Rebbl offers protein shakes, which are often formulated with adaptogens, botanicals, and plant-based ingredients. The brand positions itself to address concerns like the lack of enjoyable/nutrient-rich drink options, the desire for clean formulations, and the high costs of protein drinks.
The brand's protein shake offerings are segregated by their protein content, such as the 26g and 32g protein shake lines. Meanwhile, the brand also structures its offerings around categories like “Awake,” “Balance,” and “Revive.”
In this review, we cover different aspects of Rebbl, including its product lineup, sensory experience of its offerings, advantages, and potential limitations. The review also discusses some factors on which we evaluated the brand.
Rebbl specializes in plant-based protein drinks, which may help support muscle repair and growth, improve satiety, and support immunity. The brand claims that its philosophy is centered on using ethically sourced and organic ingredients while maintaining transparency in product labeling.
Under its protein shake categories, the brand offers multiple options with varying protein levels. As part of the 32g Protein Shakes category, its offerings include the Cookies & Creme Protein Shake, Chocolate Protein Shake, and Vanilla Protein Shake. The 26g Protein Shakes category includes formulations like Protein Shake Churro, Protein Shake Latte, and Protein Shake Chocolate.
Meanwhile, some bestsellers from the brand include varieties like the Piña Colada, Dark Chocolate, and Vanilla, all of which feature 20g of protein per 355ml bottle.
Under the functional drinks categories of Awake, Revive, and Balance, the brand provides some options. These include offerings like the Awake+ Protein Lion's Mane Cold Brew Latte, Balance Maca Mocha, and Revive Reishi Vanilla.
According to the official site, the brand's offerings are flash pasteurized, meaning the pasteurization process is much gentler than high-pressure pasteurization methods. Moreover, its protein shakes are free from common allergens, such as dairy, GMOs, refined sugar, or carrageenan.
The 32g Protein Shakes category features high-protein shakes that may support energy levels, post-exercise recovery, and muscle nourishment.
According to the official site, the range includes Chocolate, Vanilla, and Cookies & Creme flavors, with each option containing around 4g of sugar, no GMOS, and reishi mushroom extract.
On average, the 32g protein shakes range includes 240–250 calories, 13–14 g of total carbohydrates, and 6–7g of dietary fiber per 355ml bottle.
Every protein shake variant in the 32g category contains plant-based protein sourced from a mix of upcycled barley protein, pea protein, and upcycled rice protein. Barley and rice proteins could supply essential amino acids necessary for muscle tissue repair.
Meanwhile, pea protein contributes lysine, which may support muscle function and enzyme activity. Coconut milk is also added to support a creamy consistency and provide medium-chain triglycerides (MCTs). Your body may utilize the MCTs as usable energy, which may help you maintain endurance and satiety throughout the day.
According to the official site, the brand provides Vanilla, Dark Chocolate, Spiced Pumpkin Pie, Hazelnut Chocolate, Oatmeal Cookie, Strawberries and Creme, Chocolate Peanut Butter Banana, and Piña Colada variants under its 20g Protein Shakes category. Each shake under the category features 180–300 calories and 5–19g of total carbohydrates per 355ml bottle.
The protein shakes under the 20g category contain protein sourced from organic peas, which could help deliver essential amino acids that may support lean muscle maintenance and post-exercise recovery.
Calcium is added to support bone strength and muscle function by assisting with nerve signaling and muscle contraction. Meanwhile, the inclusion of zinc gluconate may support essential physiological processes, such as immune function, protein synthesis, and cellular repair.
As per the makers, the offerings under the 20g Protein Shakes category are vegan and free from common allergens, such as soy, gluten, GMOs, and artificial flavors.
The 26g Protein Shakes category features protein sourced from upcycled barley, rice, and pea proteins, which may help support muscle repair and recovery.
As per the official site, the brand offers variants like the Churro, Latte, Cookies & Creme, Vanilla, and Chocolate under its 26g Protein Shakes category. These drinks contain 210–220 calories, 7g of total fat, and 5–7g of dietary fiber per 355 ml bottle. Except for Chocolate, other variants such as the Churro, Latte, Cookies & Creme, and Vanilla are caffeine-free.
