SmileSet is an orthodontic brand focused on supporting teeth straightening and promoting a radiant smile. Its offerings are intended to tackle mild to moderate alignment concerns, the need for retainers post sessions, or anyone dealing with nighttime grinding.
The brand’s core offerings include clear aligners, retainers, night guards, and supporting oral care products. Aligner plans are available for all-day or nighttime wear, depending on how quickly or discreetly you want to move through sessions.
In this review, we focus on how the brand’s orthodontic support model works, including how customization and dental oversight are handled and the range of offerings provided.
SmileSet claims to support at-home teeth alignment, retention, and bite protection. The brand employs a tele-dentistry model that allows orthodontic care to begin from home through digital scans or impression kits, with plans reviewed and monitored by a network of state-licensed dental professionals.
The brand’s core offering centers on clear aligner offerings intended to address mild to moderate tooth alignment concerns. For instance, the Aligner Treatment is available in two primary wear schedules, including all-day aligners intended for faster progression and nighttime aligners.
Retainers also represent a major ongoing category within the brand’s portfolio. The range includes offerings like Clear Retainers, available both with and without an impression kit. Such retainers are custom-fit to current tooth positioning and designed for regular replacement to help manage natural tooth movement over time.
The brand also offers the Premium Clear Night Guard that includes options that require either a new impression or no impression at all, depending on eligibility. Such guards are molded to create a physical barrier between the upper and lower teeth, supporting enamel protection and jaw comfort. It also maintains a dedicated oral care category focused on maintenance and hygiene for aligners, retainers, and daily dental routines. Some products in this category include the SmileSet Premium Whitening Kit, Premium Handheld Water Flosser, Premium Ultrasonic Cleaner with UV Sanitizer, whitening gel pens, cleaning tablets, sonic toothbrushes, and replacement brush heads.
Premium Clear Night Guard + Impression Kit intends to help protect teeth from nighttime grinding and clenching by creating a custom-fit barrier between the upper and lower teeth.
The Night Guard may help tackle teeth grinding (bruxism) concerns, which often place repeated mechanical stress on tooth enamel, dental restorations, jaw muscles, and the temporomandibular joint.
As per the official site, the process begins with an at-home impression kit that captures the current shape and alignment of your teeth.
Once impressions are returned, they are used to create a precise dental profile for custom fabrication. The night guard is manufactured to fit snugly over the teeth, which improves comfort, stability, and effectiveness compared with generic boil-and-bite guards.
Premium Clear Night Guard acts as a stress-absorbing interface during clenching. The material absorbs and disperses occlusal forces, reducing strain on enamel and lowering load transfer to the jaw joints and surrounding muscles. It may help decrease muscle overactivity during sleep and may reduce jaw tension and headache frequency over time.
Clear Retainers are engineered to help maintain tooth alignment after orthodontic sessions by using existing dental records rather than requiring new impressions or scans.
After teeth are straightened, the surrounding bone and periodontal ligaments need time to stabilize. Without retention, natural forces such as chewing, tongue pressure, and ongoing bone remodeling may cause teeth to gradually shift out of alignment. Clear retainers may counter these forces by holding your teeth in their corrected positions while the supporting structures adapt.
Manufacturing relies on previously captured dental files from SmileSet or SmileDirectClub, allowing retainers to be produced from an accurate record of the finished alignment.
As per the official website, each retainer is made in a controlled U.S. facility to match tooth contours closely, supporting even pressure distribution and comfort during extended wear.
Clear Retainers could help maintain gentle, constant positioning forces that may lower the risk of post-program relapse. Teeth are supported by ligaments rather than fixed rigidly in bone, which allows movement over time when forces change. Regular re tainer wear helps stabilize these ligaments and limits gradual shifting caused by daily oral activity.
Aligner is an at-home orthodontic program intended to correct mild to moderate tooth misalignment using doctor-directed clear aligner therapy.
The process begins once dental impressions or existing digital records are available, allowing affiliated dental professionals to assess alignment, spacing, and bite relationships. A personalized plan is then created using a series of staged aligners that guide teeth through gradual movement.
