Burst claims to focus on dental hygiene products. Its product lineup includes sonic electric toothbrushes, replacement brush heads, toothpaste, expanding dental floss, water flossers, whitening products, and oral probiotics.
The brand’s product range aims to address multiple aspects of daily oral hygiene, covering both mechanical cleaning and supportive oral care needs. It also claims to support consistent brushing habits and reduce uneven cleaning caused by excessive pressure or shortened brushing time.
In this review, we will take a closer look at Burst’s product range, examine the brand’s key advantages, compare it with similar oral care brands, and analyze real user reviews to provide a clearer understanding of how the brand performs in real-world use.
Burst offers a centralized product ecosystem covering brushing, flossing, whitening, oral wellness, and kids-specific dental care. The brand’s product range is structured around core oral care categories.
Burst offers Pro 2.0 Sonic Toothbrush, Curve Sonic Toothbrush, Nova Sonic Toothbrush, and dedicated kids' toothbrushes. These brushing products are supported by replacement brush heads, charging bases, wall adapters, and travel accessories, supporting ongoing use within the same system.
The brand also provides expanding floss, refill bobbins, large-capacity floss dispensers, and kids' flossables. These options are designed to accommodate different usage preferences, from standard daily flossing to higher-volume household use.
Whitening is a separate category within the brand’s portfolio. Burst offers prefilled whitening trays, non-slip whitening strips, whitening pens, and whitening breath strips. These products vary in format and application style, allowing you to choose between short-use cosmetic options and recurring whitening maintenance.
According to the official website, the brand includes water flossers for both adults and children, along with compatible replacement tips and charging accessories. It offers oral health probiotics for adults and kids, expanding its portfolio beyond mechanical cleaning into broader oral support.
As per the official website, the Pro 2.0 Sonic Toothbrush removes excessive buildup of plaque by combining high-frequency sonic motion with controlled vibration patterns. Plaque forms as a biofilm made of bacteria, salivary proteins, and food-derived carbohydrates. Continuous sonic movement from the brush may help disrupt this biofilm structure, making it easier to detach from enamel surfaces during brushing.
The brush head uses soft, tapered bristles that are shaped to extend below the gumline and between teeth. These areas are biologically significant because bacteria tend to accumulate along the gingival margin, where oxygen levels are lower, and plaque matures more quickly. The tapered design increases contact in narrow spaces without relying on stiffness, which may help limit irritation while still mechanically disturbing bacterial buildup before it hardens into calculus.
The makers also highlight that the toothbrush includes Whitening, Clean, Massage, Sensitive, and Freshen personalized models for different vibration patterns and intensity.
The Curve Sonic Toothbrush may help improve access to hard-to-reach areas, particularly back molars that are more prone to cavities due to deeper grooves and limited cleaning angles. The brush uses a motor paired with super soft, tapered bristles to support surface polishing. Stains on teeth are typically external and bind to the enamel pellicle that forms naturally after brushing. Gentle, repeated motion from soft bristles can help loosen these stain-binding compounds without stripping enamel.
According to the official website, the Curve Sonic Toothbrush includes Whitening and Sensitivity modes, controlled through a single button. The brush also offers up to a 75-day battery life, along with a compact body, travel mode, and sanitary travel cap.
The Nova Sonic Toothbrush focuses on controlled vibration and bristle contact with tooth surfaces. Its whitening performance is driven by sonic motion to create repeated contact between the bristles, toothpaste, and enamel.
The brush operates through a single-click system that activates continuous vibration at 18,000 VPM. This level of motion increases fluid movement around the teeth, allowing toothpaste and saliva to circulate across grooves and surface irregularities. This helps disturb plaque bacteria and stain particles without relying on aggressive scrubbing, which can otherwise contribute to enamel wear over time.
The toothbrush highlights a built-in two-minute timer that provides vibration-based guidance. Plaque biofilm begins reorganizing quickly after brushing, and short brushing sessions often leave bacterial colonies undisturbed in certain areas. A timed routine with this brush may support more even coverage across all tooth surfaces.
According to the official website, the brush handle is made from aluminum, which contributes to structural durability and repeated long-term use. The Nova Sonic Toothbrush is powered by a replaceable AAA Duracell battery, removing the need for charging cables. The brand also highlights that with an IPX7 water-resistance rating, the toothbrush is protected against exposure to moisture, including use in the shower.
