Lux Unfiltered is a beauty and personal care brand that offers sunless tanning products and glow-focused skincare. It aims to address everyday concerns such as dullness, dryness, and uneven-looking skin.
The brand offers a range of products across self-tanning, body care, skincare, suncare, and beauty. With products including tanning drops, gradual tanners, body moisturizers, and exfoliating options, it combines beauty- and skincare-focused offerings within an at-home routine.
In this review, we will take a closer look at what the brand offers, including its product range and the concerns its products are designed to address. We will also evaluate the brand's reputation and consumer experiences to provide a broader perspective on what you can expect from the brand and its offerings.
Lux Unfiltered offers Sun Struck Tanning Face Drops in Classic and Bronze options, allowing for different tanning and bronzing results for the face. Its body tanning range includes Summer Skin Gradual Self-Tanning Body Cream in Classic, Deep, and Sculpting versions. As per the official website, the brand also provides a skin-tone quiz to help you identify tanning products based on your natural skin tone and routine. Its skincare category includes products such as The Cream, Glass Skin Ritual, a multi-product skincare set, and Iced Latte Cooling Eye Masks. The brand also offers application tools, including a Face Brush designed for applying and blending face products.
Summer Skin is designed to add a natural-looking tan and glow while applying like a regular body cream. It features a choice of fragrance profiles, including Vanilla Caviar, Santal, and Rosewood.
The formula contains cocoa butter, which helps soften and condition the skin. It can support the skin's natural moisture barrier, which might help retain water and protect the skin from excessive moisture loss. Cocoa butter can leave dry areas feeling smoother, softer, and more comfortable by helping replenish the skin's surface with nourishing lipids.
The makers also added avocado oil, which might help nourish and condition the skin. It can support the outermost layer of the skin, which helps keep moisture within the skin's surface. Avocado oil can contribute to a smoother and more supple feel while reducing the dry, tight sensation that can occur when the skin lacks sufficient moisture by helping soften and replenish the skin.
As per the official website, Sun Struck is a customizable, gradual, and buildable tanning face drop formula. It is a fragrance-free and non-comedogenic formula that allows you to control the depth of your tan based on the number of drops you use. The makers suggest you add 4–5 drops for a light, subtle tan, 6–7 drops for a medium tan, or 7 or more drops for a deeper-looking tan.
Sun Struck contains pomegranate extract, which could help protect the skin from environmental stressors that can contribute to a dull or tired-looking appearance. It also has coconut water, which can help provide a refreshing, hydrated feel and support moisture on the skin's surface. Keeping the skin feeling comfortably hydrated can also help maintain a smoother-looking appearance as the gradual tan develops.
The formula combines apple fruit extract, which can contribute to hydration at the skin's surface, while its antioxidant content helps support the skin against everyday environmental exposure.
Iced Latte Cooling Eye Mask may help depuff and soothe the delicate skin around the eyes. Its non-slip shape helps it stay comfortably in place, allowing it to be worn while relaxing or on the go for up to 30 minutes.
The makers added caffeine to the mask, which can help temporarily reduce the appearance of puffiness and refresh the look of tired eyes. It can also help support the appearance of a less swollen-looking under-eye area, particularly when combined with the cooling sensation of the patches.
As per the official website, the eye mask also combines niacinamide, which helps support the skin barrier and maintain moisture. It could help improve the skin's conditioned appearance, contributing to an undereye area that looks smoother, more hydrated, and refreshed with continued use.
Fountain Of Youth provides lasting moisture and an instant visible glisten without leaving a heavy or greasy feel. It might help soften and soothe dry hands while supporting smoother-looking skin and helping minimize the visible signs of aging.
Glycerin is added to help improve hydration and can leave dry hands feeling softer, smoother, and more comfortable. The makers also added argan oil in this formula, which contains fatty acids and vitamin E that may help nourish and condition the skin.
Its lipid content helps support the skin's natural moisture barrier, reducing the feeling of dryness and helping prevent moisture from escaping too quickly.
Fountain Of Youth combines sunflower seed oil, which helps strengthen the skin's natural barrier and maintain moisture. It could also help soften rough areas and contribute to a nourished, comfortable feel without necessarily adding a heavy finish.
Sunlit Santal Perfume is built around a warm, spicy, and layered fragrance profile designed to develop from its opening notes into a deeper, wood-based finish. The fragrance opens with cinnamon and caraway, creating a warm and gently spiced first impression.
Its heart notes include jasmine, rose petals, and ylang-ylang, introducing a floral layer to the composition. The scent settles into sandalwood and heartwood, which form the foundation of Sunlit Santal. These base notes are designed to give the fragrance a lingering finish and create the warm, grounded character that carries through the composition.
