First Day is a wellness brand that focuses on addressing nutritional gaps in the diet by offering various multivitamin supplements. The brand claims to offer multivitamin formulations made with organic fruits and vegetables.
First Day offers a range of multivitamin products, which could help boost energy levels, support immunity, aid digestion, and support daily vitality. The formulations include essential nutrients that the body might lack, such as vitamins D, B12, C, K2, E, and zinc.
In this review, we cover everything you need to know about First Day, including its product lineup, advantages, and potential limitations of the brand.
Founded by Alice, First Day was created to support the nutritional needs of modern families. The brand offers multivitamin supplements in a gummy form, which may cater to the unique nutritional needs of teens, women, kids, and men.
Some of the popular offerings from First Day include the Kids Daily Essential multivitamins, which provide vitamins A, C, D3, B6, and K to support the nutritional needs of children, including picky eaters.
Other products include Men's Daily Provisions Multivitamins, which cater to men aged 18 years or older. The product contains a mix of 13 essential nutrients, which could help men stay active, experience better immunity, and provide essential antioxidants.
As per its official site, the multivitamin supplements from First Day are vegan, free from artificial additives, non-GMO, and organic. The offerings from First Day are produced in a GMP-certified facility in the USA, using strict standards of quality and manufacturing.
As per its official site, the Women's Daily Supercharge Multivitamins aims to support energy levels and combat exhaustion and fatigue, particularly in women aged 18 years or older. The multivitamin offers 13 essential nutrients that are often lacking in the diet, including vitamins A, B1, B2, B6, B9, C, D3, and E, as well as minerals like magnesium, zinc, and biotin.
The makers state that Women's Daily Supercharge Multivitamins are vegan, non-GMO, and free from synthetic additives, artificial colors, and excessive sugars. One bottle of Women's Daily Supercharge Multivitamins is available at a one-time purchase price of $39. A 45-day money-back guarantee also backs the product.
The Women's Wellness Starter Pack from First Day includes one unit each of the Women's Daily Supercharge Multivitamin and the Women's Good Gut Tribiotic. The Daily Supercharge Multivitamin targets common nutritional gaps, focusing on providing vital micronutrients like vitamins A, B-complex, C, D3, E, K, magnesium, and biotin.
Moreover, the Women's Good Gut Tribiotic provides a 3-in-1 combination of prebiotics, probiotics, and postbiotics, which could help improve digestion, immunity, nutrient absorption, and vaginal health. The product features prebiotics like Livaux® and probiotic strains like B. Coagulan and B. Subtilis, alongside postbiotics in the form of ImmunoLP20®.
The Women's Wellness Starter Pack caters to women 18 years or older and is available at a one-time purchase price of $83.60 per pack.
Men's Daily Provisions by First Day offers multivitamin gummies catering to men aged 18 years or older. The product features a mix of 12 organic fruits and vegetables, including kale, spinach, carrots, and blueberries. It also contains natural antioxidants and phytonutrients that could help promote cellular health.
The Men's Daily Provisions Multivitamins comprise 13 essential nutrients, which could be lacking in the diet of most adult men. The product provides nutrients like vitamins A, C, D3, and K and a full range of B vitamins (B1, B2, B6, B9, and B12). These nutrients may help support energy levels, immune response, cardiovascular function, and muscle maintenance.
Teens' Daily Kickstart Multivitamins by First Day are designed for teenagers aged 13 and older. The product provides a 30-day supply of 12 essential nutrients and vitamins, including vitamins A, B1, B6, B9, B2, B12, C, D3, E, magnesium, and zinc.
First Day's Teens' Daily Kickstart Multivitamins could provide antioxidants and phytonutrients from organic fruits and vegetables, such as apples, kale, spinach, and blueberries. The Teens' Daily Kickstart Multivitamins could support bone health, lower fatigue, boost focus, and support daily vitality in teenagers.
With an emphasis on quality, the Teens' Daily Kickstart Multivitamin gummies are free from common allergens, ensuring they remain safe for teens with dietary sensitivities. Furthermore, the formula also avoids the use of artificial fillers, sugars, and proprietary blends.