The Water Flosser may support interdental cleaning through pressurized water rather than string floss, relying on fluid dynamics instead of mechanical scraping. Its function centers on directing a controlled water stream between teeth and along the gumline, areas where plaque and food debris commonly accumulate. Water pressure helps remove plaque and trapped particles before they contribute to cavities, gum inflammation, or odor-causing bacterial activity.
Water pressure also plays a role in gum stimulation. Gentle pulsation against gum tissue can increase local blood flow by temporarily expanding capillaries within the gingiva. Improved circulation supports nutrient delivery and waste removal at the tissue level, which may contribute to maintaining gum strength when used as part of a routine hygiene practice.
As per the official website, the flosser features a 360° rotating tip that allows directional control during use, improving access to the back teeth and gumline margins. The water-resistant design allows use in the shower, supporting consistent daily habits without exposing internal components to moisture damage.
The Teeth Whitening Breath Strips could support stain reduction, enamel support, and breath control. As the strip dissolves, the ingredients disperse across the teeth and tongue, allowing short-term contact with enamel and bacteria responsible for odor formation.
According to the makers, these strips use hydrogen peroxide as a whitening agent that acts through oxidation. Many surface stains from coffee, tea, and food pigments are made of large, dark-colored organic molecules that become embedded in the enamel pellicle. Hydrogen peroxide breaks these molecules into smaller, less pigmented fragments by releasing reactive oxygen species. This process can visually lighten tooth surfaces by reducing stain concentration rather than altering the internal structure of enamel.
The formula also combines hydroxyapatite, which can bind to microscopic surface irregularities and areas of early mineral loss. This supports remineralization by supplying calcium and phosphate ions that integrate with the enamel surface.
Teeth Whitening Breath Strips also have zinc acetate, which binds to sulfur molecules, neutralizing their odor, and also interferes with bacterial metabolic activity. This could help reduce both existing odor compounds and the bacteria responsible for producing them.
Burst states that its advocacy network includes more than 40,000 dentists, dental hygienists, and oral health professionals. Public figures shared by the brand show gradual expansion, growing from approximately 25,000 professionals to over 35,000. More recent brand materials reference participation exceeding 41,000+ members.
According to the company, this professional network plays an active role in product development. Dental practitioners are reported to provide input on sonic toothbrushes, floss, whitening tools, and related accessories. Burst indicates that this feedback helps inform design adjustments and feature updates based on clinical usage rather than consumer preferences alone.
The brand also highlights specific professionals to demonstrate direct involvement within the program. Examples featured on its website include Emma Morris, RDH; Desiree Fritz, RDH; and Melissa Freeze, RDH. These individuals are presented as contributors to professional education initiatives, product-related discussions, and broader community engagement.
Burst positions this advocacy-driven approach as a way to add clinical credibility and real-world validation. A visible network of dental professionals may add to trust in a category where expert input often shapes purchasing decisions. The company also suggests that ongoing practitioner feedback supports continuous product refinement.
Burst Oral Care reports rapid market adoption since its launch in 2017. The brand entered the market as a direct-to-consumer subscription company focused on sonic toothbrushes, which allowed it to reach early users without relying on traditional retail distribution.
Over time, the company states that it expanded beyond its original DTC model. Its products are now available through major retailers, dental offices, online marketplaces, and the brand’s own website. This broader availability reflects exposure across both consumer and professional channels.
Burst positions its shift from a single-channel model to multi-channel distribution as a sign of growing market acceptance. Access across retail shelves and dental settings may increase brand visibility, while an expanded product lineup supports more consistent, everyday use rather than isolated purchases.
Alongside distribution growth, Burst expanded from a single toothbrush offering into a wider oral care range that includes floss, whitening strips, toothpaste, and accessories. This progression suggests ongoing demand and repeat use rather than short-term trial behavior. It can make the brand’s products easier to replace or repurchase, while a broader lineup allows you to maintain a more consistent oral care routine within one ecosystem.
Burst highlights a limited range of oral care essentials such as sonic electric toothbrushes, replacement brush heads, and toothpaste. Its ecosystem remains limited to these core categories. The brand does not offer app-connected toothbrushes or AI-based brushing guidance. It also lacks advanced devices designed for condition-specific care or smart diagnostic support. This product range may feel restrictive if you prefer data-driven feedback or a more connected oral care experience. If you are looking for personalized insights, progress tracking, or technology-assisted routines, you may find the ecosystem less comprehensive.
