Persona claims to offers various formulations customized to your specific nutrient needs and considerations. With its assessment-driven approach, the brand helps create daily vitamin packs that match your fitness needs, with options such as gummies, powders, and other formulations for a more targeted support.
The brand’s formulation range covers multivitamins, energy, joints and bones support, digestion, focus, sleep, weight management, and immune support.
In this review, we discuss how the brand works, transparency in ingredient and dosage disclosures, and the convenience of its subscription model. The review also explores the overall user experience and how the brand compares with other similar brands.
Persona presents itself as a personalized vitamin brand that builds daily vitamin packs based on your lifestyle, health goals, and medication profile. The brand explains that its process begins with a brief assessment that captures your diet patterns, routines, and health objectives.
Once completed, the brand generates a vitamin plan that accounts not only for your wellness goals but also for medications you may be taking. This medication check is presented as a key part of the experience. The algorithm references thousands of drug–nutrient interactions to help prevent combinations that may not be suitable. Persona then prepares daily-dose vitamin packs built from this plan and ships them to your door. Along with these packs, the brand also claims to provide ongoing access to nutrition support, which may help you adjust your routine or ask questions as your needs change.
Persona’s product lineup covers categories such as sleep, energy, mood, bone health, and hair support. It may provide access to product options like melatonin, green tea with caffeine, CBD hemp extract, vitamin D3, saw palmetto, and selenium. Beyond the formulations, the brand also provides one-on-one access to a team of nutritionists, pharmacists, and dietitians, such as Dr. Brandi Cole, Ruby Deubry, Lori Carell, Karina Churchill, and Zoe Feinman.
Exclusive features highlighted on the site include its medication-aware algorithm, its large database of drug–nutrient interactions, and its integration of expert consultations into the program. Persona also points to third-party testing and research-backed formulation processes to reinforce its positioning within the personalized formulation space.
Persona Health Assessment is an online evaluation program that helps create a personalized vitamin plan based on your lifestyle, dietary patterns, health profile, and any concurrent medications you may be taking.
As per the official website, the process begins with a quick vitamin assessment that takes only a few minutes to complete. During this step, the platform gathers information about daily habits, dietary choices, wellness concerns, and areas where added support may be needed. The algorithm behind the assessment uses more than 4,000 drug–nutrient interaction checks to ensure that every recommendation aligns with safety considerations.
Post-completion of the assessment, the nutritionists at the platform help develop a personalized vitamin plan. The plan is tailored to specific health needs. It reflects input from a team of medical doctors, pharmacists, and nutritionists, such as Dr. Brandi Cole, Karina Churchill, Ruby Deubry, and Zoe Feinman.
The personalized plan may include a range of formulations depending on the results of the assessment. Some featured formulations made available by the brand include options like Acetyl L-Carnitine, which may help your brain make and use energy by carrying fatty acids into the mitochondria. It could support focus, memory retention, and cognitive function. The brand also provides Aloe Plus to help soothe the gut lining and support digestive comfort.
The brand also offers Appetite Support formulation, which may influence hunger-regulating pathways that help your body recognize fullness sooner. Such effects may help suppress cravings and promote better appetite control. Astaxanthin is another formulation from the brand, which may help protect bodily cells from oxidative stress, helping maintain healthy cellular function.
Persona Nutrition highlights a multidisciplinary advisory team composed of Registered Dietitian Nutritionists Zoe Feinman and Karina Churchill, nutritionists Lori Carell and Ruby Deubry, and Dr. Brandi Cole, a Doctor of Pharmacy.
The brand claims these people review ingredient research, weigh in on dosing ranges the company considers acceptable, set criteria for when formulations should not be recommended, and shape how its algorithm interprets factors like medications, sleep patterns, stress levels, dietary preferences, and reported concerns. Their input impacts the formulation standards and the internal safety rules that govern the brand’s decisions.
This could translate into recommendations that follow clearer guardrails. The brand highlights that its team evaluates potential interactions, dosing thresholds, and general suitability criteria. The system may filter out options that contradict your reported medications or conditions, adjust suggestions based on lifestyle factors you provide, and prioritize ingredients that meet the advisory team’s quality and research expectations. This may result in a more constrained and structured set of options that are customized to the information you enter in the assessment, rather than a generic or one-size-fits-all output.
