Location: Fort Grounds, Coeur d'Alene, Idaho, United States
Tru offers sparkling drinks, mini shots, and powders that may help boost energy levels, improve focus, support relaxation, and promote gut health. It claims to offer low-calorie products that are free from artificial additives and provide less than 3g of sugar.
However, differences in personal taste preferences and suitability to ingredients are some factors you need to consider before using Tru products.
In this Tru Brand Review, we provide a complete analysis of their product range, including their composition, benefits, drawbacks, consumer reviews, and more. The review also provides some potential substitutes for Tru.
Founded by Jack McNamara, the Tru brand focuses on providing functional seltzers, which might also support energy, focus, and immunity. Their products come in shots, powders, and variety packs, which may offer convenience and suit your specific needs.
Some of the Tru products include Sparkling Performance Drinks and Mini Performance Shots. The Sparkling Performance Drinks come in different packs, such as Tru Energy Seltzer for an energy boost and Tru Defense Seltzer for immune support. Mini Performance Shots by Tru features products like Tru Power Shots and Tru Focus Shots, which may provide performance and cognitive support benefits.
As per the makers, Tru products do not contain allergens like eggs, peanuts, tree nuts, wheat, milk, shellfish, soybeans, or fish. They are also compatible with keto diets, as their wellness shots have zero carbohydrates, while the sparkling drinks contain 4% net carbohydrate content.
While Tru products are typically safe, some products, like Tru Energy Shots, contain proprietary blends and caffeine. You might experience restlessness, bloating, nausea, trouble sleeping, or headaches when using such products, especially if you are sensitive to caffeine or have a low tolerance to it.
As per the official site, Tru Energy Seltzer is a sparkling drink that claims to provide a clean energy boost with an orange mango flavor. Each 355ml can provide 10 calories, 2g of sugar, 100mg of caffeine, 8mg of niacin, and vitamin B12. Niacin may help your body metabolize carbohydrates, fats, and proteins into energy by supporting enzymes involved in cellular respiration. Vitamin B6 in Tru Energy Seltzer might help break down amino acids and produce neurotransmitters, which may help with energy levels and brain function. The makers state that Tru Energy Seltzer is certified vegan, gluten-free, and kosher, which could make it compatible with various dietary needs. However, due to its caffeine content, there is always a risk of experiencing side effects like a fast heartbeat, anxiety, or digestive issues.
According to the official site, one can of Tru Refresh Seltzer provides 0g of added sugars, 10 calories, and electrolytes like potassium and sodium. It also includes 265mg of a proprietary blend of prickly pear, lemon balm, and Korean pear extract.
Sodium and potassium are electrolytes in this drink that may help with hydration. They regulate fluid balance in your body through a process called the sodium-potassium pump. The process moves sodium out of cells and brings potassium into cells using energy from ATP. The process is important for nerve function, muscle movement, and keeping cells hydrated. Tru Refresh Seltzer does not contain caffeine, making it a good choice for people who want an energy boost without the jitteriness of caffeine. However, overconsumption may lead to side effects like constipation, fatigue, muscle cramps, or numbness due to its sodium content, which may trigger electrolyte imbalances.
Tru Defense Seltzer is a caffeine-free sparkling drink that claims to support your immune system. It comes in a pineapple flavor with a 4% concentration of pineapple juice.
As per the official site, each can of Tru Defense Seltzer provides 2g of total sugars, 90mg of vitamin C, and zero caffeine content. It also features a 100mg proprietary blend comprising Echinacea Purpurea, turmeric, and ginger extracts. Vitamin C could promote immunity by stimulating the production of white blood cells, which may help the body fight infections. It also works as an antioxidant, protecting your cells from damage induced by harmful free radicals. Turmeric extract in Tru Defense Seltzer contains curcumin, which may help support immune responses and reduce inflammation. Tru Defense Seltzer also has ginger, which may enhance immune function and may lower inflammation and oxidative damage in the body. Although Tru Defense Seltzer is typically well-tolerated, it contains a proprietary blend, meaning the exact amounts of each extract are not disclosed.
According to the official site, each can (355ml) of Tru Glow Seltzer offers 1g of total sugars, 30mcg of biotin, 180mcg of vitamin A, and 90 mg of vitamin C. It comes in a raspberry flavor and claims to support collagen production that may help support healthy skin and hair.
Biotin (vitamin B7) in Tru Glow Seltzer could help your body process carbohydrates, proteins, and fats, which are needed for cell growth. Such effects may result in stronger hair and healthier skin. Tru Glow Seltzer also has vitamin A which may help support collagen synthesis, which might help shield your skin from UV damage. Tru Glow Seltzer claims to offer a vegan-friendly, caffeine-free, and kosher formulation, which could align with multiple dietary restrictions. While it is intended to support skin and hair health, results might vary from person to person.