Oral-B operates under Procter & Gamble and positions itself as a large-scale oral care brand. On the other hand, Burst sells primarily through its website and subscription system, while also offering retail availability through select physical stores like CVS, listed in its store locator.
Oral-B’s product range centers on Oral-B iO Series, including models like iO4 and iO5, which are promoted for advanced cleaning and plaque removal. Burst’s toothbrush range has Pro 2.0 Sonic Toothbrush, Curve Sonic Toothbrush, and Nova Sonic Toothbrush, which focus on everyday sonic cleaning rather than advanced technology.
The brand Oral-B highlights its magnetic iO drive system as a core feature of its electric brushes. Meanwhile, the Burst claims that its toothbrushes use standard sonic vibration and do not include magnetic drive systems.
As per their official website, Oral-B promotes smart brushing through the Oral-B App, offering AI Recognition, 3D tracking, and coverage across 16 mouth zones. Burst does not provide app-based brushing tools and instead focuses on physical products and refill timing.
Oral-B uses round, dentist-inspired brush heads and offers replacement heads with Smart Bristles that fade when it is time to replace them. Burst offers Pro Brush Replacement Heads, Curve Replacement Heads, Nova Replacement Heads, and Kids Replacement Heads, typically delivered every 12 weeks through subscription.
Oral-B’s broader product range includes electric toothbrushes, replacement brush heads, water flossers, floss like Oral-B Glide, rinses such as Breath Purify, battery toothbrushes, and manual toothbrush options. Burst does not offer mouth rinses or traditional manual toothbrush lines.
Oral-B’s water flosser lineup includes the Oral-B Water Flosser Advanced, which features Oxyjet technology, water-enriched microbubbles, multiple intensity modes, and three flossing streams. Burst offers a Water Flosser and a Kids Water Flosser, focusing on basic pressure use and subscription-based replacement tips.
Oral-B frequently offers the Oral-B + Crest Gum Care Bundle and the Oral-B + Crest Brilliance Whitening Bundle, combining iO brushes with Crest toothpaste, mouthwash, and whitening strips. Meanwhile, Burst bundles its own products like toothbrushes paired with Expanding Floss, Whitening Strips, or Teeth Whitening Breath Strips.
Oral-B’s kids range features character-based toothbrushes, including designs with Spider-Man and Stitch, aimed at motivating brushing habits. Burst’s kids lineup includes Kids Sonic Toothbrushes, Kids Water Flossers with Dinosaur and Unicorn themes, Kids Flossables, and flavored toothpaste options like Marshmallow Sparkle, Strawberry Superstar, and Bubblegum Bonanza.
Oral-B focuses on a technology-focused approach built around smart electric toothbrush systems, app-based guidance, and dentist-backed claims. Burst offers a wide lifestyle-oriented range that includes sonic brushes, floss, whitening products, probiotics, and accessories, with emphasis on convenience and routine replacement rather than advanced digital tracking.
Fairywill and Burst differ mainly in how they structure their product offerings, pricing approach, and long-term use. As per their official website, Fairywill features an electric toothbrush lineup that focuses on utility and completeness. It offers the Fairywill Essential D7 Electric Toothbrush, the E11 Sonic Electric Toothbrush with multiple brush heads, and a travel case. The brand’s P11 Ultrasonic Electric Toothbrush and the P80 Pressure Sensor Electric Toothbrush are designed to cover daily brushing needs with several accessories included upfront. On the other hand, Burst offers Pro 2.0 Sonic Toothbrush, Curve Sonic Toothbrush, and Nova Sonic Toothbrush, which focus more on design variety, color options, and compatibility with replacement programs rather than bundled components.
Water flosser offerings highlight another difference in product strategy. Fairywill provides several cordless water flossers with larger water tanks, multiple pressure modes, and travel-focused designs, including Portable Water Flosser 5020E, FW 169B Water Flosser, and Cordless Water Flosser L12. These products are positioned as standalone tools with included tips. Burst offers fewer water flosser options, including standard and kids versions, with replacement tips commonly supported through scheduled refills.
In teeth whitening, Fairywill keeps its lineup centered on whitening strips and LED-based kits designed for at-home use. Its range includes sensitive-focused strips, professional-style whitening strips, and rechargeable LED whitening systems. Burst takes a broader approach by offering prefilled trays, non-slip strips, whitening pens, and whitening breath strips, many of which align with recurring use rather than occasional treatments.
