Ancient Nutrition claims to support fitness goals, such as gut health, daily nutrition needs, protein intake, and active lifestyle support. The product lineup includes collagen-based powders and capsules, protein powders, probiotics, greens powders, vitamins, and herbal blends. The brand also states that its products are formulated without artificial colors, flavors, or unnecessary fillers.
In this review, we explore the brand’s formulation approaches, range of offerings, quality standards employed, associated advantages, and potential brand limitations. Customer experience elements like reviews, guarantees, and support will also be covered.
Ancient Nutrition positions itself around pairing ancient nutrition traditions with modern nutrition science, with a strong emphasis on collagen and protein formats. The brand’s offerings are organized by functional goals and daily routines, including Collagen, Protein, Gut Health, SuperGreens, Vitamins and Herbals, and Active Nutrition.
The brand’s key offerings are tied to collagen-based products, particularly the Multi Collagen Protein line offered in multiple flavors and serving sizes, along with related formulas such as Multi Collagen Advanced Lean.
Beyond collagen, the catalog expands into offerings like Bone Broth Protein, Whey Protein + Fat Loss Blend, SBO Probiotics Ultimate, Women's Vitality, Organic SuperGreens, and Multi Collagen Brain Boost. The brand also offers targeted products such as lion’s mane, as well as women’s-focused vitality and multivitamin offerings.
Quality positioning is communicated through both formulation and sustainability-related standards. As per its official website, the brand’s environmental positioning is tied closely to the R.A.N.C.H. Project (Regenerative Agriculture, Nutrition, and Climate Health).
The brand highlights Certified B Corporation status, CarbonNeutral® certification via Climate Impact Partners, and Regenerative Organic Certification®, framing these credentials as core differentiators. Additional emphasis is placed on animal welfare standards, soil health practices, and social fairness principles. Ecological Outcome Verification™ and Savory Hub affiliation are referenced as monitoring and educational mechanisms.
Multi Collagen Protein may support muscle growth andthe structural integrity of the hair, skin, nails, and joints. As per its official website, the formulation provides 10 types of collagen from four sources. It is available in unflavored, vanilla, strawberry lemonade, chocolate, cucumber lime, and cold brew flavors.
At the core, the formulation provides hydrolyzed collagen peptides and collagen-associated proteins. These collagen peptides are typically rich in glycine, proline, and hydroxyproline, which could support collagen fibril formation and extracellular matrix maintenance. Such effects may promote joint movement and strength alongside skin elasticity.
The makers included vitamin C in the formula, which may support collagen synthesis pathways by functioning as an enzymatic cofactor involved in collagen stabilization reactions. It also contributes antioxidant activity that may help lower oxidative stress signaling relevant to skin appearance.
Bacillus coagulans is included as a soil-based organism (SBO) probiotic at 2 billion CFU. The probiotic strain could support digestive function and gut flora balance. It may also support bowel regularity and minimize concerns like bloating.
As per the makers, the SBO Probiotics Ultimate supports digestion and maintains gut microbiome balance. The product is described as a shelf-stable formula that does not require refrigeration and uses soil-based organisms (SBOs) alongside a supporting blend of fermented botanicals.
The formulation features a mix of probiotics, prebiotics, and postbiotics. Probiotics help reduce the count of harmful gut microorganisms, thereby supporting barrier integrity and interacting with immune signaling pathways within the intestinal mucosa. Saccharomyces boulardii is included as a probiotic yeast, which may support intestinal microbial stability and resilience during digestive stress.
Bacillus strains (Bacillus coagulans, Bacillus subtilis, Bacillus clausii) are also added in the SBO probiotics formula. These strains are naturally resilient and better able to tolerate stomach acid and environmental exposure due to spore-forming characteristics, which may improve survival through the gastrointestinal tract.
Multi Collagen Advanced Lean is formulated to support weight management and metabolic health goals. It contains ten types of collagen from real food sources, including collagen sources from grass-fed organs and bone broth.
