Thesis claims to support mental performance and cognitive function through its personalized nootropic formulas. The brand aims to support various cognitive needs, such as productivity, attention, motivation, and stress relief. The nootropic offerings from Thesis could also help consumers feel more focused, energized, and clear-headed.
Beyond nootopic formulations, the Thesis Nootropics offers resources like the “Find Your Formula.” It is a personalized quiz that may help customers discover the nootropic formulas best suited to their brain chemistry and lifestyle. The brand also provides ongoing support through coaching, helping users support their fitness goals.
In this review, we take a closer look at the Thesis brand's offerings, how the personalization process works, advantages, and brand limitations. The review aims to examine the accuracy of cognitive health support claims marketed by Thesis Nootropics.
Founded in 2017 by Dan Freed, Thesis is a U.S.-based brand that offers nootropic supplements aimed at supporting cognitive performance. The process starts with an online assessment quiz to assess the cognitive baseline and objectives of consumers. Based on the assessment, Thesis offers a Starter Kit, which allows consumers to sample multiple nootropics blends from Thesis.
Some of the core offerings from Thesis Nootropics include the Clarity supplement, which could help support focus, attention, and a productive flow state. The formulation includes alpha-GPC to support improved memory and learning, while Lion's mane mushroom may support brain cell growth and neurogenesis.
Motivation is another Thesis Nootropics supplement that focuses on increasing mental energy, drive, and productivity. The formulation contains adaptogenic ingredients like ashwagandha, rhodiola rosea, and magnesium bisglycinate. These ingredients could help elevate mood and lower stress levels, which may help with mental endurance and motivation.
Thesis collaborates with third-party independent labs that also provide batch-specific COAs (Certificate of Analysis) to ensure product quality, consistency, and safety standards.
Thesis' Clarity may support cognitive performance by enhancing focus, mental clarity, and neuroplasticity. At the core of Clarity formulation is citicoline (CDP-Choline), which could help synthesize choline and cytidine neurotransmitters. Once ingested, cytidine converts to uridine in the brain, promoting synaptic formation and membrane phospholipid synthesis, processes vital for supporting memory and learning.
Clarity by Thesis Nootropics also contains Lion's mane mushroom, which research studies indicate could stimulate the synthesis of nerve growth factor. NGF is essential for the maintenance and regeneration of neurons, which may support neuroplasticity and potentially protect the brain against cognitive decline.
Panax ginseng in Clarity has adaptogenic properties, which could help improve working memory and reduce mental fatigue by modulating the hypothalamic-pituitary-adrenal (HPA) axis and reducing oxidative stress. Vitamin B6 (as pyridoxal-5’-phosphate) may work as a coenzyme in the biosynthesis of serotonin, dopamine, GABA, and norepinephrine neurotransmitters, all vital for mood regulation and executive function.
Thesis' Clarity comes in both caffeinated and non-caffeinated purchase options. One bottle of Clarity by Thesis costs $129 as part of a one-time purchase.
Motivation by Thesis aims to enhance focus, drive, and mental acuity by supporting the brain's dopaminergic and adrenergic systems. It features N-Acetyl-L-Tyrosine (NALT), which could help synthesize dopamine and norepinephrine, which are known neurotransmitters critical for goal-oriented behavior.
The Motivation formula includes Dynamine (Methylliberine) and TeaCrine (Theacrine). These compounds may interact with dopamine and adenosine receptors to support mood and alertness without the side effects of caffeine, such as increased heart rate or tolerance buildup.
Thesis Nootropics Motivation also includes L-theanine to support a relaxed yet alert mental state by increasing alpha brain wave activity. Fermented salidrosides from Rhodiola rosea could help reduce mental exhaustion and enhance stamina by supporting mitochondrial function and offering neuroprotective benefits.
Motivation by Thesis also comprises pyridoxal-5’-phosphate (P5P), an active form of vitamin B6. The compound may support neurotransmitter synthesis, while methylcobalamin (vitamin B12) is included to support energy metabolism and myelin sheath integrity.