The Tru Sampler Seltzer variety pack includes seven cans, each made with real fruit juice and natural flavors. The pack gives you a mix of caffeinated and non-caffeinated seltzers from Tru.
Buying the Tru Sampler Seltzer pack instead of single cans lets you try different flavors and functions without committing to a full case of one type.
The Tru Recovery Seltzer variety pack gives you a mix of 12 non-caffeinated sparkling drinks. It provides 3 cans each of Tru's Dream Seltzer, Refresh Seltzer, Glow Seltzer, and Gut Seltzer. The drinks in the pack might help lower stress levels, support relaxation, and improve sleep quality.
The Tru Performance Seltzer variety pack offers a selection of 12 cans of caffeinated sparkling drinks. The pack offers Tru’s Energy Seltzer, Defense Seltzer, and Focus Seltzer. These drinks might help provide clean energy with their 100mg caffeine content that can boost your focus and physical performance.
As per the official site, Tru Focus Shots claim to help you stay sharp and focused. Each bottle provides 30 mg of choline and a proprietary nootropic blend comprising ingredients like L-theanine, yerba mate extract, and caffeine. It comes in an apple and kiwi flavor, making them enjoyable to drink.
L-theanine (an amino acid) may enhance alpha brain wave activity, which could help promote a state of relaxed focus without causing drowsiness. When combined with caffeine, it may improve cognitive performance, which might help you stay focused and alert.
Yerba mate extract contains natural caffeine and theobromine, which may stimulate the central nervous system. Such effects might help improve memory, mood, and concentration while reducing mental fatigue.
The makers claim that Tru Focus Shots are keto-friendly and lactose-free, making them suitable for various dietary needs. However, due to its caffeine content, you might experience side effects like jitters, bloating, anxiety, or insomnia.
As per the makers, Tru Power Shots may help improve your workout performance by increasing strength, energy levels, and recovery. Each bottle of Tru Power Shots features l-leucine, l-valine, beta-alanine,l-isoleucine, green coffee bean extract, and caffeine.
L-leucine, L-valine, and L-isoleucine are branched-chain amino acids that may encourage muscle protein synthesis. They may help your muscles grow and recover more effectively after exercise. They could also help lower muscle fatigue and soreness, enabling you to train more intensively. Tru Power Shots come in a watermelon flavor and are available in a convenient, ready-to-drink format that could ensure you fuel up quickly before hitting the gym.
According to the official site, each bottle of Tru Dream Shots features 10mg of magnesium and 110mg of a proprietary mix of ingredients like gamma-aminobutyric acid, melatonin, and chamomile extract. Tru Dream Shots are made to help promote relaxation and lower stress levels, which may help improve your sleep quality and duration. It contains melatonin that may help signal your body that it's time to sleep, which might be particularly helpful if you experience irregular sleep schedules. GABA is an amino acid that may act as a neurotransmitter in the brain. It could help calm nerve activity in the brain, which may promote relaxation and make it easier to fall asleep. Magnesium may further contribute to sleep by helping relax tense muscles before bedtime. While Tru Dream Shots claim to support restful sleep, some side effects may occur. Melatonin may trigger headaches, dizziness, nausea, or daytime drowsiness. GABA is generally well-tolerated, but some users might feel mild tingling or stomach discomfort.
As per the official site, Tru Gut Dust is a caffeine-free powder that comes in packs of 12 sticks. It claims to help support your digestion and gut health through ingredients like prebiotics, probiotic strains like Bacillus subtilis, and vitamin B3, which may help optimize your gut health.
Prebiotics, like organic agave inulin, may act as fiber that nourishes beneficial gut bacteria. Such effects might help create a balanced gut environment and lower digestive issues. Probiotic strains like Bacillus subtilis may improve digestion and strengthen your immune system.
While Tru Gut Dust offers many gut health benefits, you may experience mild digestive discomfort like gas or bloating, which may occur due to reactions to prebiotics and probiotics in it.
Tru Energy Dust claims to help boost your energy levels and reduce fatigue. It contains ingredients like natural caffeine, green tea extract, and B vitamins, which may provide a natural energy lift. The powder comes in a refreshing mango flavor with 12 sticks in a single box.
The B vitamins in Tru Energy Dust include thiamine (vitamin B1), folate (vitamin B9), and biotin (vitamin B7). Thiamine may help metabolize carbohydrates into energy, making metabolism more efficient. Folate could support DNA synthesis and cell division, which are essential for maintaining energy levels.
Although Tru Energy Dust offers benefits, overconsumption of biotin or folate might cause unwanted effects or interfere with medical test results. If you are sensitive to caffeine, you might also experience jitteriness or trouble sleeping.
