health, digestion, metabolism, and immune function. As per the official site, one capsule delivers 30 billion colony-forming units (CFU) of beneficial bacteria, including the DE111® Bacillus subtilis strain, which alone contributes approximately 5 billion CFUs.
The probiotic strain DE111® Bacillus subtilis can survive stomach acid and reach your intestines, where it may support the gut microbiome. Other probiotic strains in the Vegan 30 Billion Probiotic formula include Bacillus coagulans, Lactobacillus casei, Bifidobacterium breve, etc. These probiotics may help lower the pH level of the colon, which creates an environment more favorable for nutrient absorption and less conducive to harmful bacteria.
Beyond digestive health, Future Kind's Vegan 30 Billion Probiotic formulation may also support immune function. Studies have found that probiotics may boost systemic and mucosal immune cells, as well as the intestinal epithelial cells that form the first line of defense in the gut barrier. A healthy gut microbiome may support the immune system's ability to respond effectively to pathogens without triggering unnecessary inflammation.
Future Kind takes a thoughtful approach to sustainability, especially when it comes to packaging. The brand claims to use 100% post-consumer recycled PET bottles for many of its formulations, which may also help cut down on transportation emissions due to their lightweight profile.
In cases of heavier or bulkier items (such as protein powder), the brand claims to utilize post-consumer recycled HDPE containers, which offer strength while still supporting Future Kind's effort to reduce new plastic use. Even when making labels and brochures, the Future Kind brand utilizes recycled paper and prints using soy-based ink.
Developed by plant-based nutritionists, the Future Kind brand claims that all of its formulations are vegan-friendly and not tested on animals (cruelty-free). The commitment is boldly stated across the brand's website and help materials, which is particularly beneficial if you follow a plant-based lifestyle or simply care about animal welfare.
The brand also claims that its formulas are made in FDA-compliant and GMP-certified facilities in the U.S. Plus, the brand ensures that every batch undergoes strict third-party testing, which may further add to the transparency, quality, and trustworthiness of Future Kind's formulations.
The Future Kind brand offers a wide range of vegan formulations to cater to varied fitness and nutrition needs. The comprehensive lineup from Future Kind may give you the flexibility to choose formulations that your body needs, whether it's daily nutritional support or targeted formulas.
For example, the Essential Vegan Multivitamin focuses on the most common nutrient gaps in a vegan diet, including Vitamin B12, D3 from lichen, and algae-based Omega-3s. Future Kind gives you formulation options for specific needs, like Vegan Iron Supplement With Natural Vitamin C, Vegan Collagen Booster Biotin Gummies, or Vegan Iodine Supplement.
The Future Kind brand also expands into performance nutrition with its Organic Vegan Protein Powders made from non-GMO pea protein, delivering 20 grams of protein per scoop along with a full amino acid profile.
In April 2024, OpenStore (a company known for buying and scaling e-commerce businesses) acquired the Future Kind brand. While this might seem like a sign of growth on the surface, it also marked the complete exit of the founders, Shaun and Eliot, who built the brand around vegan values, sustainability, and clean formulas.
With the founders gone, the heart and mission of Future Kind could be at risk. OpenStore's focus is primarily on streamlining operations and maximizing profit, not necessarily preserving the ethical foundation the brand was known for.
Transitions in ownership may lead to subtle but significant changes, whether it's new suppliers, altered formulas, or less transparency in communication. Even if you don't see changes right away, the brand's direction, messaging, or even product integrity could shift over time.
Future Kind does not consistently provide detailed allergen labeling across its product line. The lack of transparency may leave allergy-prone consumers in a vulnerable position, especially when even trace amounts of allergens might lead to allergic reactions like skin rashes, digestive issues, or anaphylaxis.
Many formulations from the Future Kind brand often contain potential allergens like lichen, tree nuts (like almond or coconut derivatives), or seed-based extracts. For instance, the Vegan Vitamin D3 supplement contains plant-derived lichen, which may contribute to adverse reactions like rashes, itching, or swelling.
Ritual emphasizes a minimalist strategy, focusing on including only essential nutrients needed to fill common dietary gaps. Meanwhile, Future Kind specifically tailors its formulations for vegans, focusing on nutrients that are harder to obtain from a plant-based diet, like vitamin B12, D3, and omega-3. While Ritual designs its formulas to serve a broader population, Future Kind narrows its focus to a lifestyle-specific demographic.
Transparency is central to both brands, though executed differently. Ritual highlights full traceability by disclosing the source and supplier of each ingredient through its “Made Traceable” initiative. They place a strong emphasis on helping users understand why each nutrient is included. Future Kind also maintains transparency in ingredient labeling and shares third-party test results.
Pricing structures show small but notable differences. Ritual's multivitamins, such as the Essential for Women 18+ and Men's Multivitamin 50+, are priced at $37 and $44, respectively, for a 30-day supply. In contrast, Future Kind's Essential Vegan Multivitamin costs $29 for one bottle, which also lasts a 30-day supply.