As per the official website, the Mini Golden Hour Kit combines head-to-toe tanning essentials in travel-friendly sizes, with a duo designed to create a customizable and gradual-looking tan for both the face and body. The set includes travel sizes of Summer Skin – Classic and Sun Struck Tanning Face Drops – Classic, allowing you to adjust your tanning routine based on where and how deeply you want to build your color.
The Summer Skin – Classic in this kit helps create a gradual tan and hydrated-looking finish. Its gradual format allows the color to develop over continued use while the moisturizing base helps maintain a smooth and comfortable feel across the body.
Sun Struck – Classic is also added to this bundle, which is a customizable tanning face drop formula that can be adjusted based on your preferred depth of color. Simply changing the number of drops used allows you to create a lighter, more subtle-looking tan or build toward a deeper result over time.
N°Glass The Cream may support the skin's moisture barrier while helping improve the appearance of texture and plumpness. It combines ceramides, which help hold skin cells together and support the moisture barrier. They might help replenish the skin's lipid content and support a stronger, more resilient-looking barrier, helping the skin retain moisture and maintain a smoother, more comfortable appearance.
The cream also contains hyaluronic acid, which can give the skin a fuller and more plump-looking appearance. The makers also added kakadu plum, which can help protect the skin from environmental factors that can contribute to a dull or uneven-looking appearance. It also supports the formula's focus on luminosity, helping promote a brighter and more refreshed-looking complexion while complementing the moisturizing benefits of the cream.
Lux Unfiltered takes an ingredient-focused approach to its sunless tanning range, combining tanning actives with skin-conditioning ingredients across its face and body offerings. The brand uses DHA and Erythrulose together in products such as the N°12 Sun Struck Tanning Face Drops, while body formulas such as the N°32 Gradual Self-Tanning Cream pair DHA with ingredients including shea butter, cocoa butter, squalane, avocado oil, and passion fruit oil.
It gives the brand a consistent formulation focus beyond simply developing color. The face and body products are built around gradual tanning while including ingredients intended to support skin moisture and conditioning. That gives the brand a recognizable approach within the broader self-tanning category, particularly for tanning products that also emphasize skin care. You can explore the tanning range with a consistent focus on gradual color and skin conditioning across both face and body products.
Lux Unfiltered supports its clean positioning with defined ingredient exclusions and compliance with Sephora’s Clean at Sephora standards.
The brand states that its products are non-toxic, vegan, cruelty-free, gluten-free, sulfate-free, paraben-free, paraffin-free, silicone-free, and phthalate-free, while Sephora’s Clean standards provide an additional set of ingredient requirements for products carrying that designation. Its stated exclusions can be checked against specific ingredient categories, while the Sephora standard provides an external framework for assessing formulations that meet its requirements. This makes the brand’s clean positioning more specific and easier to evaluate than claims based solely on the brand’s own terminology. You have defined ingredient exclusions and an external clean standard to reference when deciding whether its formulations align with the ingredients you prefer to avoid.
Lux Unfiltered offers fragrance-free options in parts of its skincare and facial tanning range, but that flexibility is more limited within its core body-tanning collection. The N°12 Sunstruck Face Tanning Drops are fragrance-free, and the brand also offers a fragrance-free version of its N°14 Conditioning Body Cream.
The main body-tanning products do not provide the same choice. Products such as the N°32 Gradual Self-Tanning Cream and N°36 Supernatural Tanning Mousse include fragrance in their formulations, leaving fewer options for you when avoiding added fragrance is an important consideration. The proprietary fragrance blends are also not fully disclosed, making it more difficult to assess specific fragrance ingredients before purchasing. You have fragrance-free choices within parts of the brand’s range, but your options are more restricted when you specifically want a fragrance-free body self-tanner.
As per its official website, Beauty By Earth is positioned around a broader natural and clean personal-care proposition. Meanwhile, Lux Unfiltered is more centered on sunless tanning as a core identity and has expanded that focus into skincare, body care, suncare, beauty, fragrance, and tools.
The product focus creates a clear contrast between the two brands. Beauty By Earth offers Self Tanner Body Lotion, Self Tanner Body Mousse, Self Tanner Drops, and Self Tanner Face Serum. This demonstrates a broad approach to body tanning, facial tanning, skincare, and application formats. Its variety also extends to products such as Vegan Cleansing Face Scrub, Superfruit & Sea Kelp Face Wash Gel, Coffee Bean Eye Cream, and multiple organic lip balms and lip scrubs. In comparison, Lux Unfiltered organizes much of its variety around sunless tanning and adjacent products that support a bronzed, summer-inspired appearance. Its featured products include Sun Struck Classic No.12 Tanning Face Drops, identified as non-comedogenic, Après Sun Tan Extending Serum, and Summer Nights Skin Tint with an application mitt.