Tru Dream Dust intends to help you relax and improve sleep quality. It has a mixed berry flavor, which could make it an enjoyable part of your nighttime routine. The formula includes ingredients like chamomile extract, magnesium, and calcium, which might help calm your mind, reduce anxiety, and promote restful sleep. Its 10mg magnesium content may help influence sleep by supporting gamma-aminobutyric acid (GABA) neurotransmitter production, which calms brain activity. Higher GABA levels may lower stress and anxiety, potentially helping you fall asleep faster. Although Tru Dream Dust if typically safe, you might experience mild drowsiness or grogginess after taking it due to reactions to its ingredients like GABA or chamomile extract.
Tru Focus Dust claims to help improve focus and support brain health. It contains 100 mg of caffeine, which comes from yerba mate, and also has natural nootropics, providing a potential energy boost and calmness without synthetic components. It also includes other ingredients like rhodiola root extract, choline, and acetyl L-carnitine HCl. Acetyl L-Carnitine HCl may support cognitive function by increasing acetylcholine levels, which is an important neurotransmitter for memory and learning. Rhodiola has compounds like salidroside and rosavin, which may help lower cortisol levels, reducing stress that may otherwise impair concentration. However, people with low blood pressure should exercise caution before using tru Focus Dust, as rhodiola may further lower their blood pressure levels.
Tru products like Tru Energy Seltzer may provide a gentle energy boost through its caffeine content. It might help you stay alert and focused on tasks, which might also help lower fatigue and feelings of tiredness. Tru Energy Seltzer refrains from the use of synthetic caffeine, which might help lower the risk of an energy crash. Whether you're working, exercising, or studying, Tru seltzers may help support your energy levels naturally.
The Refresh Seltzer from Tru may help you rehydrate lost fluids. It includes electrolytes like potassium and sodium, which may help hydrate your bodily cells, especially after exercise or a long day. Hydration is important for supporting energy, digestion, and physical performance. Unlike sugar-infused drinks, Tru's seltzers may provide refreshment without excessive calories or artificial sweeteners.
If you're seeking assistance with sleep, products like Tru Dream Shots or Tru Dream Dust might be helpful. These products are caffeine-free and contain a mix of ingredients like melatonin, chamomile, GABA, and magnesium. They might help promote restful sleep through their calming effects, which may help you unwind after a long day and prepare your body for a full night of sleep. These Tru products might also promote muscle relaxation and stress relief, which may further contribute to improved sleep quality.
Consumer feedback on Tru Brand's products is mixed, with both positive and negative reviews shaping its reputation. Many consumers appreciated the brand for its products like Tru Energy Seltzer, which provided them with a steady energy boost without crashes.
Some consumers also expressed that products like Tru Dream Shots helped lower their stress levels and provided them with better sleep quality. They also claimed that it helped them wake up without feeling groggy the next morning. However, some users found that the flavors of Tru's seltzers tasted too artificial or lacked the expected intensity. A few users also raised concerns about the price, stating that Tru's products were more expensive than similar functional drinks on the market.
Mitra9 offers multiple plant-based drinks, shots, and stick packs that may promote relaxation and help you swap out alcohol. Their product lineup includes kava and kratom seltzers, powdered drink mixes, and potent kava-kratom shots. These products are also gluten-free, low in calories, and naturally flavored. Their kava drinks may promote relaxation, improve mood, and help reduce stress, offering a natural way to unwind. Kratom products from Mitra 9 may enhance energy and focus, which may also support brain health.
Both Mitra9 and Tru use different ingredients, and their legal status varies across the U.S. For example, Mitra9 includes kratom in many of its drinks, but kratom is banned in states like Indiana, Arkansas, and Alabama. While kava is legal nationwide with no federal restrictions, kratom's legality differs by state. Some states have banned it entirely, while others regulate its sale with age restrictions, typically 18 or 21. Some local areas, like Sarasota County in Florida and San Diego in California, prohibit kratom sales. To avoid legal issues, always check your state and local laws before purchasing Mitra9 products.
On the other hand, Tru uses nootropics, adaptogens, and vitamins that are widely accepted and legally available, making their products easier to find online. While both brands focus on plant-based, low-calorie drinks, Mitra9 could be a suitable approach for those seeking relaxation and stress relief, whereas Tru emphasizes wellness and daily performance. If you're looking for a way to unwind, Mitra9 might be a better fit, while Tru products may help those seeking to improve focus and energy levels.
We evaluated the Tru brand based on the different products and flavor variants it offers. Tru offers performance beverages, including sparkling seltzers, wellness shots, and performance powders. Each product intends to support specific wellness goals such as energy enhancement, focus improvement, gut health, or relaxation.