Both Ritual and Future Kind claim to adhere to rigorous quality standards, but their certifications differ. Ritual holds the United States Pharmacopeia (USP) verification on some products (like Essential for Women 18+) and uses third-party labs to test for contaminants and allergens. The brand also provides a Certificate of Traceability, which helps provide insights into ingredient transparency and sourcing.
Meanwhile, Future Kind claims that its formulations are made in the USA in FDA-compliant and GMP-certified facilities, indicating adherence to strict quality control and manufacturing standards.
Future Kind and HUM Nutrition differ in their target audience and focus. HUM offers a wide range of over 40 supplements across categories like beauty, skin health, digestion, mood, etc. The formulations from HUM Nutrition primarily appeal to a broader market, including women's health and skin-focused formulas. However, Future Kind centers its product line on the nutritional needs of vegans, with a narrower but more targeted catalog addressing common plant-based nutrient gaps, such as vitamins B12, D3, and omega-3s.
In terms of certifications and third-party validation, both brands follow stringent quality protocols. HUM Nutrition claims that all its formulations are Clean Label Project-certified and GMP-compliant, which undergo a consistent third-party testing process. Similarly, Future Kind also engages in third-party testing and claims that its formulations are made in GMP-certified and FDA-compliant facilities in the USA.
Both HUM Nutrition and Future Kind brands also differ in the perspective of pricing. For instance, one bottle of 90 capsules of HUM Nutrition's Collagen Love is available at a one-time purchase price of $40. On the other hand, the Vegan Collagen Booster Supplement from Future Kind costs $29 and lasts a 30-day supply.
To assess Future Kind's brand credibility, we looked at the brand's age, background, and public perception across verified review platforms. Established in 2019, Future Kind has built a strong identity by focusing on clean, vegan supplements. The brand's commitment to sustainability, ethical sourcing, and transparency may further add to its creditworthiness.
We also analyzed customer feedback from multiple platforms. On Trustpilot, Future Kind holds a 4.2 out of 5 rating based on over 470+ reviews. This suggests that most of the customers are satisfied with the product's customer service, quality, and brand experience. However, there is no official listing for the Future Kind brand on the Better Business Bureau (BBB) site.
On TenereTeam, Future Kind maintains a 4.6 out of 5 rating based on 1,250+ reviews. However, as of now, only nine reviews are currently visible on the TenereTeam site. It may indicate a generally positive sentiment, but it also highlights a need for more transparent, detailed consumer feedback on the platform.
To understand how customers truly feel about Future Kind, we reviewed user feedback from both Trustpilot and Amazon.
According to Trustpilot reviews, many consumers experienced improvements in energy, sleep, and immunity, especially with supplements like the multivitamin, magnesium, and vegan prenatals of Future Kind. However, a few reviews on Trustpilot reveal some dissatisfaction, particularly related to shipping and communication.
On Amazon, many customers who tried the Essential Vegan Multivitamin noted that it helped fulfill common nutrient gaps in plant-based diets, particularly with vitamin B12, D3, and omega-3s. Many users also appreciated the Essential Vegan Multivitamin for its soft gels that are easy to swallow and have no unpleasant aftertaste. However, some users did not experience any notable improvements in energy or immunity despite consistent use.
Many customers on Amazon appreciated the Vegan Collagen Booster Supplement for providing notable improvements, such as stronger nails, healthier-looking skin, and faster hair growth. The product's vegan and eco-friendly formulation, including its use of glass packaging, added further value for environmentally conscious customers.
However, some Amazon reviewers raised concerns about the high levels of biotin and zinc in the Vegan Collagen Booster Supplement. One consumer also questioned the product's true vegan status, pointing to the importance of transparency in labeling.
When evaluating Future Kind, we paid close attention to its refund and return policy as an indicator of the brand's customer support and transparency. The brand offers a 30-day return window, starting from the date the order is marked as delivered by the carrier. The return period gives customers a fair amount of time to assess their purchase and decide whether it meets their expectations.
However, not all items are eligible for return. For instance, the products marked as final sale, gift cards, customized items, and promotional gifts are excluded from returns. Moreover, customers are responsible for bearing the return shipping and processing fees. Also, refunds are not issued immediately upon return but are processed only after the items are inspected for eligibility.
Future Kind focuses on vegan values, clean ingredients, and sustainable practices. The brand offers a multitude of plant-based formulations that may cover various health needs, including support for immunity, digestion, energy levels, mood, cognition, and cardiovascular health.
Beyond nutritional formulations, the Future Kind brand also offers quizzes to guide supplement choices, health-focused blogs, and a Kind Coin rewards system to help you save on future purchases.
However, there are some limitations around the Future Kind brand. In April 2024, Future Kind was acquired by OpenStore, which may lead to unfavorable changes in the brand's product quality, transparency, or sourcing ethics over time. Moreover, Future Kind does not always provide clear allergen labels for all of its formulations, which may be a concern if you are sensitive to common allergens (like lichen or tree nut extracts).
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