Home » Hiya Health Review: Does It Live Up to the Hype for Your Kids’ Health?

Hiya Health Review: Does It Live Up to the Hype for Your Kids’ Health?

Hiya Health Review

Hiya Health is a children's vitamin brand that offers chewable multivitamins made from a blend of organic fruits and vegetables. These vitamins contain 15 essential nutrients, which could support your child's immune function, growth, and overall development.

The brand claims to use naturally derived sweeteners like monk fruit and provides a gluten-free, vegan-friendly formula. However, can Hiya Health actually support your children's nutritional needs, or is it just another marketing gimmick?

In this review, we will answer all your queries by exploring Hiya Health's product offerings, its ingredient standards, sourcing practices, and customer experience. We'll also evaluate its advantages and limitations, providing a balanced overview of its pros and cons while also considering some similar brands.

About The Brand

Hiya Health claims to provide high-quality, health-focused products for children. It specifically addresses the common issue of sugary, gummy vitamins by creating a daily multivitamin that is free from added sugars, artificial ingredients, and other unhealthy additives. This focus on clean, effective nutrition could make Hiya a suitable choice for parents seeking a healthier option for their children's supplementation.

As per the official website, Hiya Health also focuses on convenience and sustainability with its subscription service, providing vitamins in eco-friendly refillable glass bottles and reducing waste with monthly refill pouches.

Hiya Health claims to work with pediatricians and states that its multivitamins are packed with essential nutrients, including vitamins A, E, and C, and a blend of fruits and vegetables, making them a comprehensive source of nourishment.

Hiya Health Review

Products Offered By The Brand

  1. Kids Daily Multivitamin

    Hiya Kids Daily Multivitamin is a pediatrician-approved chewable formula that is created for children aged 2 years and older with essential vitamins and minerals for their growth and development. Hiya mentions that its Kids Daily Multivitamin contains no added sugars, artificial colors, or preservatives. The multivitamin is formulated with 15+ essential nutrients, including key vitamins such as Vitamin A, Vitamin C, Vitamin D, and Vitamin E, and a full spectrum of B vitamins, as well as minerals like zinc, iodine, and calcium. These nutrients may help support immune health and bone development, along with energy metabolism.

    Kids Daily Multivitamin by Hiys combines an organic fruit and vegetable blend, which includes ingredients like apple, beet, blueberry, and kale to provide additional antioxidants and phytonutrients.

    As per the official website, Hiya Kids Daily Multivitamin may support immune function, promote healthy growth and development, aids in energy metabolism, and contributes to brain health. Its sugar-free and gluten-free formulation makes it suitable for children with dietary restrictions.

  2. Kids Daily Probiotic

    Hiya Health features Kids Daily Probiotic, which may help support your child's digestive and immune health. It provides 10 billion CFUs (colony-forming units) from clinically studied strains like Lactobacillus rhamnosus (GG), Lactobacillus paracasei (UALpc-04™), and Bifidobacterium lactis (Bl-04®) per gummy. These strains are known for their ability to survive the digestive process and help maintain a balanced gut microbiome, which may help with optimal nutrient absorption, digestion, and immune support. To boost the effectiveness of Kids Daily Probiotics, Hiya Health has added larch tree fiber, a natural prebiotic that feeds healthy bacteria and helps them thrive in the digestive tract. The product is free from added sugar, instead using monk fruit and sorbitol for a naturally sweet, dental-friendly flavor. It's also gluten-free, dairy-free, non-GMO, and vegan.

  3. Kids Daily Greens + Superfoods

    Hiya's Kids Daily Greens + Superfoods is a nutrient-dense greens powder formulated to support the biological needs of your growing children. This formula contains 55 whole-food-sourced ingredients, including organic kale, which provides vitamin K to support bone development. It may also help reduce inflammation in the digestive tract. Wheatgrass in Kids Daily Greens + Superfoods by Hiya is a source of chlorophyll and iron that may aid oxygen transport.