Beyond the protein content, these 26g protein shakes include agave inulin, which acts as a prebiotic fiber, which may support gut health by promoting the growth of beneficial gut bacteria. The inclusion of potassium may contribute to muscle function and fluid balance, while the barley and rice proteins may help provide sustained energy and consistent protein intake without relying on animal sources.
As per the official site, the production processes employed by Rebbl use resources responsibly by integrating Upcycled Certified® proteins into its 26g and 32g protein shake lineup. The brand sources these proteins from barley, pea, and rice co-products, materials that are typically discarded during brewing and agricultural processes.
The brand's use of upcycled ingredients might help reduce food waste while maintaining nutritional quality, ensuring a systematic effort to minimize resource loss throughout its supply chain. Such standards might help lower your environmental footprint while ensuring that the brand's production model emphasizes circularity.
Rebbl's approach to packaging may demonstrate the brand's adherence to recycling standards and environmental responsibility. As per the official site, all drink offerings by the brand come in 12-ounce (355ml) bottles, which are said to be made from 100% post-consumer recycled (PCR) plastic or rPET. It also claims to ship in environmentally friendly packaging/crates that are made from recycled cardboard.
Such recycling compliance might reduce the reliance on virgin plastic and help lower the brand's contribution to plastic waste. Opting for bottles made from recycled materials may help reduce landfill waste and support the reuse of resources. It may allow you to make practical, eco-conscious choices in your daily routine.
The brand mainly focuses on ready-to-drink protein shakes and functional drinks, which may support muscle repair, energy levels, satiety, and recovery.
However, its lineup does not extend to other formats beyond drinks. You won't find snacks, powdered formulations, or meal support options from the brand, which may restrict how you may use the brand's offerings in your daily nutrition.
Meanwhile, competitive brands like Koia and Owyn maintain a diversified lineup that includes nutrition shakes, protein powders, and kids-specific drinks. The limited product range from Rebbl might be inconvenient if you are looking to purchase protein powders, snacks, or complete nutrition formulations within a single brand.
Koia and Rebbl both operate within the plant-based protein supplements space, but the brands differ in their core focus, range of offerings, product formats, and accessibility.
For instance, Koia maintains a diversified lineup structured around everyday usability, with its formulations categorized under Protein, Elite, Nutrition, Kids, and Powders categories. Some featured offerings under the brand's protein shakes lineup include options like Vanilla Bean, Fruity Cereal, Coconut Almond, and Matcha Latte. The brand's protein powder lineup includes Vanilla, Chocolate, and Elite Vanilla flavors. Meanwhile, it offers variants like Cacao Bean, Chocolate Banana, and Cold Brew Coffee under its Nutrition Shakes category.
Meanwhile, Rebbl's offerings are limited to protein shakes and functional drinks, which are organized under collections like Proteins, Awake, Balance, and Revive. Some featured offerings from the brand include its 32g protein shakes lineup, with variants like Cookies & Creme, Vanilla, and Chocolate. The 26g protein shakes lineup features offerings like the Churro, Latte, and Vanilla. Under the functional drinks categories of Revive, Awake, and Balance, the brand provides some options. These include formulations like the Balance Maca Mocha, Awake+ Protein Lion's Mane Cold Brew Latte, and Revive Reishi Vanilla.
In terms of product formats, Koia offers both ready-to-drink shakes and protein powders, allowing flexibility between on-the-go and home consumption. Koia's offerings are commonly found in bottles and larger multi-packs online through its official site and e-commerce platforms like Amazon. Its products are also available offline in over 35,000 retail locations across the USA, such as Walgreens, Starbucks, and The Fresh Market.
Rebbl, on the other hand, primarily specializes in ready-to-drink formats. Its protein and functional drinks collections are formulated towards convenience but do not currently extend into powder or at-home pre-mix options. It is important to note that the brand does not sell its offerings directly through its official site; instead, it sells online through e-commerce platforms like Amazon. The brand's products are available offline in select retail outlets across the U.S., such as Whole Foods Market, Target, Sprouts, and Kroger.
When comparing Owyn and Rebbl, the brands diverge in aspects like their formulation range and formats, quality standards, and core positioning.