The Nighttime Reset Calming Magnesium gummies could help women unwind and support more restful sleep. The gummies feature magnesium, which could help relax muscles and support healthy sleep patterns. They also contain zembrin, a compound that could help elevate mood and lower stress levels to support relaxation.
First Day's Nighttime Reset Calming Magnesium gummies also contain L-theanine, an amino acid that may encourage the production of calming neurotransmitters like GABA. Such effects might be particularly helpful for women experiencing restlessness or having difficulty winding down at night.
Women's Nighttime Reset Calming Magnesium gummies are also free from melatonin, making them a sleep substitute for women who seek to avoid hormone-based sleep formulations. The gummies come in a strawberry flavor, providing a pleasant way to wind down after a long day.
First Day offers a subscription model that delivers vitamins to your doorstep on a recurring basis. The subscription service from First Day may help you stay consistent with your supplement routine without the need to reorder manually each month.
Subscribers often receive discounted pricing, making the subscription option more cost-effective than single purchases. For example, subscribing to First Day's products like its Teens' Daily Kickstart Multivitamins or Men's Daily Provisions Multivitamins can save you up to 15% more on the retail price.
First Day provides eco-friendly refill pouches with subscription orders. The sustainable packaging may appeal to environmentally conscious consumers and support First Day's commitment to reducing waste.
First Day offers age-specific multivitamin supplements that may support the unique health needs of children, teenagers, and adults. The targeted approach focuses on age-appropriate nutrition, ensuring you receive the right nutritional support when your body needs it most.
For teenagers, the brand provides products like Teens' Daily Kickstart Multivitamins, which may help support growth, cognitive development, and immune health in teenagers. The gummy format also encourages regular use and consistent results.
Adult formulas by First Day include products like Men's Daily Provisions and Women's Daily Supercharge multivitamins. These products include carefully selected nutrients that cater to the specific nutritional needs of adults, focusing on areas like immunity, energy, and cognitive function.
All multivitamins from First Day undergo third-party testing by reputable independent labs, which might ensure the purity and potency of their products. By conducting these independent tests, the brand verifies that each supplement meets its stated standards, offering transparency about ingredients and their sourcing.
Third-party testing can help confirm that the products offered by First Day remain free from contaminants or discrepancies in ingredient amounts. With third-party verification, you can feel confident that the products you choose align with the claims made by the brand.
First Day's multivitamins come with a premium price tag, such as its Men's Daily Provisions Multivitamins, which cost $39 for one bottle. The premium cost may be largely due to the brand's use of organic, plant-based ingredients, which increases the total production costs.
For many buyers, especially those focused on affordability, the premium pricing may outweigh the perceived benefits. Comparable multivitamins with similar nutrient profiles are typically available at lower prices, making First Day a less attractive option for those on a budget.
First Day's accessibility is limited to customers who prefer in-person shopping experiences. All products from First Day are available for purchase either from its official site or e-commerce platforms like Amazon.
The non-availability of First Day products in physical retail stores may restrict their accessibility to consumers who prefer to see, touch, or test a product before committing to purchase.
All offerings from First Day come only in gummy format, which may not suit the needs of everyone. Many consumers prefer consuming multivitamins in the form of pills or powders, which are often easier to take and more portable. Some consumers also dislike the chewable nature of gummies, which could make First Day vitamins unfavorable for them.
The gummy format often contains added sugar, which can be a drawback for customers following a low-sugar or keto diet. For consumers who prioritize rapid absorption and simple usage, gummies are generally less preferable than pills or powders.
First Day and Hiya Health both offer nutritional supplements, but they cater to different audiences and needs. Hiya Health is focused specifically on young children, providing pediatrician-formulated chewable vitamins for kids aged two and above. The brand claims to avoid added sugars entirely, using natural sweeteners like monk fruit extract and mannitol and includes a blend of 12 fruits and vegetables to support a child's healthy development.
First Day takes a broader approach, offering multivitamin supplements tailored to the needs of children, teenagers, women, and men. It places particular emphasis on organic sourcing, non-GMO ingredients, and allergen-free formulations that might suit a wider consumer base.