    The makers also added acai in Kids Daily Greens + Superfoods, which is known for its high levels of anthocyanins with antioxidant and anti-inflammatory effects, while broccoli supplies sulforaphane to support cellular detoxification and liver function.

    As per the official website, Kids Daily Greens + Superfoods provides essential micronutrients such as B-vitamins for energy metabolism, vitamin C and zinc to strengthen immune cell function, and magnesium to regulate muscle and nerve activity.

    Hiya's Kids Daily Greens + Superfoods comes in a chocolate flavor, is sweetened naturally with stevia leaf extract, and contains no added sugar.

  4. Kids Bedtime Essentials

    As per the official website, Hiya Health's Kids Bedtime Essentials is non-habit forming, chewable, and may help promote relaxation and restful sleep for children without the use of melatonin. This product could help your kid wind down and feel rejuvenated by morning.

    Hiya Health mentions that one tablet of Kids Bedtime Essentials contains carefully selected nutrients, including Vitamin B6 (as pyridoxine HCl), which may support brain function and the production of neurotransmitters involved in sleep regulation.

    The makers also added calcium (as calcium citrate) in Kids Bedtime Essentials, which could support muscle relaxation and bone health, while magnesium (from marine magnesium with trace minerals) may help maintain healthy nerve function and support calmness, particularly before sleep.

    L-theanine in Kids Bedtime Essentials by Hiya Health could help promote relaxation and reduce anxiety, helping your children unwind. GABA (Gamma-aminobutyric acid) in these gummies may further contribute to this calming effect by inhibiting brain activity that could prevent sleep, promoting a peaceful state of mind.

    Hiya Health states that their Kids Bedtime Essentials formula also includes chamomile flower extract, which is known for its calming and mild sedative effects, enhancing your nighttime experience by reducing restlessness. According to the official website, Kids Bedtime Essentials is suitable for children ages 2 and above and can be used in conjunction with other Hiya Health products like the daily multivitamin or probiotic.

  5. Kids Daily Iron+

    Hiya Health claims that its Kids Daily Iron+ may help address iron deficiency in children, especially if your kid is a picky eater or follows a vegan lifestyle. These chewables may help transport oxygen through the bloodstream, producing cellular energy and supporting brain development.

    The makers state that Kids Daily Iron+ uses carbonyl iron, a purified form of elemental iron known for its gentle effect on the digestive system. Unlike other forms of iron, carbonyl iron is absorbed slowly and efficiently, which helps minimize the risk of stomach upset and interactions with other nutrients.

    Kids Daily Iron+ by Hiya Health combines vitamin C from acerola fruit and calcium ascorbate. Vitamin C is clinically proven to increase the absorption of non-heme iron by converting it into a more bioavailable form and protecting it from oxidation. This pairing maximizes the supplement's effectiveness and ensures more of the iron actually reaches your child's system.

    As per the official website, Kids Daily Iron+ offers 7 mg of iron per chewable, providing 39% of the daily value for children aged 2-4. This amount may support healthy growth, cognitive development, and energy production without exceeding safe intake levels.

    However, the makers state that iron overdose could cause fatal poisoning in children under six. Thus, make sure to store Kids Daily Iron+ securely and keep it out of reach at all times.

  6. Kids Daily Immune

    Kids Daily Immune by Hiya Health could support children's immune systems with clinically backed ingredients. It features Beta-1,3/1,6-D-Glucan from Saccharomyces cerevisiae, which may help activate immune cells like macrophages and neutrophils.

    Elderberry and a blend of organic sweet potato, apple, and camu camu in these chewables may add antioxidants that help your body respond to daily immune stressors.

    The makers of Hiya Health added vitamin C to Kids Daily Immune, which may help enhance white blood cell function. Vitamin E in this formula could help protect against oxidative stress, while zinc may support immune cell activity, and Selenium contributes to antiviral defense.

    Hiya mentions avoiding sugar, synthetic dyes, and gummy fillers in Kids Daily Immune. These tablets are gluten-free, dairy-free, and allergen-conscious, made without sticky binders that can harm dental health.