The formulation has a collagen complex with a fat loss blend and a probiotic strain. It features hydrolyzed collagen peptides and collagen-containing concentrates, which provide amino acids commonly used for maintaining connective tissue structure and extracellular matrix turnover.
Multi Collagen Advanced Lean includes bovine MCHA (microcrystalline hydroxyapatite), which contains calcium and phosphorus alongside other bone-strengthening components. These compounds may help offer mineral support for bone and connective tissue integrity.
The Fat Loss blend pairs ingredients like moringa leaf extract, curry leaf extract, cordyceps mycelium, turmeric rhizome extract, ginger root, and black pepper fruit.
Polyphenol-rich botanicals such as moringa, curry leaf, and turmeric are commonly associated with antioxidant activity and modulation of inflammation-related signaling, which may support metabolism. Cordyceps mushrooms may support cellular energy pathways and exercise performance. Meanwhile, ginger is commonly linked to digestive comfort and gastrointestinal motility.
Whey Protein + Fat Loss Blend is a flavored whey-based protein powder, which may support lean muscle maintenance, suppress cravings, and boost metabolism. As per its official website, the powder offers 23g of protein per scoop and uses a Protein Blend that pairs grass-fed whey protein concentrate with organic regenerative A2/A2 nonfat milk protein concentrate. The formulation comes in a Cinnamon Vanilla flavor.
At the core of the formulation, whey protein may help stimulate muscle protein synthesis (MPS) through mTOR signaling. Rapid digestion and amino acid delivery from whey may support post-exercise muscle repair and maintenance of lean mass.
Whey Protein + Fat Loss Blend also combines ashwagandha root extract and Ceylon cinnamon. Ashwagandha works through stress-response modulation, which may help lower cortisol (stress hormone) levels and minimize frequent hunger cravings. Ceylon cinnamon is typically associated with metabolic support through effects on glucose handling, including moderating post-meal glycemic response when used alongside dietary changes.
Organic SuperGreens contains vegetables, fruits, herbs, mushrooms, and probiotics. As per the official website, it provides 25+ superfoods and includes real grass juices, such as organic alfalfa grass juice and oat grass juice. The formulation is available in Mint, Greens, and Watermelon flavors.
It contains the Greens, Veggie and Fruit Blend with plant-derived polyphenols, carotenoids, and chlorophyll-containing ingredients. For instance, spirulina and chlorella (micro-algae) are typically used for concentrated pigment and phytonutrient content, which could help lower oxidative stress and reduce inflammation. Greens like broccoli, spinach, and kale are included to provide glucosinolate-related compounds and micronutrients, which may support normal metabolic and liver-associated enzyme activity.
Organic SuperGreens includes a Digestive Health Blend combining fiber sources and digestive enzymes with probiotic organisms. It features organic flaxseed, apple fiber, and chia seeds, which contribute soluble and insoluble fiber that support stool bulk and bowel regularity.
The blend further includes a multi-enzyme complex (including cellulase, amylase, xylanase, lipase, phytase, pectinase, protease, and lactase). These digestive enzymes may support macronutrient breakdown and reduce digestive burden.
The Organic SuperGreens formula also includes a Fermented Botanical and Mushroom Blend with adaptogenic herbs and functional mushrooms, including ashwagandha root, organic reishi mushroom, and cordyceps mushroom. Milk thistle seed is also included and is commonly associated with liver-related antioxidant support.
Hair Growth + Collagen is formulated to support hair thickness, fullness, and reduced hair breakage, with added benefits around supporting skin and nail appearance. The formulation contains structural proteins, collagen peptides, and micronutrients involved in keratinization and follicle biology.
Solubilized keratin is included as a core ingredient, which serves as the primary structural protein of your hair, nails, and the outer layers of skin. Keratin may support hair tensile strength and minimize breakage by reinforcing the structural integrity of the hair shaft.
Hair Growth + Collagen also includes a set of B vitamins and trace minerals, which may support normal hair and skin physiology. For instance, biotin could support keratin infrastructure through roles in carboxylase enzymes involved in fatty acid metabolism, which may affect skin barrier lipids and follicle function. Niacin and pantothenic acid may support cellular energy metabolism, which could help support the rapid growth of follicle matrix cells.