Two wear options are available to match different routines. All-Day Aligners are positioned to be worn about 22 hours per day and maintain near-continuous force, which typically provides noticeable outcomes within 4–6 months.
Nighttime Aligners are required to be worn for about 10 continuous hours during sleep, applying force over a shorter daily window, with outcomes expected around 6–9 months.
Such aligners work through controlled orthodontic force and bone remodeling. When steady, low-level pressure is applied to a tooth, cells within the periodontal ligament respond by resorbing bone in the direction of movement while new bone forms behind the tooth. The coordinated process allows teeth to reposition gradually without compromising stability or gum health.
The All-Day Aligners and Nighttime Aligners feature the brand’s Comfort-Edge Technology, which reduces sharp edges and helps protect gum tissue during long-term wear.
Ongoing professional oversight and access to experts support allow adjustments if tooth movement changes from the planned path. The program combines remote convenience with clinical review to support predictable alignment outcomes while maintaining oral health.
Impression Kit First – Aligner Treatment provides a means to preview a personalized orthodontic plan before committing to full aligner therapy. Starting with an impression kit helps ensure the proposed movements reflect the actual structure of the teeth and jaw.
The impression kit is used to capture molds of your teeth at home so a dental provider can evaluate alignment and design a personalized treatment plan. It includes materials and instructions to create dental impressions, which are then sent back for professional review.
Based on these impressions, a doctor determines whether aligner treatment is appropriate and outlines the expected tooth movements, allowing the plan to be reviewed before committing to the full aligner purchase.
SmileSet operates on a dentist-led tele-dentistry model where every clear aligner plan is reviewed and approved by a state-licensed dentist or orthodontist before production begins. Impressions or digital scans are submitted remotely through the platform or app, followed by a clinical evaluation that focuses on appliance suitability, alignment feasibility, and expected progression. Such steps are required before aligners are fabricated, placing licensed clinical judgment as a checkpoint rather than relying only on automated planning.
To support this structure, the brand highlights the participation of experienced dental professionals within its broader tele-dentistry framework.
For instance, its expert team comprises Dr. Robert Sims, DMD, MSD, an orthodontist with more than 30 years of clinical experience and extensive involvement in remote orthodontic care, along with Dr. Kenneth Wolf, DDS, a dentist with over 40 years in practice and several years reviewing orthodontic cases through tele-dentistry.
Ongoing professional involvement is built into the brand’s service structure. Orthodontic care includes two scheduled virtual appointments with a doctor, creating space for progress review, questions, and potential adjustments during the course of care. Beyond these appointments, dental professionals continue to monitor progress remotely through the app by reviewing submitted photos and updates, reinforcing continued oversight rather than a one-time authorization.
Such a dentist-led process is applied consistently across the brand's clear aligner offerings. Options such as Aligner Treatment and Impression Kit – First Aligner Treatment follow a defined sequence that includes at-home impression or scan submission, clinician review and plan approval, and staged delivery of custom aligners. Related offerings like Clear Retainers and the Premium Clear Night Guard + Impression Kit also rely on submitted impressions to create custom-fit appliances under dental guidance.
SmileSet’s offerings, including Clear Retainers and the Premium Clear Night Guard + Impression Kit, sit within well-established categories of dental appliances. However, there is limited brand-specific, long-term outcome research available publicly. Such limitation appears tied to the brand’s relatively recent launch and rebrand timeline rather than the presence of a long-standing clinical evidence base built over many years.
On the other hand, traditional in-office orthodontic care and long-established clear aligner systems are supported by decades of longitudinal data. Alignment stability, relapse rates, retainer effectiveness, and long-term satisfaction have been examined across multiple clinical studies and systematic reviews. For the brand, there are no publicly available multi-year, peer-reviewed studies that focus specifically on its protocols or products, either within scientific literature or across the brand’s own published materials.
As a result of this gap, expectations around durability, relapse risk, and long-term satisfaction are typically informed by broader clear aligner and retainer research rather than SmileSet-specific data.