Stress Reset aims to help your body handle daily stressors more efficiently. It could also help elevate mood, lower anxiety levels, and enhance focus. Shoden ashwagandha extract is the primary ingredient in Stress Reset, which could help lower cortisol (stress hormone) levels to support relaxation and a more positive mood.
The Stress Reset formula also features Sceletium Tortuosum (Kanna), which may help calm your mind by supporting serotonin activity and reducing anxiety. Saffron is also included to help boost your mood by increasing serotonin and dopamine levels, brain chemicals linked to happiness.
Thesis' Stress Reset also includes magnesium bisglycinate to help relax the nervous system. It may help aid in the synthesis of GABA neurotransmitters, which could help promote calmness and lower stress levels. L-theanine is also included to help reduce stress levels and increase focus without making you drowsy.
Stress Reset is available in both caffeinated and caffeine-free versions. The formulation is vegan, non-GMO, and tested by third parties for quality and safety. The makers suggest consuming 2 Stress Reset capsules daily with water, preferably in the morning.
Neuroprotection by Thesis Nootropics aims to support cognitive performance and safeguard long-term brain health. The formulation includes botanical extracts like Bacopa monnieri and Ginkgo biloba, which may help improve memory, synaptic plasticity, and cerebral blood flow. These herbs may also enhance acetylcholine activity, supporting sharper mental processing and cognitive flexibility.
Thesis' Neuroprotection also features ingredients like broccoli seed extract and mustard seed powder, which may help activate the NRF2 pathway. Such a mechanism could help shield brain cells from oxidative stress and inflammation, both of which are closely linked to an increased risk of neurodegeneration.
Neuroprotection also offers mitochondrial support, which is essential for sustaining energy metabolism in neurons. Ingredients like coenzyme Q10 (CoQ10) may enhance ATP production through the electron transport chain, while spermidine could encourage mitophagy, the natural recycling of damaged mitochondrial cells. Both these processes may support cellular vitality and longevity.
Pyrroloquinoline quinone (PQQ) in Neuroprotection may stimulate the creation of new mitochondria and improve cellular energy supply. The Neuroprotection formula also has antioxidants like turmeric and selenium amino acid chelate, which may help neutralize oxidative damage at the cellular level. L-theanine could help stabilize neurotransmitters like GABA and glutamate, promoting focus without overstimulation.
Before delivering nootropic formulations, Thesis provides you with a simple online quiz on its official website. The quiz takes a few minutes and asks about your lifestyle, goals, and how you typically feel day to day. Using your answers, Thesis identifies your unique brain chemistry and recommends custom nootropic formulas to match your specific cognitive needs, be it improving focus, enhancing creativity, or reducing stress.
The personalized system aims to fit into your lifestyle and support the specific cognitive aspects where you want to perform better mentally. The approach may help you avoid wasting time or money on generic nootropics that may or may not work.
Thesis offers a flexible subscription model for purchases. Once you sign up, your personalized nootropic blends are delivered straight to your door. You can choose from monthly, two-month, or three-month delivery options, depending on what may work best for your routine. If your mental performance needs shift or your lifestyle changes, you can easily update your formulas or adjust the frequency of your deliveries through your online account.
With your subscription, Thesis also provides access to live chat support on its official site. The feature can help you receive one-on-one support from Thesis' customer support professionals, who may help address your queries and handle any grievances.
Suppose you're someone who feels jittery, anxious, or struggles to sleep after consuming caffeine. For this, Thesis offers caffeine-free variants of its formulations, including Clarity, Neuroprotection, Motivation, and Stress Reset. The presence of caffeine-free formulas may help you experience better focus and mental energy benefits without the crashes or jitters typically caused by caffeine. Whether you're caffeine-sensitive or simply prefer a stimulant-free routine, you can choose blends designed to support your cognitive goals without sacrificing comfort.