The manufacturers added Saw palmetto berry extract to the formula. Saw palmetto offers hair support through modulation of androgen-related pathways in scalp follicles, particularly in helping lower DHT levels, which are typically associated with hair fall.
Bone Broth Protein may support muscle repair, joint health, and gut function. As per its official website, one scoop (approx. 25.2 g) serving provides 20g of protein alongside 2g of carbohydrates. It comes in multiple flavor options, including chocolate, vanilla, pure, turmeric, salted caramel, and pumpkin spice.
The powder contains chicken and beef bone broth protein concentrates, which provide amino acids needed for protein synthesis, including essential amino acids that support muscle repair and general protein turnover. Collagen type II is structurally associated with cartilage and tendon support, while types I and III are commonly associated with skin and connective tissue matrix support.
For use, the makers suggest mixing one scoop (25.2g) with 12 ounces of water or a preferred hot or cold recipe. Suggested use includes adding the powder to smoothies or mixing it into foods such as pancakes, oatmeal, or baked goods.
Women’s Vitality is intended for hormonal, energy, reproductive, digestive, immune, liver, and bone support. The formula is described as combining 13 organs and glands with additional herbs, nutrients, and probiotics, using bovine and ovine organ ingredients.
The formulation includes organ and gland powders, such as bovine and ovine liver, kidney, heart, thyroid, pancreas, ovary, and placenta. Such a composition offers nutrient-dense ingredients that provide fat-soluble vitamins, minerals, amino acids, and fatty acids, which may complement common nutritional gaps in your diet.
Women’s Vitality further includes a mix of essential nutrients, such as vitamin D3, K2, B12, iron, and iodine. Vitamin D3 contributes to calcium metabolism and immune signaling, while vitamin K2 is associated with calcium metabolism and bone-related protein activation. Iodine is included to stimulate thyroid hormone production, which could support metabolism and reproductive health.
Ancient Nutrition’s brand advantage reflects a heritage-based product development framework influenced by its founders, Jordan Rubin and Josh Axe, both of whom have prior experience building reputable nutrition brands. Rather than centering product strategy on emerging supplement trends, the brand references pre-modern and ancestral nutrition systems drawn from multiple historical contexts. This positioning is implemented through specific formulation choices, such as Multi Protein powders that combine five protein sources in a single serving, Organic SuperGreens, and fermented vitamins modeled after historical food processing methods.
The heritage-led identity may give you access to formulations structured around ingredient diversity and long-term use considerations, rather than isolated or trend-specific inputs. Multi-source protein formulations may reduce dependence on a single protein type, while fermented and whole-food products may align more closely with traditional dietary patterns.
Such an approach may allow you to consolidate multiple nutritional inputs into fewer products, simplifying your routine. The emphasis on formats compatible with contemporary lifestyles supports regular use without requiring significant changes to daily habits.
Ancient Nutrition’s product ecosystem is diverse, covering collagen products, bone broth–based offerings, probiotics, functional supplements, protein, gut health products, and vitamins and minerals. Such a diverse range may allow the brand to address varied nutrition and fitness needs within a single system.
The brand claims to apply consistent standards linked to traditional nutrition concepts, fermentation practices, and regenerative sourcing principles. This framework claims to maintain a clear brand identity even as the portfolio covers diverse use cases. Bundles and guided quizzes claim to help connect different categories and simplify decision-making. The multi-category ecosystem may support long-term engagement.
Ancient Nutrition has built strong visibility through its retail distribution network. The brand’s offerings appear in major national stores, which places it in front of everyday shoppers. Its offerings are sold at Walmart, both in physical health aisles and online. The brand is also available through CVS Pharmacy, offering options for in-store pickup and delivery. These channels support convenience and frequent exposure. The brand’s products also have placement at Sprouts Farmers Market. Online access through Amazon and major retailer websites extends reach beyond physical stores.