Alignerco operates as a U.S.-based teledentistry brand designed to reduce the cost and logistical burden of orthodontic care by shifting most of the process into an at-home, remotely supervised model.
The brand’s positioning centers on affordability, clearly segmented pricing tiers, and oversight by U.S.-licensed orthodontists. You can begin with either an at-home impression kit or an optional in-person 3D scan, followed by a digitally generated management plan, which is reviewed and approved by a licensed orthodontist before aligners are manufactured and shipped.
The brand’s orthodontic offerings are organized into named plans with transparent pricing and payment logic. For example, Invisible Aligners are offered through the SmileAdvantage one-time payment option, alongside installment plans such as SmileFlex and SmileFlex Easy that spread payments across 7 to 12 months.
NightOnly Clear Aligners are positioned as a separate track for limited daytime wear, requiring 8–10 hours of overnight use. Beyond aligners, the brand also offers Custom Retainers, Night Guards (available in Soft, Hard, and Hybrid formats), and Sports Mouth Guards. Alignerco also maintains an oral accessories range, featuring UV ultrasonic cleaners, cleansing tablets, chewies, aligner pull tools, whitening kits, and aligner storage cases.
Alignerco states that its aligners may address oral concerns such as crowding, spacing, overbite, underbite, crossbite, deep bite, and midline shifts, with eligibility determined through orthodontic review. Usage timelines are generally positioned between four and eight months, depending on case complexity and whether day-only or night-only aligners are selected.
Meanwhile, SmileSet frames its identity more strongly around digital engagement and software-driven onboarding. Built on technology licensed from SmileDirectClub, the platform emphasizes app-first interaction through its SmileMaker AI system, which generates a projected smile outcome from a short scan before purchase. Such a visualization-led entry point may differentiate the brand from impression-first models. Clinical oversight is remote and provided by state-licensed dental professionals, with virtual consultations and distributed provider access integrated into the process.
In terms of offerings, SmileSet presents its Aligner Treatment as an all-inclusive program rather than a set of named plans. A Nighttime Clear Aligner option is also available, which is positioned as a longer-duration alternative rather than a lower-cost variant. Retention plays a more central strategic role within SmileSet’s ecosystem.
Clear Retainers can be ordered with or without new impressions based on eligibility. To target night protection and bruxism, the brand also offers the Premium Clear Night Guard, offered both with and without impression kits.
SmileSet extends further into general oral care through a dedicated Shop Oral Care storefront. Offerings include whitening systems, water flossers, ultrasonic cleaners with UV sanitization, sonic toothbrushes, replacement brush heads, cleaning tablets, and floss picks.
The brand focuses on cosmetic alignment for mild to moderate cases, supported by virtual monitoring and scheduled check-ins. Its Comfort-Edge aligner design, described as a laser-precision cut following the natural gumline, is positioned as a comfort and fit enhancement rather than an expansion of clinical scope.
SayCheeseClub operates as a narrowly focused dental appliance brand rather than a full teledentistry platform. Founded in 2024 and based in Plano (Texas), the brand is built around impression-based manufacturing that allows you to order custom-fit oral care products entirely from home. The brand’s infrastructure is designed around digital file storage, enabling streamlined reorders without repeating the full impression process.
Meanwhile, SmileSet operates at a broader scope within the at-home dental care market, positioning itself as a full teledentistry platform rather than a single category appliance provider.
Built on technology licensed from SmileDirectClub, SmileSet integrates orthodontic approach, retention, and oral care into a unified digital ecosystem. Its identity centers on remote clinical oversight, app-driven onboarding, and technology-led smile visualization through the SmileMaker AI system, which generates projected outcomes before purchase.
The product portfolios of the two brands reflect further structural differences. SayCheeseClub’s lineup is limited to Clear Retainers, Night Guards, Teeth Whitening Kit, and Custom Sports Mouthguards. Clear retainers are available as upper and lower sets, with subscription options reducing ongoing replacements and subsequent replacement costs. Sports mouthguards are designed for compatibility with high-impact activities, while the teeth whitening kit includes custom trays and 22% carbamide peroxide gel to support whitening.