The Thesis nootropic formulations are priced higher than nootropic supplements from competitive brands like NooCube and Nootopia. For instance, the Clarity, Motivation, Stress Reset, and Neuroprotection formulations from Thesis Nootropics are available for $129 for one bottle (25 servings). In contrast, one bottle (60 capsules) of NooCube Brain Productivity costs $64.99. The premium pricing of Thesis offerings may not justify their benefits, particularly if you are seeking budget-friendly nootropic formulas.
Some of the formulations from the Thesis may trigger side effects like headaches, digestive issues, jitteriness, or trouble sleeping. These issues may be particularly common with formulas like Clarity and Motivation, which contain multiple stimulants.
For example, Clarity includes Panax ginseng, which may overstimulate your nervous system and trigger restlessness, increased heartbeat, or nausea. The Motivation formula by Thesis also contains caffeine, which may trigger potential side effects like anxiety, stomach upset, diarrhea, vomiting, or dizziness.
Nootopia and Thesis are two brands in the nootropic supplement space, both offering cognitive support formulations but with distinct approaches in terms of price, product focus, and variety.
When it comes to scope and philosophy, Nootopia's core philosophy revolves around neurochemical optimization, aiming to support brain performance through custom stacks built to improve focus, memory, creativity, mood, and mental energy. The brand employs proprietary extraction processes and custom formulations aligned with individual brain chemistry, which may reflect a more experimental and performance-biohacking mindset.
Thesis Nootropics emphasizes a personalized, data-driven approach to cognitive support. Users complete a detailed online questionnaire, after which they receive blends specifically targeted to their cognitive needs. The primary goals of Thesis offerings include supporting focus, motivation, stress management, and long-term brain health (neuroprotection).
In terms of pricing, there are some differences between Nootopia and Thesis brands. Nootopia offers multiple stackable formulas like Dopa Drops, UltimateFocus, and CollaGenius in flavors such as Chocolate, Chai, and Salted Caramel. Prices for Nootopia products generally range from $60 to $99 for 10 to 20 doses, averaging about $4.75 per dose. Some stacks and bundles may cost significantly more, depending on the complexity and number of included blends.
Meanwhile, Thesis provides a structured subscription model, starting at $79 per month. It includes a personalized Starter Kit that contains four targeted blends tailored to the user's cognitive needs, such as Clarity, Motivation, Stress Reset, and Neuroprotection. For those who prefer a one-time purchase, the price for Thesis offerings is $119 for 25 servings (about $4.76 per serving).
In terms of product variety, Nootopia offers an extensive product line with specialized names and delivery systems. These include Brain Flow, which uses a dual-capsule system to promote calm focus and creativity. Other offerings include Ultimate Focus with ingredients like CDP Choline and proprietary Omnipept-S™ to support concentration, while CollaGenius provides a blend of nootropic mushrooms (Lion's Mane, Chaga) with collagen to support brain health and skin vitality. Some other products include UpBeat (to elevate mood) and Dopa Drops (to raise dopamine levels).
On the other hand, Thesis offers a more streamlined experience with four blends included in the Starter Kit, namely Clarity, Motivation, Stress Reset, and Neuroprotection.
NooCube offers a single formulation for broad cognitive support called NooCube Brain Productivity. It contains 12 ingredients, such as Bacopa monnieri, Huperzia serrata, Alpha GPC, and Lutemax 2020. NooCube's formula is caffeine-free, making it appealing to users who are sensitive to caffeine or prefer non-stimulant formulations.
Meanwhile, Thesis Nootropics offers four different nootropic blends, each with a targeted selection of ingredients aimed at supporting specific mental functions. Users may further customize their blends by choosing between caffeinated and non-caffeinated versions, according to their preferences.
