Pattern Beauty, founded by Tracee Ellis Ross, claims to deliver a wide range of hair care products for curly, coily, and tightly textured hair. The brand states that its products can help combat dryness, frizz, and breakage.
Does Pattern Beauty live up to its promises, or is it just another haircare brand? This review analyzes its formulations, key ingredients, and the brand's claimed effects.
In this Pattern Beauty review, we will explore the products offered by Pattern Beauty, their advantages and limitations.
Pattern Beauty claims to offer science-backed formulas that may support moisture retention, curl definition, and scalp health. It offers products that are enriched with jojoba oil, which mimics the scalp's natural sebum for balanced hydration, and shea butter, known for its deep conditioning and frizz-reducing properties.
The brand claims that its products are free from SLS or SLES and could help cleanse, hydrate, and style your hair without stripping natural oils.
Pattern Beauty also emphasizes sustainability and inclusivity, using eco-friendly packaging and ethically sourced ingredients. With a range of shampoos, conditioners, leave-ins, and styling tools, it provides a variety of products to nourish and enhance your natural curls.
Pattern Beauty claims that its Cleansing Shampoo helps cleanse the hair without stripping the natural moisture. Formulated with matcha green tea, a powerful antioxidant, it could help protect your scalp from environmental stressors and help address oxidative damage that can weaken your strands. Aloe Vera in this shampoo may help hydrate and soothe your scalp, maintaining the right moisture balance to prevent dryness and irritation. Cleansing Shampoo from Pattern Beauty has panthenol (Pro-Vitamin B5) that strengthens your hair shaft. If you have textured hair, this shampoo works to remove excess sebum and buildup while promoting volume and lift at the roots.
As per Pattern Beauty's official website, the Hydration Shampoo cleanses your hair while helping retain moisture. Free from SLS and SLES, it may help remove buildup without stripping natural oils. Formulated with aloe vera leaf Jjuice, it may help maintain scalp hydration and support a balanced environment for curls. Coconut oil in Hydration Shampoo could help enhance softness by reducing protein loss, while honey, a natural humectant, locks in moisture to minimize dryness. It may help remove buildup without stripping essential oils, leaving hair refreshed and prepped for conditioning. It could support hydration and nourishment, making it suitable for various curl patterns.
Pattern Beauty's Palo Santo Leave-In Conditioner could provide long-lasting moisture and curl definition. Infused with Palo Santo, this formula might enhance your styling routine while delivering hydration for curly and textured hair.
Palo Santo Leave-In Conditioner may help soften strands, improve manageability, and combat frizz with the help of aloe vera, honey, and jojoba oil. Aloe Vera in this formula is known for its moisture-binding properties, honey attracts and seals in hydration, and Jojoba Oil mimics natural scalp oils and helps in dissolving sebum deposits in your hair follicles.
Medium Conditioner by Pattern Beauty helps maintain balanced hydration for your curls. It could be used for low to normal porosity hair, providing enough slip for detangling. Formulated with Jojoba Oil, this conditioner might help regulate moisture levels while preventing buildup. Medium Conditioner has olive oil, which is rich in antioxidants and essential fatty acids. It may support elasticity. Medium Conditioner's lightweight formula might keep Curls soft, defined, and frizz-free while preserving their natural pattern.
As per the official website, the Intensive Conditioner includes a rich blend of avocado oil, shea butter, safflower oil, and acacia decurrens flower extract. It could help provide targeted hydration that may help reduce breakage and dryness.
Avocado Oil in Intensive Conditioner may provide fatty acids and vitamins A, D, and E, which might strengthen strands and improve elasticity. Intensive Conditioner also has shea butter, which could act as a moisture sealant, softening hair without weighing it down.
Safflower oil, rich in linoleic acid, may promote scalp health. Acacia decurrens flower extract can help maintain hydration balance, potentially making curls more defined and manageable.
Pattern Beauty features Heavy Conditioner, which offers deep moisture for coily textures. Avocado Oil and shea Butter in this conditioner might help nourish strands, improve elasticity, and reduce breakage. The makers state that the signature Pattern slip in Heavy Conditioner could help ease detangling, minimizing tension while enhancing curl definition.
Pattern Beauty's Lightweight Conditioner could aid in effortless detangling and also serves as an effective co-wash, providing a gentle cleansing.