SmileSet’s product structure is centered on its Aligner Treatment, which includes program planning, aligner production, and scheduled virtual visits with licensed dental professionals. A Nighttime Clear Aligner option offers an alternative wear schedule rather than a lower cost entry point.
The brand also offers products such as Premium Clear Night Guard and Clear Retainers. Beyond oral devices, the brand also offers complementary oral care products such as the SmileSet Premium Whitening Kit, Ultrasonic Cleaner with UV Sanitizer, Premium Handheld Water Flosser, whitening gel pens, and sonic toothbrushes.
Clinical involvement represents one of the clearest distinctions between the two brands. SayCheeseClub does not position itself as a teledentistry or condition management platform and does not emphasize licensed provider oversight. Its messaging focuses instead on orthodontist-quality manufacturing, fit guarantees, and material safety.
On the other hand, SmileSet emphasizes clinical review as a core differentiator. Oral care plans are reviewed and approved by licensed dental professionals, virtual check-ins are built into aligner programs, and the brand emphasizes its provider network’s cumulative teledentistry experience.
To evaluate SmileSet, we analyzed verified consumer feedback shared by real users on Trustpilot, where the brand currently maintains a 4.2 out of 5 rating based on 49,000+ total reviews.
Positive feedback centered on customer service interactions, speed of assistance, and staff professionalism. Many users specifically mentioned individual representatives by name, noting polite communication, fast issue resolution, help with retainers, subscriptions, insurance questions, and app access. Users frequently describe the process as straightforward, affordable, and efficient, with some highlighting the ability to use HSA funds and the timely delivery of products.
However, some users reported issues with retainer durability, fit, or effectiveness, claiming gradual tooth movement despite consistent use. Others describe slow resolution of insurance or refund matters and delays in communication during higher volume periods. A few expressed concerns about SmileSet’s relationship to SmileDirectClub, noting frustration over unfinished sessions, lost guarantees, or perceived rebranding to avoid prior obligations.
Our evaluation of the brand’s real user feedback suggests that it delivers responsive customer support and a generally smooth experience for many active customers. At the same time, recurring complaints around trust, retainer performance, and resolution timelines highlight areas where expectations are not consistently met.
In evaluating SmileSet, we looked at its background, operational history, and ratings across independent review forums.
On the Better Business Bureau, the brand currently holds an F rating, which is primarily influenced by consumer complaints cited against the brand. The BBB profile was opened in March 2025, indicating a relatively recent formal presence under the SmileSet name. Many users referenced aligner quality concerns, retainers not being delivered within promised timelines, and confusion around stored dental impressions.
Another recurring issue raised within complaints related to allegations of rebranding and aggressive outreach to former customers of discontinued dental aligner companies. These concerns contribute to skepticism among users and appear frequently across the complaint record.
The brand shows limited visibility across other major review platforms such as ConsumerAffairs and ThingTesting, which makes it difficult to assess the overall brand's reputation on a larger scale.
SmileSet emphasizes a dentist-led tele-dentistry model, providing orthodontic and oral care services through its range of clear aligners, retainers, whitening kits, and night guards. Customer impressions collected at home are reviewed by licensed dental professionals to assess eligibility and guide compatibility, reducing the need for in-office visits while maintaining remote clinical oversight.
However, there are some considerations to keep in mind before opting for the brand’s services. Outcomes with the brand’s oral devices depend heavily on the accuracy of at-home impressions. Errors during the impression process might contribute to remakes, delays, or extended timelines. Moreover, the brand’s offerings are primarily structured to target mild to moderate alignment concerns. They are not intended to manage complex orthodontic cases that require in-person diagnostics, imaging, or frequent adjustments.
Complex bite issues, jaw concerns, or expectations for close in-office supervision may warrant consultation with a traditional orthodontic provider before committing to the brand’s offerings.
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