In terms of product variety and services, NooCube simplifies the decision-making process by offering one nootropic formula, which may help support focus, memory, and mental alertness. In contrast, Thesis uses a detailed onboarding quiz to match users with the most appropriate blends based on their lifestyle, goals, and biology. The Thesis brand also provides complimentary 1-on-1 coaching to guide users through their nootropic journey, offering a more supportive and hands-on experience. NooCube, by contrast, does not include any personalization tools or coaching services.
When it comes to the refund policy, NooCube may hold a slight advantage. NooCube provides a 60-day money-back guarantee, allowing users adequate time to test the product and decide if it works for them. Meanwhile, Thesis provides only a 30-day money-back guarantee, which is limited to first purchases made by a consumer. The shorter trial period may be less accommodating for users who need more time to assess how well a specific blend works for them.
Pricing is another aspect where the NooCube and Thesis brands diverge. For example, one bottle of NooCube is priced at $64.99 and provides 60 capsules, equating to $1.08 per dose. In contrast, the nootropic blends from Thesis cost $119 as part of a one-time purchase, which provides 25 servings per pack. It equates to approximately $4.76 per dose.
Despite their differences, both NooCube and Thesis claim to use natural, research-backed ingredients and avoid synthetic stimulants or pharmaceutical compounds. They share a commitment to transparency in labeling and focus on cognitive domains like memory, focus, and alertness.
In evaluating Thesis Nootropics, we examined its brand reputation by assessing the company's background and ratings across third-party review platforms. For analysis, we assessed consumer sentiment and ratings of the Thesis brand and its offerings across review platforms like Trustpilot, Better Business Bureau, and Reviews.io.
On Trustpilot, Thesis holds a 4.1 out of 5 rating, although it is based on a mere 10 user reviews. Many consumers highlight the effectiveness of the Thesis blends, the quality of packaging, and the customization process. However, a few Trustpilot reviewers expressed concerns about the pricing of Thesis' offerings and varying results.
The Better Business Bureau (BBB) platform has not accredited the Thesis brand. However, the brand maintains an “A+” rating on BBB, indicating a strong track record in handling consumer concerns and conducting business responsibly. On Reviews.io, Thesis currently has no profile listed, which slightly limits the breadth of customer feedback available for analysis.
To evaluate the Thesis brand accurately, we took a close look at what real users are saying on platforms like Trustpilot and Reddit. On Trustpilot, customer sentiment on Thesis is mostly positive. Many users praised the effectiveness of Thesis formulations like Clarity, Motivation, and Neuroprotection. Consumers have observed noticeable improvements in focus, emotional stability, and energy levels after using Thesis products. However, a few consumers noted unfavorable experiences with customer service and delayed subscription deliveries with Thesis.
Reddit discussions offer a more mixed perspective on Thesis' offerings. Positive accounts often center on the Clarity and Motivation blends, which some users claim provided a steady increase in alertness and focus without the jitteriness of typical stimulants. One consumer with thyroid-related fatigue shared that Thesis Clarity noticeably improved his productivity and focus.
However, some Reddit consumers noted that Thesis formulations did not provide any noticeable effects on focus or memory retention despite regular use. A few users on Reddit also shared that they noted side effects like mood swings, bloating, nausea, and dizziness after using Thesis products. Some Reddit reviews also expressed confusion around Thesis's cancellation policies and limited access to live support.
Thesis offers a personalized approach to nootropics that may support mental acuity. These products might help support cognitive benefits, such as improved focus, clearer thinking, better motivation, and sharper memory.
Beyond nootropics, Thesis also provides helpful tools such as a personalized quiz and access to live chat with wellness coaches. These services may guide you in finding the nootropic formula that works best for you, making your experience more tailored and supportive.
However, the formulations from the Thesis brand are relatively more expensive than nootropics from competitive brands like NooCube and Nootopia. Moreover, there is also a potential for experiencing side effects like jitteriness, headaches, nausea, or stomach upset with nootropic formulas from Thesis. Before opting for Thesis offerings, you should consider factors like your budget, tolerance for stimulants, and any personal health concerns you may have.
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