Infused with coconut oil, which deeply penetrates the hair shaft to reduce protein loss, Pattern Beauty's Lightweight Conditioner may help retain moisture. Irish Moss, a natural seaweed extract, can soothe the scalp, while biotin strengthens strands and enhances resilience.
As per the official website, Leave-In Conditioner helps enhance curl definition and elasticity. With its formula, it may lock in moisture without buildup, keeping Curls feeling soft and manageable. Leave-In Conditioner by Pattern Beauty might help nourish strands while strengthening the hair's protective barrier. It could help draw in moisture while supporting your hair's strength, shine, and frizz control. The makers state that Leave-In Conditioner has a floral essence of neroli, rose, and patchouli.
Breakage Barrier Hair Mask by Pattern Beauty strengthens your hair and maintains optimal moisture balance. Infused with white tea extract, a potent antioxidant, this formula may help strengthen your hair follicles, reduce shedding, and shield your strands from environmental stressors. Manuka Honey in Breakage Barrier Hair Mask could help prevent dryness that can lead to breakage. This mask may help enhance elasticity and resilience, helping your Curls and coils retain strength and flexibility.
Pattern Beauty claims that its Treatment Mask helps restore hydration and definition. Infused with rice water ferment, this mask strengthens hair strands, reduces breakage, and promotes healthy growth with its rich blend of amino acids and vitamins. Moringa seed extract in Treatment Mask provides essential nutrients and antioxidants, helping to repair damage and supporting a healthy hair environment. It could help restore Curls weakened by styling and daily exposure.
As per the Pattern Beauty website, Deep Scalp Detox might help remove buildup and excess oil. It combines Australian tea tree oil, which may help purify the scalp and unclog pores. Pink clay in Deep Scalp Detox absorbs excess sebum and supports pH balance, while lemon peel oil provides a refreshing cleanse. It could help prep your scalp for hydration and may enhance the effectiveness of your wash routine.
Pattern Beauty claims that their Scalp serum addresses dryness and irritation and is a dermatologist-tested formula. Infused with Peppermint Oil, it may provide a cooling sensation that soothes itchiness. Rosemary Oil in Scalp Serum may support circulation, which could promote healthier hair follicles, while lavender oil adds calming properties and a subtle fragrance.
According to the makers, Hydrating Mist may help replenish moisture and enhance definition. Aloe Vera in this formula is used to hydrate and soothe the hair shaft, while coconut oil penetrates strands for lasting moisture. Hydrating Mist by Pattern Beauty also has avocado oil, which helps to strengthen hair and boost natural shine.
Pattern Beauty claims Jojoba Oil Blend helps hydrate your scalp. It includes jojoba oil, known for its biomimetic properties, which may help to regulate oil production, reduce dryness, and support a balanced scalp environment.
Safflower Oil in the Jojoba Oil Blend may improve moisture retention and enhance hair elasticity, potentially minimizing breakage. Jojoba Oil Blend also has olive oil, packed with antioxidants and vitamin E, which might help smooth hair cuticles, reducing frizz and promoting shine. Rosehip Oil in Jojoba Oil Blend contains essential fatty acids and vitamins C and A, which could nourish the scalp, encourage cell turnover, and support hair vitality.
As per the official website, Argan Oil Blend supports curl integrity while delivering deep nourishment. Infused with argan oil, which has antioxidants and vitamin E, this blend may help restore elasticity and protect against dryness. Argan Oil Blend also has sunflower oil for hydration and castor oil for hair resilience. Sweet Almond Oil and apricot oil in this blend by Pattern Beauty offer moisture retention without heaviness, and shea oil helps shield Curls from environmental stressors.
The Detangling Nectar from Pattern Beauty helps detangle your curly hair. The brand claims that it can help loosen stubborn knots and tangles, facilitating easier combing and minimizing breakage. Sea moss rich in Detangling Nectar may help nourish your hair, enhancing its elasticity and strength. This formula also includes grapeseed oil, which adds shine and smoothness, helping to control frizz and protect against environmental damage. As per the official website, Detangling Nectar is suitable for use on both wet and dry hair.
Pattern Beauty actively engages in social responsibility by supporting initiatives that uplift marginalized communities. As per the official website, the brand partners with the African American Policy Forum (AAPF), which is focused on gender and diversity. Pattern Beauty claims to contribute 1% of its sales to nonprofits benefiting women of color.
