Mira is a San Francisco-based femtech brand that claims to improve the way people manage their hormonal function. The brand uses AI-powered Mira Analyzer, an at-home diagnostic device that provides lab-grade hormone tracking.
Mira focuses on making complex hormonal data accessible, helping you monitor key fertility hormones, including LH, E3G, PdG, and FSH, to better understand their ovulation patterns, fertility windows, and hormonal balance. However, does Mira provide valuable insights about conception, irregular cycles, menopause, or conditions like PCOS?
In this review, we will explore the product offerings by Mira, along with its advantages, disadvantages, pros, and cons. We will also compare Mira with similar brands to help you make an informed decision.
Mira specializes in at-home hormone monitoring, empowering people, especially women, to take control of their fertility and hormones with clinical-grade precision.
Using advanced immunochromatography with fluorescence detection (a method commonly used in labs), Mira's handheld Analyzer works alongside smart test wands to track key reproductive hormones such as LH, E3G, PdG, and FSH.
The device syncs with the Mira app, where AI algorithms analyze results and provide personalized insights into hormonal patterns, ovulation, and fertility windows.
Mira offers a range of products, including fertility monitoring kits, hormone lab tests, supplements, and virtual consultations. These are designed to support your diverse goals, from conception and hormone balance to managing PCOS and navigating perimenopause.
The Mira Fertility Max Starter Kit is an at-home fertility monitoring system that uses advanced biochemical and technological methods to track your hormonal fluctuations with lab-grade precision, giving you detailed insights into reproductive health and increasing the chances of conception. This system quantitatively measures three critical urinary hormones involved in the menstrual cycle like luteinizing hormone (LH), estrone-3-glucuronide (E3G), and pregnanediol-3-glucuronide (PdG). LH is a glycoprotein hormone that surges approximately 24-36 hours before ovulation, triggering the release of a mature egg from the ovary. E3G is a primary metabolite of estradiol, an estrogen hormone that rises during the follicular phase and peaks just before ovulation, indicating follicular development and endometrial preparation. PdG is a stable metabolite of progesterone, which is secreted after ovulation by the corpus luteum, and its presence in urine confirms that ovulation has occurred and the luteal phase is underway.
The Mira device employs fluorescent immunoassay technology, where antibodies tagged with fluorescent markers bind specifically to these hormones in urine samples, allowing highly sensitive and specific detection. This method produces quantitative results, meaning you receive exact hormone concentration levels rather than qualitative (positive/negative) results. The data collected is processed by an AI-driven algorithm trained on over 15 million hormone data points, which interprets patterns and predicts your fertile window with high accuracy, typically identifying a six-day fertile period critical for conception.
The system connects to the Mira smartphone app, visualizing hormone trends and providing personalized fertility insights based on your unique hormonal profile. This detailed hormone tracking could be particularly useful for women with irregular menstrual cycles or polycystic ovary syndrome, where hormone patterns are often atypical and harder to interpret with conventional ovulation tests. The starter kit includes the hormone analyzer, Max Wands (single-use test strips embedded with antibodies for LH, E3G, and PdG), a urine collection cup, a charging cable, and a carrying case for convenience.
The Get Pregnant Bundle by Mira is an advanced fertility tracking system designed to provide precise, hormone-based insights to support conception efforts. This bundle features Mira Hormone Monitor, an FDA-listed device that quantitatively measures four critical fertility hormones in urine as Luteinizing Hormone, Estrone-3-glucuronide, Pregnanediol Glucuronide, and Follicle-Stimulating Hormone.
The Get Pregnant Bundle allows for a more nuanced understanding of your hormonal fluctuations by providing numeric lab-grade hormone levels rather than qualitative results.
The bundle also includes 20 single-use Mira Max Fertility Wands designed for hormone testing, ensuring accurate and consistent hormone detection throughout the menstrual cycle. Alongside this, you receive a 45-minute consultation with a hormone health practitioner who interprets hormone data and creates a personalized fertility optimization plan, integrating endocrinological principles and reproductive physiology. The reusable silicone urine cup in this bundle adds convenience and hygiene to the testing process.
The Mira Consultation + Wands Bundle provides precise, lab-grade quantitative measurements of three reproductive hormones using single-use immunoassay test wands. Mira enables you to verify ovulation non-invasively and in real-time by measuring PdG. The hormonal data are interpreted through Mira's digital platform, which uses algorithms to generate personalized fertility predictions and cycle insights. The bundle also includes a 45-minute consultation with a hormone health practitioner who interprets the hormone profiles in the context of individual symptoms and reproductive goals, offering clinical insights and personalized recommendations. This integration of precise hormone quantification with expert guidance enhances cycle awareness, particularly for people with irregular cycles or hormonal conditions like PCOS, where traditional ovulation kits may be less reliable.
The Mira Hormone Health Clinic for Fertility is a comprehensive, virtual fertility support program that integrates hormone-tracking technology with expert coaching to help people and couples optimize their reproductive health. Fertility is a complex physiological process regulated by a finely tuned interplay of hormones, such as luteinizing hormone, follicle-stimulating hormone (FSH), estradiol, and progesterone.