    As per the official website, the flavor in Kids Daily Immune comes from natural sources like organic lemon, raspberry, and turmeric, with monk fruit extract and sorbitol adding sweetness without sugar.

Pros

  • Hiya claims that its products are sweetened with monk fruit extract, eliminating added sugars.
  • The brand claims to use refillable glass bottles and biodegradable pouches, reducing plastic waste.
  • Hiya Vitamins is made in a cGMP-compliant facility, ensuring safety.
  • The brand offers a subscription model, delivering fresh supplements each month.

Cons

  • Some could find Hiya's subscription cancellation process difficult and time-consuming.
  • Some people may find Hiya Health icier.
  • Hiya's product line is focused primarily on multivitamins, lacking a broader range of supplements.

Advantages

  1. Sugar-Free Formulation

    While many kids' vitamins pack up to 5 grams of added sugar, Hiya claims to avoid added sugar in its products. Instead, it uses monk fruit, stevia leaf extract, and sorbitol to sweeten its chewables. Monk fruit is naturally sweet without the crash, and sorbitol is a sugar alcohol (also called glycerol) that doesn't cause cavities.

  2. Free from Common Allergens and Additives

    Hiya Health claims that its children's vitamins are free from common allergens and additives, ensuring they are safe for kids with dietary restrictions or sensitivities. It claims that its products are gluten-free, dairy-free, non-GMO, and free from artificial additives.

    Produced in a peanut-free facility, they are also made without soy, eggs, shellfish, fish, or tree nuts (except for coconut oil powder), preventing cross-contamination. Hiya's vitamins are sweetened naturally with monk fruit extract and mannitol, eliminating the need for added sugars and artificial dyes.

  3. Eco-Friendly Packaging

    As per the official website, Hiya Health offers eco-friendly packaging that aims to reduce plastic waste by using refillable glass jars for first-time orders. For refills, they offer plastic-free pouches that are made to be lightweight and reduce the environmental footprint compared to traditional plastic containers. This system encourages you to reuse your jars, minimizing single-use plastic consumption.

  4. Third-Party Testing

    Hiya Health claims that its vitamins undergo third-party testing for heavy metals, microbials, and other contaminants, ensuring compliance with rigorous safety standards, including California's Proposition 65. The makers state that Hiya Health products are manufactured in FDA-registered facilities, adhering to Current Good Manufacturing Practices (cGMP) for quality assurance. The vitamins are also Clean Label Project Certified, which may indicate the brand's commitment to transparency.

  5. Subscription-Based Convenience

    Hiya Health makes it easy to keep your child's vitamins on track with a monthly subscription. After subscribing, every month, you'll get a 30-day supply of vitamins delivered to your door. The package also includes a refillable glass bottle and fun stickers for customization. You can easily start or cancel the subscription whenever you need to.

Limitations

  1. High Cost

    The pricing of Hiya Health products might be a disadvantage for some people, especially when compared to other children's vitamins available. For instance, the Kids Daily Multivitamin costs $15 per month, which could be expensive for some people. Similarly, the Kids Daily Probiotic is also priced at $15 per month, and the Kids Bedtime Essentials comes in at $17.50 per month. These products are offered through a subscription model, ensuring regular deliveries but also creating an ongoing expense that might add up for families with multiple children. While these vitamins may provide essential nutrients, the cost could become a burden, especially if you're on a budget.

  2. Limited Availability

    Hiya Health's limited product availability, primarily through its official website, can be a significant disadvantage if you prefer shopping at local retailers or on other online platforms. This exclusive online distribution model may not be suitable for you if you are uncomfortable using the website or prefer the flexibility of shopping in-store.

  3. Limited Product Range

    Hiya Health's limited product range might be a disadvantage if you're looking for complete nutritional support for your child. While they offer a focused selection, including multivitamins, probiotics, bedtime essentials, and greens powders, their product line doesn't cover all aspects of children's nutrition. For example, their multivitamin has minimal calcium and lacks iron, which are both important nutrients for growing kids. This means you may need to purchase additional supplements to ensure your child gets everything they need, adding extra cost and complexity to your routine.