According to the official website, Pattern Beauty is 100% cruelty-free and also ensures that no animals are harmed in its product development. Instead of animal testing, the brand evaluates its formulas on people with curly and textured hair for real-world effectiveness. Pattern Beauty is also PETA-certified, which confirms the brand does not conduct, commission, or condone animal testing at any stage of product development.
Pattern Beauty's shipping policy may pose challenges for customers. International orders outside Australia, Canada, Germany, and the UK require duties and taxes to be paid upon delivery, adding unexpected costs. Shipping times can also be long, taking 8-14 business days in many areas.
In the US, standard shipping can take up to 11 business days, and deliveries to Alaska, Hawaii, and Puerto Rico come with an additional $10-$15 charge. Pattern Beauty does not ship to PO boxes, and during high-demand periods, processing may take an extra 3-4 business days, leading to further delays.
You may experience sensitivity reactions, such as irritation, headaches, or allergic responses, from the fragrances in some Pattern Beauty products, especially if you have fragrance allergies.
The sweet floral notes of Neroli, Rose, and Patchouli in the Hydrating Mist or the exotic blend of Jasmine, bergamot, and sweet sandalwood in the Hydration Shampoo can be strong, which might lead to itchiness, redness, or irritation. These scents may also dry out your scalp, making your hair feel less hydrated over time.
Even if the fragrances are naturally derived, they can still cause product buildup, making your hair feel heavy or greasy. This might force you to wash your hair more often, which can remove natural oils and cause dryness or frizz, especially for curly hair.
Some Pattern Beauty products, like the Heavy Conditioner with shea butter and the Argan Oil Blend with castor oil, can lead to buildup over time. Shea Butter is a rich emollient that coats the hair shaft, and castor oil is thick and sticky, making it difficult to rinse out completely. This can result in residue accumulation on the scalp and strands. Buildup caused by Pattern Beauty products can make your hair greasy, heavy, and limp. It may clog scalp pores, causing irritation, dandruff, and itching. It can also help create a barrier that prevents moisture absorption, leading to dryness, breakage, and dull curls.
Customer reviews on Amazon for Pattern Beauty products, specifically, the Pattern Styling Cream and Pattern Hydrating Mist, indicate a largely positive reception. Many users appreciate the brand's ability to enhance curl definition, provide moisture, and maintain softness. The Styling Cream has been praised for its effectiveness as a leave-in conditioner, while the Hydrating Mist has been noted for its ability to reduce frizz and keep Curls well-defined. However, some customers found the Styling Cream too heavy for their hair type, and a few mentioned that the products are relatively expensive compared to alternatives.
While the Pattern Hydrating Mist is valued for its moisturizing properties, certain customers have raised concerns about its scent and packaging, particularly issues with the spray pump. Similarly, the Pattern Styling Cream has received praise for its curl-enhancing benefits but mixed reviews regarding its texture and price. Despite these minor drawbacks, many users on Amazon have expressed satisfaction with the results and are willing to repurchase or recommend the brand.
Pattern Beauty has built a strong reputation on Amazon, particularly among those with curly and natural hair textures. The effectiveness of its products in delivering hydration and definition is a key strength, though improvements in packaging and pricing can enhance customer satisfaction.
Pattern Beauty, started by Tracee Ellis Ross in 2019, is known for making moisture-rich products for your hair. The brand focuses on using science-backed formulas. It has an A rating from the Better Business Bureau (BBB), but it's not accredited and isn't listed on Trustpilot, so there aren't many independent customer reviews. While its use of science-backed ingredients has made it popular, more third-party reviews would help better understand customer satisfaction and brand credibility.
This evaluation was done to provide a comparison of Pattern Beauty's pricing with similar products from Camille Rose Naturals to understand its cost-effectiveness.
Pattern Beauty's Cleansing Shampoo ($21 for 7.8 fl oz) costs significantly more than Camille Rose's Guava Slip Shampoo ($12.59 for 12 fl oz), offering less product at a higher price. Likewise, the Breakage Barrier Hair Mask ($25 for 11 fl oz) from Pattern Beauty is pricier than Camille Rose's Rosemary Oil Hair Mask ($14.99 for 8.5 fl oz), despite only a slight size advantage.
Based on this comparison, Camille Rose seems to offer better price-per-ounce value. Moreover, while Pattern Beauty has premium pricing with branding and formulation, it falls short in affordability compared to its competitors, like Camille Rose Naturals.