Owyn's lineup centers on protein shakes, complete nutrition shakes, pro elite protein shakes (with high protein content), and protein powders. Its signature offerings include ready-to-drink protein shakes, such as the Smooth Vanilla, Pumpkin Spice, Dark Chocolate, Strawberry Banana, and Cold Brew Coffee, all of which contain 20g of protein per bottle. For meeting high-protein requirements, the brand's Pro Elite lineup features shakes with 32g of protein per bottle, such as No Nut Buttercup, Sea Salted Caramel, and Chocolate. Under its powder category, the brand offers 2.2lb tubs of protein powders in variants like Smooth Vanilla and Chocolate.
Meanwhile, Rebbl's portfolio emphasizes functional ready-to-drink offerings and protein drinks, where the functional drinks are categorized under Awake, Balance, and Revive classifications. Some featured offerings from the brand include variants under the 26g protein shake lineup, such as Cookies and Creme, Vanilla, and Latte.
In the brand's 20g protein shakes lineup, you may get options like Strawberries and Creme, Hazelnut Chocolate, Oatmeal Cookie, Spiced Pumpkin Pie, and Piña Colada. Some featured options provided by the brand under its functional drinks category include the Awake+ Protein Lion's Mane Matcha Latte, Revive Reishi Chocolate, and Balance Maca Mocha.
In terms of quality and safety assurances, Owyn claims that its offerings are vegan and free from common allergens like dairy, GMOs, soy, gluten, and artificial additives. The brand also states that its shakes have a neutral pH of around 6.8–7.2.
On the other hand, Rebbl emphasizes sourcing integrity and sustainability certifications. The offerings under its 20g Protein Shakes lineup are USDA Organic, while its 26g and 32g protein shake lines are labeled Non-GMO and Upcycled Certified®.
To evaluate Rebbl from the perspective of consumer feedback, we examined verified Amazon reviews for two of the brand's popular offerings, namely the Protein Vanilla 20g and Revive Reishi Chocolate.
For the Protein Vanilla 20g shake, most customers have highlighted its smooth consistency, often comparing it to a nut milk rather than a thicker protein shake. The vanilla-spice flavor was frequently described as pleasant and free of any strong aftertaste. However, a few users expressed that its sweetness was too pronounced for their liking, while a few customers have noted some inconsistencies in texture across batches.
Based on Amazon reviews for the Revive Reishi Chocolate shake, many users highlighted its rich chocolate taste and smooth texture, while some noted benefits with the reishi blend, including perceived support for immunity and energy. Many reviewers find it suitable as a daily protein formulation or occasional treat. However, a few consumers expressed concerns over the relatively high price of Revive Reishi Chocolate compared with similar products from other brands.
When evaluating Rebbl, we considered its brand credibility, including its background, ethical positioning, and consumer perception.
The brand positions itself as a purpose-driven drinks brand that emphasizes plant-based nutrition and ethically sourced ingredients. It holds an “A+” rating on the Better Business Bureau platform, despite not being formally BBB-accredited. Such a rating may indicate a history of responsiveness and generally satisfactory handling of customer inquiries or concerns by the brand.
On TenereTeam, the brand maintains a rating of 4.7 out of 5, although the score is based on a limited number of reviews, which are not definitive enough to draw any conclusions. The limited quantity of the brand's feedback across other review platforms may highlight the need for broader validation.
Rebbl positions itself as a functional drinks brand built around plant-based nutrition and adaptogenic ingredients. Its lineup focuses on protein shakes and cold brew drinks that may support energy, muscle growth, recovery, and fitness needs. The brand also emphasizes ethical sourcing, non-GMO ingredients, and recyclable packaging as part of its broader identity.
That said, the brand's narrow focus on ready-to-drink offerings might be a limitation. As the brand does not extend into other product formats such as powders, snacks, or meal replacements, your options remain limited if you're looking for a broader versatility in your daily nutrition routine. Your experience with the brand's offerings may depend on factors like pricing constraints, fitness goals, usage preferences, and convenience with the brand's liquid-based drinks format.
Contact us at [email protected] or follow @leafsnap on Twitter! View our Privacy Policy.