Price-wise, Hiya Health operates on a subscription model, charging around $15 per month (to support the nutritional needs of one child). On the other hand, First Day products, like one bottle of its Kids' Daily Enrichment Multivitamins, are available at a one-time purchase price of $39. With the First Day subscription, the same product is available at a reduced price of $33.15.
Founded by Katerina Schneider, Ritual was established to provide cleaner and more effective nutritional supplements for women. The brand primarily offers capsule-based supplements like multivitamins, prenatal vitamins, postnatal vitamins, and protein powders designed for women, men, teens, and kids.
On the other hand, First Day specializes in gummy multivitamins that are easier to chew and especially attractive to kids and families. Some of the offerings from First Day include their Women's Daily Supercharge, Teens' Daily Kickstart, and Women's Wellness Starter Pack.
Ritual provides detailed sourcing information for each nutrient in their products, which are traceable. Their offerings are vegan, gluten-free, and allergen-friendly and undergo third-party testing that determines the potency and safety with Clean Label Project Certification.
First Day prioritizes premium organic ingredients and provides pectin-based gummies to align with the dietary needs of vegans/vegetarians. Independent third-party labs repeatedly test First Day's products to screen for quality, potency, and the absence of contaminants.
Both Ritual and First Day brands offer customer-friendly refund policies, though with slight differences in flexibility. Ritual provides a 30-day money-back guarantee on first orders, giving customers a full refund if they are not satisfied within that period. First Day extends this to a 45-day satisfaction guarantee available once per customer, covering up to three bottles or a $100 value.
When evaluating First Day, we examined its public reputation, consumer trust indicators, and third-party ratings to get a clear picture of First Day's brand reputation.
First Day has built a name for itself by focusing on offering clean supplements with science-backed ingredients.
First Day holds a 4.6 out of 5 rating on Trustpilot based on over 380+ reviews. The score may reflect a high level of customer satisfaction, with users frequently highlighting the pleasant taste, ease of use, and noticeable health benefits of First Day's multivitamins.
However, some reviewers on Trustpilot shared that they did not observe any noticeable benefits in energy or immunity despite consistent use. There were also complaints about customer service issues, particularly regarding subscription problems and unauthorized charges, which left some customers frustrated.
The brand is also BBB-accredited and holds an A+ rating on the Better Business Bureau (BBB) website. Such a rating might indicate that First Day typically handles customer service issues promptly and transparently, which is essential to maintaining long-term consumer trust.
However, First Day currently does not have a page on ConsumerAffairs, which may reflect its newer market presence or a limited footprint on the platform.
As part of our evaluation of the First Day brand, we analyzed customer reviews of its offerings across review platforms like Amazon. We assessed user reviews for First Day's popular products like Women's Daily Supercharge and Teens Daily Kickstart multivitamins.
Many users praised Women's Daily Supercharge Multivitamins for their great taste, clean ingredients, and noticeable benefits like enhanced energy, improved sleep, and better mood. However, a few women who tried the product experienced side effects like bloating, heartburn, and nausea.
For Teens' Daily Kickstart multivitamins, parents who administered the product to their children reported positive behavioral improvements, particularly in mood and motivation. The children experienced benefits like better focus, improved energy levels, and better appetite control.
That said, the feedback was not without concerns. A recurring issue across both product lines was the tendency for gummies to arrive melted or clumped together, especially during warmer months. Some consumers also shared delays in delivery and shipping, while a few consumers did not appreciate the flavor of the gummies.
First Day provides plant-based supplements that could meet the nutritional needs of various age groups. The offerings from First Day may target and support various health needs, including promoting energy levels, improving immunity, and supporting daily vitality.
The First Day brand emphasizes transparency, using no synthetic additives, artificial colors, or excessive sugars. The multivitamin formulas from First Day contain ingredients sourced from organic farms and are made in a GMP-certified facility, ensuring premium standards of safety and manufacturing.
However, First Day's products may have a premium price tag, which might not be compatible with consumers seeking affordability.
Moreover, First Day's reliance on online sales channels limits availability for customers who prefer in-store shopping.
Thus, while First Day offers high-quality products with a strong commitment to transparency and safety, the brand may not suit every budget or shopping preference.
As always, checking with your doctor first is the best way to ensure you're choosing the right supplement brands for you and your family.
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