Pattern Beauty and Camille Rose Naturals claims to provide a wide range of products for textured hair, offering products for hydration, nourishment, and styling. As per its official website, Pattern Beauty provides shampoos, conditioners, styling creams, gels, and tools like the Hair Steamer for deep hydration and conditioning. Camille Rose Naturals offers cleansers, deep conditioners, curl definers, butters, and oils, collections such as Honey, Rosemary, and Signature.
Pattern Beauty focuses on moisture-rich formulas for tight-textured hair, while Camille Rose Naturals emphasizes natural ingredients like honey, rosemary, and coconut water for nourishment. Camille Rose serves a broader range of hair types, including wavy and dense or tightly spiraled coils textures, whereas Pattern Beauty focuses specifically on curl definition and hydration.
Shea Moisture and Pattern Beauty both offer specialized hair care products, but they differ in formulations, availability, and return policies.
SheaMoisture products are made without sulfates, phthalates, parabens, mineral oil, or petrolatum. Similarly, Pattern Beauty claims to be cruelty-free and free from harsh surfactants like SLS and SLES.
Pattern Beauty offers a 30-day satisfaction guarantee for purchases made through its official website. It also allows you to request a refund or replacement by submitting photo documentation within 60 days if you receive a defective product.
However, SheaMoisture has a more restrictive return policy. As per its official website, once an order has shipped, the company does not accept returns or exchanges. However, you have the option to cancel an order before it ships if it has not yet been packed or staged for shipping.
While SheaMoisture offers its products through third-party retailers such as Amazon, iHerb, and Walmart, Pattern Beauty ensures you can easily access its products through its official website and in local stores.
Ouidad focuses on lightweight hydration and curl definition, offering sulfate-free shampoos and deep-cleansing formulas that remove buildup without stripping moisture.
Pattern Beauty prioritizes gentle cleansing to hydrate your scalp and reduce hair fall, specifically for textured and coily hair that requires intense moisture retention.
According to its official website, Ouidad recently introduced Curl Miracle Treatment under its Advanced Climate Control line. This product features Anti-Frizz Nano Technology with sericin (a silk-derived protein) to lock in moisture while preventing humidity-induced frizz.
Pattern Beauty, in contrast, focuses on scalp nourishment, offering products like Scalp Serum, which soothes the roots and provides relief from tight protective styles such as braids.
Ouidad offers a subscribe-and-save program, giving 40% off the first auto-delivery order and 15% off recurring orders. However, Pattern Beauty only provides 10% off the first purchase.
Curls and Pattern Beauty specializes in hair care products for curly hair types. Both brands focus on providing effective formulations to enhance natural Curls while maintaining hydration and definition.
As per its official website, CURLS's product line includes the Blueberry Bliss collection, which offers products like Super Hold Edge Control and Extended Hold Gel. These products could help restore and condition your curls. Its Sea Moss collection combines Powerhouse Hair Cleanser and 92 Vitamins & Minerals Conditioner, which could help hydrate and promote your scalp health. On the other hand, Pattern Beauty offers a wide range of products, including moisture-rich cleansers, Hydrating conditioners, and styling products designed for curl definition and hold.
If you prefer hair care products made using superfruits, essential oils, and vitamins, Curls could be a better choice. However, you may consider Pattern Beauty if you want a brand that offers specific products for different curly hairs.
Pattern Beauty offers products that may help restore moisture, strength, and definition to your curls, addressing concerns like dryness, frizz, and breakage. However, if your hair is fine or straight, some products may feel too heavy. It's also important to check ingredient lists carefully if you have a sensitive scalp to avoid potential irritation.
We also discussed alternatives like Ouidad, Curls, Shea Moisture, and Camille Rose Naturals, which can provide hair care for curly and textured hair.
Along with using Pattern Beauty's products, adopting healthy hair habits can further support your hair's long-term health. Limiting heat styling can prevent dryness and breakage while sleeping on silk or satin pillowcases helps reduce friction and protects your curls.
A balanced diet that has vitamins, healthy fats, and plenty of water is crucial for supporting hair growth. You can also try regular scalp massages with coconut or castor oil as that can also stimulate circulation and strengthen your hair.
While Pattern Beauty's products can help keep your Curls healthy, combining them with healthy lifestyle practices can support your hair health in the long run.
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