Ancient Nutrition relies mainly on internal quality controls and founder-led sourcing standards. The brand states that products are made in GMP-compliant facilities and tested for contaminants such as heavy metals. It provides Certificates of Analysis for some products, including Multi Collagen Protein, to confirm label accuracy and ingredient content.
Third-party laboratories handle parts of this testing, but the focus stays on safety and compliance. The brand does not prominently share peer-reviewed clinical trials on its finished products. External certifications it references, such as B Corp, relate to company practices and social impact rather than product-level clinical results.
As a result, evidence for product benefits comes largely from ingredient research, internal testing, and customer feedback. Without published studies on branded formulations or independent efficacy audits, it can be harder to compare Ancient Nutrition with brands that support their products through extensive clinical research and transparent third-party validation.
When comparing Vital Proteins and Ancient Nutrition, both brands function within the nutrition space with an emphasis on daily routine building and functional benefits. However, the brands have some nuances in terms of their core positioning, breadth of products, manufacturing standards, and practices around sustainability.
Founded in 2013 by Kurt Seidensticker, Vital Proteins positions its identity around collagen peptides. The brand’s messaging and educational content describe collagen as a vital protein connected to strength, flexibility, and movement, while also clarifying that collagen is not a complete protein source. Meanwhile, Ancient Nutrition positions itself around pairing ancient dietary practices with modern nutrition science, emphasizing fermentation, ancient herb combining techniques, and clinically backed ingredients.
In terms of product range, there are some differences between the brands. Vital Proteins keeps its product ecosystem tied to collagen-based formats designed for mixability and daily repeat use. Some featured offerings include options such as Collagen Peptides Advanced, Chocolate Collagen Peptides, Vanilla Collagen Peptides, and Marine Collagen (stick packs). Other products include Vanilla Collagen Creamer, Original Collagen Creamer, Active Complex with FORTIGEL® & AquaLOX®, and bundles such as Daily Foundational Support and Bone and Joint Support. Ancient Nutrition presents a more layered collagen and protein ecosystem, led by Multi Collagen Protein lineup, which expands into Multi Collagen Capsules and Multi Collagen Advanced Lean. The brand also offers other products such as Bone Broth Protein, Whey Protein + Fat Loss Blend, SBO Probiotics Ultimate, Organic SuperGreens, and daily formats such as Organic Turmeric and Vitamin D3 + K2. It also includes women-focused products such as Women’s Vitality and Ancient Multivitamin Women’s 40+.
Vital Proteins emphasizes clean labeling standards and dietary compatibility, including Whole30 Approved, paleo-friendly positioning, certified kosher status, and the use of no artificial sweeteners. Manufacturing and packaging messaging highlights NSF and SQF Certified manufacturing aligned with Global Food Safety Initiative standards, along with BPA and BPS-free packaging. Sustainability is framed through responsible sourcing, deforestation avoidance, alongside upcycling animal byproducts such as skins and hides as a waste reduction approach. Ancient Nutrition builds sustainability identity through broader certification and regenerative agriculture initiatives, highlighting Certified B Corporation status, CarbonNeutral positioning through Climate Impact Partners, and regenerative programs such as the R.A.N.C.H. Project. Packaging efforts are described through PCR content, switching from PET to HDPE, BioBottles, and lighter packaging designed for recycling compatibility.
When it comes to comparing Garden of Life and Ancient Nutrition, both brands operate in the nutrition segment, emphasizing clean label positioning, routine-based usage, and broad category coverage beyond one single format. The key differences lie in how each brand defines its identity and aspects around the range of offerings, quality standards, and accessibility.
Certifications and sustainability positioning are major credibility signals for both brands. Garden of Life highlights certifications like USDA Organic, Non-GMO Project Verified, and Certified B Corp, along with Upcycled Certified, NSF Gluten-Free Certification, and NSF Certified for Sport, across many of its product lines. The brand also highlights environmental credibility through Green-e Energy Certified and LEED Gold Certified references, along with recyclable packaging, PCR bottle use, and FSC Forests For All Forever messaging. Meanwhile, Ancient Nutrition highlights a Certified B Corporation status, CarbonNeutral positioning, Regenerative Organic Certification, and Ecological Outcome Verification monitoring.