The scope of each brand’s product ecosystem also differs. Fairywill stays closely focused on electric toothbrushes, water flossers, whitening products, and replacement heads. Burst expands beyond tools into everyday oral care like toothpaste varieties, floss systems, probiotics, and a wide selection of accessories that support daily routines.
Kids' oral care further reflects this difference. Fairywill offers the Kids 2001 Electric Toothbrush, keeping its kids range limited in scope. Burst provides kids' sonic toothbrushes, kids water flossers, flavored kids' toothpastes, flossables, replacement heads, charging bases, and themed accessories, all integrated into the same ecosystem as its adult products.
When comparing overall price ranges, Fairywill generally operates in a lower and more consistent pricing bracket. Most of its electric toothbrushes fall between $29.99 and $65.99, with bundles like the D7 Electric Toothbrush Set with 10 brush heads and 2 travel cases priced at $63.99 and the Ultimate Clean Bundle at $83.99. Burst shows a wider price spread. Entry-level options like the Nova Sonic Toothbrush start at $15.99, while Pro 2.0 Sonic Toothbrushes reach $119.99. Many Burst products are tied to recurring refill costs, such as $7 replacement heads, $5 floss bobbins, or $17.99 whitening strip packs delivered every few weeks, which can increase long-term spending compared to Fairywill’s one-time purchase model.
Fairywill focuses on practical use and bundled value, with lower upfront costs and fewer recurring expenses. Burst is structured around continuous care, where subscriptions, refills, and a wider product ecosystem support long-term routines.
We evaluated Burst by looking at its brand focus, product offerings, company background, and third-party reviews. The brand mainly offers electric toothbrushes, replacement brush heads, whitening items, floss, water flossers, toothpaste, probiotics, and options for kids. Burst promotes dentist-backed design and routine-based care, with many products connected to recurring replacement programs. It currently holds a C+ BBB rating and is not BBB accredited. Complaints filed over the past years show repeated concerns related to subscription billing, auto-ship enrollment confusion, replacement delays, and limited customer service access.
We also looked at how the brand handles customer concerns. BBB responses show that Burst usually engages with complaints, but some cases involve long response times or extended back-and-forth communication. This indicates an effort to resolve issues, though not always in a fast or simple way.
We also reviewed feedback from Tenereteam, where the brand has a 5.0 rating, but it is based on 15+ reviews. While the rating is positive, the small number of reviews limits its weight relative to broader complaint data.
Our evaluation indicates that the brand has strong visibility and a modern approach to oral care, but its review history suggests inconsistent performance, especially in subscriptions and support access.
To evaluate Burst, we reviewed customer feedback shared on Trustpilot and focused on common user experiences. On Trustpilot, the brand has received a 2.0 rating based on 20+ reviews. Many users highlighted issues with subscriptions and billing, claiming they were signed up for refill plans without clearly agreeing to them. Some users said they were charged even after canceling, while others reported difficulty removing saved payment information.
Several users also pointed out problems with customer support. Many users said they could not reach a live support team and did not receive replies to emails or warranty requests. Some long-time customers shared that their issues remained unresolved even after multiple follow-ups. A few users said this lack of response caused more frustration than the product issue itself.
When it comes to product use, feedback was mixed. Many users said the toothbrush or water flosser worked well at first. However, several users claimed the devices stopped working within a year, arrived broken, or showed quality issues like flashing lights or peeling surfaces. This feedback suggests that while some users were satisfied with product performance early on, many others focused on billing problems, support delays, and a lack of clear communication.
Burst focuses on core oral hygiene needs, including brushing, flossing, and surface-level whitening. This setup allows you to follow a single system for daily care, aligning with basic oral hygiene guidance that emphasizes regular plaque removal and habit consistency.
However, since the system does not include usage tracking or adaptive controls, results rely mainly on the brushing technique and regular use. The brand’s lineup remains intentionally limited, which can support routine stability but reduces flexibility.
When considering the brand and its offerings, it is essential to take some precautions. Whitening products that contain hydrogen peroxide may lead to temporary tooth sensitivity when used frequently. The electric toothbrush does not regulate brushing pressure, which places more responsibility on you to avoid excessive force that could affect gum comfort over time.
Burst reflects a maintenance-focused oral care model centered on simple routines. While the brand follows standard hygiene practices, its limitations become more apparent if you expect guided care, personalization, or technology-based monitoring.
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