The product lineup of Tru included sparkling seltzers in flavors like orange mango, pineapple, and apple kiwi, each catering to different preferences. We also found that Tru's performance powders were available in flavors like mango and strawberry kiwi, formulated for easy mixing and convenience.
While Tru offers different drinks and shots, their product range may not suit everyone. Some formulations contain caffeine, which might not be suitable for those sensitive to stimulants. The focus on functional ingredients is clear, but some users may prefer more detailed transparency on ingredient sourcing.
We analyzed the nutritional composition, functional ingredients, and intended benefits of Tru products. The brand emphasizes beverages with low calories, no added sugar, and natural flavors. For example, their Tru Energy Seltzer contains 100mg of caffeine, which may provide an energy boost without drowsiness.
To assess the broader impact of Tru products, we examined the role of added functional ingredients beyond energy support. Tru Refresh Seltzer included electrolytes like potassium and lemon balm, which could aid hydration and relaxation. The use of real fruit juice was also considered, as it contributes to flavor while maintaining a low sugar content.
We examined Tru's products based on their certifications, ingredient choices, and allergen policies. We found that most Tru products are labeled as vegan, gluten-free, and kosher, which could make them compatible with various dietary needs.
However, their Tru Glow Seltzer range contains collagen, which could make it unfit for vegans. We also analyzed Tru's approach to sugar and calorie content. Their drinks are generally low in calories and contain less than 3 grams of sugar.
Instead of added sugars, Tru uses natural sweeteners like stevia extract or monk fruit extract to enhance flavor. We also assessed Tru's allergen policies, noting that Tru products avoid the use of allergens, including lactose, eggs, tree nuts, soy, and more.
Factors like portability, availability, and ease of use may help determine the usage quality of Tru. Their product lineup includes sparkling drinks, shots, and powders, all intended for quick consumption. To evaluate portability, we examined Tru's “Minis,” which come in small, travel-friendly bottles. These shots are compact and do not require refrigeration before opening, making them easy to carry. For accessibility, we checked Tru's availability through its online store. You can also avail of the subscription service provided by Tru and set up regular deliveries with adjustable frequency. The subscription may also help save you an extra 30% off on your first order.
Using products from Tru, like its Energy Seltzers or Dream Shots, may provide you with benefits like a gentle energy boost or help you wind down for sleep. You may also try using Tru's Power Shots or Refresh Seltzer, which may help support hydration, improve endurance, and promote faster recovery post-workout.
However, Tru drinks should be used as part of a balanced lifestyle, not as a replacement for meals or healthy habits like regular exercise. The results you may get from using Tru products may still depend on factors like your diet, activity levels, and age. To get the most out of Tru, try pairing it with simple practices, such as staying hydrated, eating protein-rich meals, and making time for movement throughout the day. Getting at least 7-8 hours of daily sleep or practicing yoga/meditation may also be beneficial.
Products like Tru Energy Seltzer contain stimulants like caffeine, which may stimulate the central nervous system and increase adrenaline levels. Such effects might make your heart beat faster, especially if you are sensitive to caffeine. There is also a potential chance that you might experience jitters, dizziness, or anxiety from the increased stimulation. These interactions may happen because caffeine blocks adenosine brain chemical that makes you feel calm and tired.
Most of the drinks from Tru, such as Tru Power Seltzers or Tru Energy Seltzers, are carbonated. Carbonation may create gas buildup in your stomach, which might lead to bloating, burping, or discomfort. These side effects are more common if you consume Tru drinks quickly or on an empty stomach. If you have acid reflux or IBS, you may feel worse symptoms because the carbonated bubbles might relax the lower esophageal sphincter, allowing stomach acid to rise. The acidity in carbonated drinks like Tru may also irritate the stomach lining, triggering mild nausea or stomach pain.
Tru Dream Shots might help you relax and sleep better, but they may also cause drowsiness the next morning. It may happen because of ingredients like melatonin and magnesium, which could slow down brain activity and relax your muscles. Overuse of these ingredients could make your body remain in a sleepy state longer than expected. The calming effects of ingredients like L-theanine and chamomile extract might make you overly relaxed, which could make you feel groggy or unfocused after waking up.
Some Tru products, like its Energy Seltzer, contain electrolytes like potassium and sodium to support hydration. However, overconsumption of these products may trigger an electrolyte imbalance in your body. Electrolyte imbalance may cause you to experience symptoms like dizziness, headaches, or irregular heartbeat. You might also notice muscle cramps or weakness due to shifts in calcium and magnesium levels. Electrolytes help muscles contract and relax, so any imbalance could lead to spasms or stiffness.
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