Brand Alternatives

  1. First Day

    First Day and Hiya Health offer nutritional supplements for children, but they each target different preferences and needs. The brand First Day focuses on sustainability and its highly specialized approach to addressing specific health challenges in children, such as picky eating, poor digestion, and sleep disturbances. Their products, such as the Kids' Multivitamin and Kids' Belly-Biotic, are formulated with science-backed ingredients and are free from unnecessary fillers, artificial additives, and sugars.

    First Day focuses on eco-friendly, refillable packaging to reduce waste. Its flexible subscription options, along with starter packs and bundle deals, make it a suitable choice for parents looking for convenience and savings.

    On the other hand, Hiya Health provides a wide range of products that may help support your children's health needs, which may include multivitamins, probiotics, iron and immune support. Hiya's products, including their Kids Daily Greens + Superfoods, are also free from sugar, dyes, and additives and are pediatrician-approved. Hiya's sustainability efforts, particularly their refillable glass bottles and eco-friendly pouches, align with the brand's commitment to reducing waste.

    While First Day is more focused on tackling specific issues like picky eating and digestive health with a clear emphasis on scientifically supported formulations, Hiya Health may provide a more comprehensive approach with specialized products for immune support and better sleep.

  2. SmartyPants

    SmartyPants Vitamins and Hiya Health both offer a variety of products for children's health, but they differ when it comes to ingredients and product offerings.

    SmartyPants Vitamins' product lineup includes the Kids Formula, Sugar-Free Kids Multi, and Organic Kids Formula, which offer essential nutrients like vitamins A, C, D, and omega-3s. The brand also has specialized options like the Kids Prebiotic and Probiotic Immunity Formula and Kids Formula & Fiber to address digestive health.

    While the gummies are convenient, they do contain sugar in some products, such as “Kids Formula Cherry Berry,” though sugar-free options are also available. SmartyPants Vitamins are available both online and in stores. Although SmartyPants doesn't offer a subscription model, it does provide a wide variety of options for parents seeking vitamins for specific needs.

    Hiya Health, on the other hand, focuses on providing simpler supplements that are free from added sugars, artificial colors, and gummy preservatives. Its main offering is the Kids Daily Multivitamin, a chewable tablet with 15 essential vitamins and minerals. Hiya also offers products like the Kids Daily Probiotic, Kids Bedtime Essentials, and Kids Daily Iron+, each formulated to support children's gut health, sleep, and iron deficiency.

    While Hiya claims to use refillable glass bottles and monthly refill pouches, focusing on reducing waste, smartyPants, while using eco-friendly practices, still relies on plastic containers for its vitamins.

  3. Olly

    Olly claims to offer gummy and lollipop formats, including kid-friendly ingredients like L-Theanine, Chamomile, Melatonin, Probiotics, and a range of essential vitamins (A, C, D, E, B-complex, Zinc, Biotin) across specialized products such as Focus Buddies, Chillax, Sleep, and Teen Girl Multi.

    In contrast, Hiya offers a more clinical, no-sugar approach with chewable tablets that are free from gummy binders, dyes, and added sugars and packed with science-backed doses of essential vitamins, 10 billion CFUs of probiotics, iron, magnesium, elderberry, and over 55 superfoods in their greens powder.

    While Olly focuses on flavor for broad health categories, especially for focus, mood, and sleep, Hiya adheres to a clean-label, pediatrician-formulated strategy that might help manage daily nutritional gaps, gut health, immunity, and sleep without melatonin.

How Did We Evaluate Hiya Health?

  1. Brand Reputation

    To evaluate Hiya Health, we looked at the brand's history, customer feedback, and third-party ratings. Hiya Health focuses on clean, child-friendly supplements and has grown rapidly since its launch.