Persona claims to offer personalization, support, and habit formation through mobile apps on both the Google Play Store and Apple App Store, which let you adjust individual products in your pack, change delivery dates, update morning/evening packet preferences, and pause or resume shipments without contacting support. It also includes schedule-based reminders, daily check-ins, and time-zone–synced notifications to help maintain routines. You can track wellness categories such as sleep, mood, digestion, stress, and energy, review assessment logic, and see why certain formulations like Magnesium Glycinate, Ashwagandha, or Omega-3 were recommended. The app integration feature of the brand may give you more control, clearer visibility into adjustments, and a streamlined way to keep your plan aligned with your day-to-day needs.
Persona Nutrition operates mostly on a subscription-only model, meaning you receive monthly automated deliveries rather than having the option to purchase individual products. The brand says you have to start by completing its online assessment, after which you’re assigned a personalized pack that renews every month.
As the company doesn’t provide access to standalone options on its official site, you can’t try a single product, whether that’s Ashwagandha, Magnesium Glycinate, Omega-3, or any other item, without enrolling in the subscription.
The monthly supply is shipped as pre-sorted daily packets, and all changes, including pausing, modifying, or canceling, must be handled through your account. This could mean you’re committing to a recurring structure rather than buying vitamins when you need them. If you prefer short trials, in-store purchases, or mixing products from different brands, the subscription-only model may feel limiting.
However, some Persona Nutrition products, such as Persona Nutrition Sharp Mind and the Beauty Blend for Hair, Skin & Nails, are also available on third-party marketplaces such as Amazon and eBay for a one-time purchase without a subscription. However, getting it from the official website is usually recommended.
Care/of and Persona operate within the personalized nutrition space, offering tailored vitamin routines shaped by specific health goals and dietary considerations. However, the brands have some nuances in terms of their delivery of personalization, the role of clinical oversight, range of product offerings, and accessibility.
Care/of positions personalization as an accessible, habit-friendly experience that blends thoughtful design with clear scientific explanations. Meanwhile, Persona approaches personalization through a more medically structured system shaped by algorithmic assessments and expert oversight.
The scope of each brand’s product catalog further highlights how they diverge. Care/of offers essential vitamins, minerals, and targeted boosters, prioritizing everyday needs like energy, sleep, stress, digestion, and general wellness. Some featured offerings from the Care/of brand include options like the Care/of Multivitamin to support daily nutrient needs, Care/of Collagen to support skin and haircare needs, and Care/of Magnesium to help with relaxation. Its quiz narrows recommendations into personalized packs that remain manageable and lifestyle-oriented.
Meanwhile, Persona expands into a far broader product range, covering foundational nutrients, botanicals, adaptogens, enzymes, probiotics, and specialized formulations for goals like cognition, metabolism, PMS, joint comfort, and healthy aging. Some featured formulation offerings made available by the brand include the Aloe Plus, Blood Sugar Balance, Foundational Multivitamin, Heart Support, Menopause Support, and Peak Mind.
The brands also diverge in how they engage through resources and educational resources. Care/of shares science-backed content in a simplified manner, explains nutrient functions clearly, and uses personalized packaging to reinforce daily habits. On the other hand, Persona highlights nutritionist-led consultations, detailed ingredient transparency, and a strong clinical narrative rooted in professional oversight.
Viome operates as a platform built around advanced biological testing. Its model centers on RNA sequencing of the gut microbiome, oral microbiome, and human cells. Every recommendation is tied to data drawn directly from biological samples, creating a customized approach grounded in cellular signals.
Viome frames its offerings around longevity science, using RNA expression data, AI predictive models, and a reference base of more than 20,000 scientific studies across areas like immunity, inflammation, cellular repair, and metabolic pathways.
The product ecosystem reflects Viome’s data-first philosophy. The brand offers multiple at-home Intelligence Tests, including the Oral Health Intelligence Test with 16+ oral health scores, the Gut Intelligence Test with 20+ gut scores and 370+ food mappings, and the Full Body Intelligence Test with 50+ health scores covering immunity, aging, inflammation, cognition, and cellular pathways. After results are generated, Viome builds precision supplements from a library of more than 200 ingredients along with custom probiotic–prebiotic blends designed to support gut barriers, mitochondrial energy, immune balance, and cellular resilience. These formulations are available only after testing, which may highlight Viome’s commitment to precision. Pricing aligns with its premium positioning, with Intelligence Tests typically ranging from $209 to $299 during promotions, all HSA/FSA eligible, and results delivered in 2–3 weeks.