The price positioning creates a clear contrast between Beauty By Earth and Lux Unfiltered. Beauty By Earth's core tanning products are positioned below several of Lux Unfiltered's comparable tanning products. Its Self Tanner Body Lotion is listed at $35.99, and Self Tanner Body Mousse is also listed at $35.99, while Self Tanner Drops – Customizable Face Tanner is listed at $33.00. Its tanning bundles extend the price range, with the Self Tanner Body Lotion Basics Bundle listed at $41.99, the Self Tanner Body Lotion Kit with Applicator Mitt at $49.99, and the Self Tanner Mousse Kit at $49.99. The brand also extends this pricing structure into sun protection, with the Barrier Protection Mineral Body Sunscreen SPF 50 listed at $27.99 and the Barrier Protection Mineral Sunscreen Duo SPF 50 at $57.98.
Lux Unfiltered presents a more consistently premium price structure around sunless tanning and related skincare. Its Sun Struck Classic No.12 Tanning Face Drops are listed at $42, while Sun Struck Bronze No.12 Tanning Face Drops are listed at $46. The range then moves into higher-priced skincare and multi-product routines, including The Cream at $64 and the Glass Skin Ritual at $150. Compared with Beauty By Earth's $33.00 Self Tanner Drops and $35.99 Body Lotion and Body Mousse, Lux Unfiltered's comparable tanning products generally begin at higher price points, particularly its facial tanning drops.
Beyond tanning, Beauty By Earth continues its broader product approach across skincare, body care, hair care, sun protection, and lip care. This includes products such as Vegan Cleansing Face Scrub, Organic Glow Facial Oil with argan, Hyaluronic Acid Face Cream, and YouthRestoration Bakuchiol Face Serum. Its broader range also includes Body Wash Shower Gel, Sea Salt Spray Hair Texturizer, Barrier Protection Mineral Sunscreen Duo SPF 50, and organic lip balm products. Lux Unfiltered has also expanded beyond tanning, but its adjacent categories remain more closely connected to its central sun, skin, and summer identity. Its range includes High Gloss SPF 30 Body Oil, High Gloss SPF 30 Lip Oil, Beach Club Hair & Body Fragrance Mist, The Cream, the Glass Skin Ritual, and the Face Brush. Beauty By Earth, therefore, represents a wider clean beauty proposition. Meanwhile, Lux Unfiltered presents a more specialized, founder-led approach centered on tanning and expanded through complementary categories.
Beauty By Earth is the more expansive choice when you want tanning alongside a wider clean beauty routine. Lux Unfiltered is more focused, with its higher pricing and broader products still built around the same bronzed, sun-inspired aesthetic.
Dolce Glow is closely tied to professional tanning expertise and has built a specialized range around creating, shaping, and customizing a tan. Lux Unfiltered starts with tanning but uses it as a foundation for a broader beauty routine that includes skincare, body care, fragrance, suncare, tools, and sets.
The product ranges further demonstrate this difference in strategy. Dolce Glow has developed multiple tanning formats designed for different areas of the body, application preferences, and levels of customization. Its collection includes the Acqua Hydrating Face Mist, Acqua Dark Hydrating Face Mist, Dolce Self-Tanning Mist, and Goccia di Sole Hydrating Self-Tanning Serum Drops. The brand also offers travel-size versions of products, including the Dolce Self-Tanning Mist Mini, Lusso Self-Tanning Mini Mousse, and Mia Instant Body Glow Mini. In comparison, Lux Unfiltered's tanning range is more closely associated with gradual color and routine-based maintenance. The brand began with its Gradual Self-Tanning Cream and highlights products including Summer Skin Classic, Summer Skin Deep, and the Après Sun Tan Extending Serum. These products position tanning as part of an ongoing skincare and body care routine.
Dolce Glow also uses self-tanning across more specialized beauty applications. Its collection includes Contour Self-Tanning Sculpt + Glow, Gimme More Contour, and Blush Me Self-Tanning Blush. The brand’s products move tanning beyond body color and apply it to contouring, sculpting, and blush effects. Its Mia Instant Body Glow adds another category by combining bronze tones and shimmer for an immediate body finish. Lux Unfiltered also expands beyond tanning, but its structure is broader across traditional beauty categories. It lists products such as Summer Nights Skin Tint, moving the brand into complexion and cosmetic products. Dolce Glow therefore uses tanning itself in more specialized ways for contour, sculpting, blush, and body shimmer. Meanwhile, Lux Unfiltered expands from tanning into a wider range of beauty and lifestyle categories.