Garden of Life presents an extensive product range of over 250 offerings across probiotics, enzymes, minerals, multivitamins, herbals, gummies, and protein powders. Some signature offerings include the Dr. Formulated Probiotics Once Daily Women’s Shelf-Stable and Dr. Formulated Probiotics Once Daily Men’s Shelf-Stable. The brand also offers products like Herbals Liposomal Berberine Capsules, Herbals Stress Relief Gummies, Vitamin Code Kids Multi Plus Iron Gummies, and Vitamin Code D3 Plus K2 Gummies. A Vitamin Quiz supports category-based matching, while subscription options may reflect routine purchase behavior across a wide range of everyday needs. Ancient Nutrition also carries multiple categories, but its catalog appears more structured around areas like collagen, active nutrition, protein, vitamins and herbals, gut health, and supergreens. Some featured offerings in the brand’s catalog include options like the Multi Collagen Advanced Lean, Multi Collagen Brain Boost Capsules, Whey Protein + Fat Loss Blend, Bone Broth Protein, SBO Probiotics Ultimate, Organic SuperGreens, and Vitamin D3 + K2. This comparison indicates a difference in portfolio strategy between Garden of Life and Ancient Nutrition. Garden of Life maintains a broader product catalog that emphasizes category coverage and versatility, while Ancient Nutrition operates with a narrower range oriented toward more specialized formulations and the use of regenerative-sourced ingredients.
To evaluate Ancient Nutrition, we reviewed the publicly visible Trustpilot feedback to understand how real users perceived product performance, service reliability, and their purchase experience.
On Trustpilot, the brand carries a 3.3 out of 5 score based on a limited number of publicly visible reviews. Many users appreciated the effectiveness of the brand’s formulations, especially highlighting product lines such as Lean, Collagen, and Super Greens.
However, the critical reviews are intense and largely tied to consumer trust, billing, and customer service-related issues. A few users described facing unauthorized charges and disputes around refunds after cancellation. Subscription friction was a recurring theme, including complaints that the brand kept charging and shipping after the user lost login access, plus frustration with delayed or missing password reset emails. A few users also expressed product-related dissatisfaction and adverse reactions, including claims that a product tasted unpleasant, didn’t dissolve well, and felt ineffective.
Based on these Trustpilot reviews, the user sentiment comes with strong product advocates but also high reputational sensitivity around subscription handling, billing, and customer support follow-through.
In assessing Ancient Nutrition’s reputation, our focus was on how the brand presents itself across independent review forums, including in areas like ratings, complaint themes, and signals around operational reliability and customer support.
On TenereTeam, the brand holds a 4.2 out of 5 score based on 2300+ ratings and 8+ reviews shared across the platform. Many users appreciated the brand’s product breadth and positioning, including collagen, protein, probiotics, and herbals. However, a few users expressed concerns around shipping delays and processing slowdowns, customer service responsiveness, and inconsistent product quality concerns, such as discrepancies in product weight and scoop sizes. Beyond TenereTeam, the brand maintains a minimal presence across other authentic review forums such as Better Business Bureau and ThingTesting.
Ancient Nutrition positions itself around pairing ancestral nutrition traditions with modern formulation design, with collagen and protein formats forming the core of its brand identity. The brand also maintains a widespread distribution, with its offerings available across platforms like CVS, Walmart, and Amazon.
While the brand mentions GMP-compliant production and contaminant testing alongside Certificates of Analysis for some products, these claims rely largely on ingredient research and internal testing rather than peer-reviewed clinical trials conducted on finished products.
It is important to consider personal tolerance with the brand’s products, such as collagen powders, greens blends, and probiotics. Depending on baseline gut health and frequency of use, the brand’s offerings may trigger adverse effects like bloating, digestive discomfort, or stomach discomfort. Factors like your budget and comfort with proprietary blends should also be considered before exploring the brand.
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