Viome’s educational style also strengthens its scientific credibility through detailed explanations of molecular pathways, microbial behavior, toxicity markers, immune signaling, and systems-biology interactions.
Persona Nutrition, meanwhile, follows a distinct model built around guided personalization without laboratory testing. Instead of biological analysis, the brand uses a clinically shaped algorithm informed by lifestyle inputs, symptoms, goals, and medication use. Its approach emphasizes safety, supported by MDs, pharmacists, and nutritionists who oversee dosing guidance, exclusions, and suitability.
Persona presents itself as a medically aligned platform that offers structure, everyday usability, and consistent expert oversight. The brand’s safety engine screens more than 4,000 drug–nutrient interactions and provides ongoing refinement through continuous consultation and algorithmic updates, prioritizing confidence and accessibility instead of deep molecular data.
Persona’s product ecosystem covers a wide range of ready-made formulations. Available options include foundational nutrients such as multivitamins, iron, magnesium glycinate, calcium, probiotics, and DHA with Vitamin D.
Other formulations include options such as melatonin, green tea extract with caffeine, saw palmetto, Acetyl L-carnitine, Boswellia, digestive enzymes, Liquid I.V. hydration blends, and CoQ10.
Persona’s algorithm assembles these into daily packs aligned with personal wellness goals. It also highlights unlimited nutritionist access, which supports multiple fitness goals. Persona’s educational approach highlights expert consultations, scientific rationales for each supplement, third-party testing, CRN standards, and practical guidance, highlighting a supportive approach rather than only molecular science.
To evaluate brand credibility, we first considered Persona’s standing on established consumer review platforms and its operational consistency. The brand has been operational for eight years and holds a “B+” rating on the Better Business Bureau. It highlights some recurring complaints filed by the consumers, with concerns related to billing clarity, subscription cancellations, and communication timelines. A few users also report difficulty canceling their plans, often citing unclear steps, delayed responses, or repeated attempts before an account is fully closed. On TenereTeam, the brand holds a 4.8 out of 5 rating, based on a limited number of reviews.
These details may demonstrate brand credibility through long-term operation, strong satisfaction, and a clear product delivery structure. However, there are some recurring reports related to subscription cancellation and service communication.
To evaluate the brand from the perspective of real users, we looked closely at its Trustpilot profile. Persona holds a rating of 4.3 out of 5 based on more than 10,000+ reviews. Several customers report that billing issues were resolved quickly once they contacted support and describe agents as helpful, polite, and responsive. Many reviews also highlighted straightforward ordering, tidy packaging, and perceived benefits such as better energy, improved focus, and appetite support with the brand’s offerings.
However, negative feedback raised concerns about subscription management and cancellation. A few users described Persona’s subscriptions as difficult to cancel, with some users stating they continued to receive resupplies or multiple shipments even after they believed they had ended their subscription. Other users felt overcharged or frustrated when orders arrived sooner than expected, leading to a buildup of unused vitamins.
Our evaluation indicates that many customers valued the personalized packs and responsive customer service with the brand. However, some reviews highlight dissatisfaction with how subscriptions and cancellations are handled alongside the premium pricing of subscriptions, which may indicate potential areas of improvement for the brand.
Persona provides a personalized supplementation routine built around a professional review framework, where a team of licensed dietitians and pharmacists helps shape dosing recommendations, ingredient standards, and vitamin plans.
The system screens for multiple drug-nutrient interactions, lifestyle variables, and compatibility. The brand also leans heavily on app-based management, offering direct control over your vitamin packs, delivery cycle, and routine reminders.
However, the brand’s subscription-first model requires you to purchase most formulations separately through its official site, and you must complete the assessment before you receive a monthly pack. Its structure may also limit your ability to test single ingredients, try products from multiple brands, or make in-store purchases.
The brand’s strength lies in expert-backed personalized supplementation and medication-interaction screening through its user-friendly platform, but its offerings, which are mostly subscription-based, and the digital-only sales may limit flexibility and access.
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