Their retail presence reflects that difference in scale and identity. Dolce Glow's partnerships with retailers such as Nordstrom, Neiman Marcus, Saks Fifth Avenue, Revolve, and Ulta Beauty sit alongside the brand's professional tanning background and Isabel Alysa's work as a celebrity spray tan artist. Lux Unfiltered has a presence through Sephora and has built additional visibility through editorial recognition. The two brands have therefore taken different paths beyond the core tanning product. Dolce Glow has strengthened its identity around professional tanning expertise, while Lux Unfiltered has used tanning to build a broader, more lifestyle-oriented beauty range.
Dolce Glow is the more specialized tanning brand, especially when contouring, sculpting, custom application, and professional tanning expertise matter. Lux Unfiltered is the broader option, with tanning woven into skincare, body care, fragrance, suncare, and everyday beauty.
We evaluated Lux Unfiltered based on its age, history, background, public presence, and the availability of independent customer feedback. Founded in 2019 by digital creator Sivan Ayla, the brand began with a gradual self-tanning product and has since expanded into sunless tanning and skincare. With approximately seven years of operating history as of 2026, the brand appears established, and its visibility within the beauty and lifestyle industry further supports the view that it has developed a meaningful market presence.
We also considered its presence on major independent review and consumer-protection platforms. At the time of writing, the brand does not have a presence on Trustpilot or the Better Business Bureau. It limits the amount of standardized third-party information available for areas such as customer satisfaction, shipping, returns, customer service, and complaint handling. The available public information provides some context about the brand’s history and market presence, but less independent data for evaluating its broader customer experience.
To analyze Lux Unfiltered, we primarily examined the customer feedback shared from Judge.me, including the brand's overall rating of 4.77 out of 5 based on 8,460 reviews. Its tanning products, in particular, received strong praise for delivering natural-looking, streak-free results.
Customers described the products as easy to apply, buildable, fast-drying, and suitable for achieving a quick glow without an artificial appearance. Several customers also highlighted that certain formulas did not clog pores or cause breakouts, suggesting that the brand performs well for customers who want both cosmetic results and a comfortable skincare experience.
The Summer Nights Skin Tint also received strong feedback for convenience and immediate cosmetic results. Customers described it as ideal for occasions such as date nights or nights out because it provides a quick, sun-kissed glow.
Users particularly appreciated that it looks natural, is buildable, dries quickly, feels lightweight on the skin, and has an appealing scent. Beyond tanning, we also evaluated the brand based on feedback surrounding its skincare and body care products. Its Iced Latte Eye Mask received praise, with customers describing it as cooling, soothing, and easy to apply and remove. Users also appreciated its effectiveness in addressing tired-looking or puffy eyes, with one customer calling it their overall favorite among the eye mask brands they had tried.
Fragrance appears to be one of the brand's most distinctive strengths. Customers praised products including the Fountain of Youth Hand Cream and Sunlit Santal Eau de Parfum for their luxurious, unique, and long-lasting scents. The Fountain of Youth Hand Cream was appreciated for absorbing well while leaving behind a soft, sophisticated fragrance. We also considered negative feedback to maintain a balanced assessment. The most notable criticism involved the Beauty Balm Illuminating Stick. While the customer praised its creamy consistency, blendability, and attractive glow, they reported that the plastic cap damaged the top of several products when removed.
The current reviews, therefore, point to a brand that performs particularly well on natural-looking tanning results, ease of use, and the sensory side of beauty products. The main criticism identified in the available feedback relates to packaging, with the broader customer response remaining predominantly positive.
Lux Unfiltered combines gradual color development with skin-conditioning formulations. The brand's compliance with Sephora's Clean standards and its stated ingredient exclusions also provide a clearer framework for evaluating its formulation approach.
However, fragrance remains a notable downside across parts of Lux Unfiltered's tanning range. Some of its flagship products contain fragrance, which can be a concern for fragrance-sensitive or reactive skin.
It is also essential to remember that self-tanning products require certain precautions. DHA- and Erythrulose-based color develops in the outermost layers of the skin and does not protect against ultraviolet radiation, making continued sunscreen use essential.
Application also requires extra attention on dry areas such as the knees, elbows, hands, and ankles, which can absorb tanning products unevenly and develop darker patches. Avoiding application to irritated or broken skin and taking care around sensitive areas remain important precautions when using the brand’s tanning products.
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