    During the evaluation, we found that Hiya holds a 4.6 out of 5 rating on Trustpilot, based on 1,310+ reviews, indicating strong satisfaction with the product itself. However, the brand has an A-rating with the Better Business Bureau, with 117 complaints filed. Common issues include subscription management and billing concerns, pointing to customer service gaps. While many users speak positively about the Hiya Health vitamins, these mixed ratings suggest that the overall experience could be more consistent.

  2. Consumer Reviews

    We evaluated Hiya Health by analyzing detailed customer reviews from Trustpilot, with a focus on how the products perform for children with specific needs. Many parents mentioned their kids are picky eaters yet still enjoy taking Hiya vitamins and probiotics. Several reviews point to noticeable benefits like improved digestion, more stable moods, and better sleep without the use of melatonin.

    Parents frequently described their interactions with Hiya as quick, helpful, and flexible. They mentioned that requests to change flavors, delay orders, or get usage advice were often resolved within hours. In multiple cases, customers emphasized that this level of support was better than what they'd experienced with other companies.

    In our evaluation, we have also considered critical feedback. A few reviewers reported issues with subscription cancellations or unexpected charges. In each case, Hiya replied with specific information and attempted to resolve the problem, though the frustration was still noted. These complaints suggest that while the company generally communicates well, the cancellation process could be more user-friendly.

  3. Refund & Return Policy

    Hiya Health's refund and return policy offers limited options for customers. As per its official website, refunds are not available on discounted orders, such as their 50% off introductory offer. For full-price purchases, refunds are given at Hiya's discretion, with no clear guidelines on what qualifies for a refund, which makes it uncertain whether a refund will be granted.

    The makers state that returns are allowed only under strict conditions. The product must be unopened, undamaged, and in its original packaging, with a return window of just 10 days. There are “additional criteria” that may disqualify your return, making the process more complicated.

    Hiya Health's policies make it difficult for customers to get a refund or return a product. If you purchase through a promotion or encounter issues, it's unlikely that you'll be able to get your money back, and the return process is limited and unclear.

Frequently Asked Questions

  • How does Hiya ensure the quality and safety of its products?
    Hiya contracts with qualified third-party laboratories to test every batch of every product for heavy metals, including lead, mercury, arsenic, and cadmium, using validated methods like ICP-MS.
  • How does Hiya support a child's bedtime routine?
    Hiya's offerings, such as Bedtime Essential, include ingredients like L-theanine and vitamin B6, which may support relaxation and brain restoration during sleep without the use of melatonin.
  • How does Hiya address common concerns about children's vitamins?
    Hiya claims to avoid added sugars, artificial colors, and unnecessary fillers, addressing common concerns about traditional children's vitamins that may contribute to cavities and unhealthy habits.
  • What is Hiya's approach to pediatric nutrition?
    Hiya's products are formulated by pediatricians, ensuring they meet modern nutritional guidelines and support children's health effectively.

Final Words

Hiya Health offers a variety of supplements, including daily multivitamins, probiotics, and bedtime essentials. The brand claims to support better immunity, bone development, energy levels, and areas that are critical during early childhood development with the help of its offerings.

Scientific evidence suggests that vitamin supplementation can be helpful, particularly for children with picky eating habits, food allergies, or restrictive diets, by addressing deficiencies in key nutrients like vitamin D, iron, and B12. However, while supplementation is essential for addressing deficiencies, excessive use can lead to negative effects.

Despite the claimed benefits of Hiya Health, remember that it does come with some limitations. Its subscription model has led to concerns regarding automatic enrollments and cancellation difficulties. Some people may find Hiya pricier than other vitamin brands.

Hiya Health could be a suitable addition to your child's daily routine to support their nutritional needs, but it should be used alongside a balanced diet and under the guidance of a healthcare provider.

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This project was supported in part by NSF Grant IIS-03-25867 (ITR: An Electronic Field Guide: Plant Exploration and Discovery in the 21st Century) and by the Washington Biologists' Field Club.
Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the official views, opinions, or policy of the National Science Foundation (NSF).