Disruptions or imbalances in these hormones can impair ovulation, endometrial receptivity, and overall fertility potential. Mira Hormone Health Clinic addresses these complexities by providing personalized guidance based on hormone data and personal fitness factors. The clinic's service is particularly valuable for people facing fertility challenges related to conditions such as polycystic ovary syndrome, anovulatory cycles, diminished ovarian reserve, or age-related hormonal decline, especially in people over 40.
Participants can select either a one-time 45-minute consultation or a more comprehensive 90-day plan with three consultations and ongoing support. During these sessions, certified Hormone Health Coaches analyze your health history, fertility goals, and hormone assay results obtained via the Mira Hormone Monitor. This device quantitatively measures urinary metabolites of key hormones, which offer precise, cycle-specific insights.
Based on these detailed hormonal profiles and your clinical background, your coach will develop a personalized plan that may include scientifically supported lifestyle modifications such as optimizing nutritional intake (e.g., sufficient vitamin D, folate, and antioxidants), stress reduction techniques to lower cortisol, which can negatively impact the hypothalamic-pituitary-ovarian axis and supplementation targeted to correct specific deficiencies or hormonal imbalances.
The Mira Max + Ovum Wands Bundle is an advanced at-home hormone monitoring system that provides precise, laboratory-grade measurements of fertility hormones, enabling detailed insight into your reproductive health. The bundle includes 20 Mira Max Fertility Wands that quantitatively measure three critical urinary metabolites. The bundle includes 20 Mira Ovum Wands to measure Follicle-Stimulating Hormone (FSH), a hormone secreted by the anterior pituitary that regulates follicular growth and maturation and provides insight into ovarian reserve and reproductive aging, particularly useful for assessing fertility potential and menopause onset. As per the official website, the Mira Max + Ovum Wands Bundle is available for $119, with the Mira Analyzer sold separately.
Mira features Max Test Wands, which are single-use diagnostic tools designed for quantitative measurement of key fertility hormones through urine analysis, intended for use with the Mira Analyzer device. These wands simultaneously detect and measure three hormone metabolites. Mira Fertility Max Wands provides a comprehensive hormonal profile that allows for accurate prediction and confirmation of ovulation by concurrently analyzing these metabolites.
The Mira Basal Body Thermometer measures your basal body temperature (BBT) with an accuracy of up to 0.01°C (or 0.018°F), which is critical for detecting the subtle thermogenic changes associated with ovulation.
Basal body temperature reflects your resting metabolic rate immediately after waking, influenced by hormonal fluctuations in the menstrual cycle, primarily progesterone. After the ovulation, progesterone secretion by the corpus luteum causes a slight but sustained rise in BBT, typically between 0.3°C to 0.5°C (0.5°F to 1.0°F), which lasts until the onset of menstruation. Accurately capturing these small temperature shifts requires a sensitive and reliable thermometer like Mira's.
The device's Bluetooth connectivity allows for seamless syncing with the Mira App, which uses algorithms to analyze BBT patterns and predict the fertile window by identifying the temperature shift that signals ovulation. The app also integrates additional fertility biomarkers, such as cervical mucus quality and cycle symptoms, enhancing predictive accuracy.
Consistent measurement timing, immediately upon waking and before any physical activity, is essential to avoid confounding variables like changes in heart rate, body position, or environmental temperature that can skew readings. Factors such as illness, alcohol intake, disrupted sleep, or thyroid dysfunction can also alter basal temperature and should be considered when interpreting data.
Mira's offerings let you track four key fertility hormones such as LH (Luteinizing Hormone), E3G (Estrogen), PdG (a progesterone marker), and FSH. These hormones provide a complete picture of your menstrual cycle, ovulation, and luteal phase. Most fertility trackers only measure LH, which limits accuracy. Mira's broader hormone panel helps detect your fertile window more precisely. This is especially useful if you're tracking changes throughout your cycle for conception or health reasons. The detailed hormone data is accessible through the companion app.
Mira claims that its technology offers lab-grade hormone analysis with 99% accuracy. This means the readings you get at home closely match those you'd receive in a professional fertility clinic. The test wands collect urine samples, and the analyzer reads hormone levels in real time. Such precision helps you make informed decisions about ovulation timing. Whether you're TTC (trying to conceive) or monitoring for hormonal balance, Mira gives confidence in its results.
Mira also provides an app designed for clarity and ease of use. It converts your hormone readings into easy-to-understand charts and timelines. Instead of guessing based on lines on a stick, you see actual hormone values and trends. The interface provides cycle predictions, fertile window alerts, and symptom tracking. This approach empowers you to see how your body works, all from your phone.
Unlike standard ovulation tests, Mira claims that its offerings adjust to your unique hormone levels, even if your cycle is irregular. This is especially beneficial for women with conditions like PCOS, where hormone patterns fluctuate. Traditional LH-only tests often fail for such users, giving false negatives or positives. Mira's multi-hormone tracking can detect subtle shifts to predict ovulation accurately. This helps you stay on top of your fertility even when your cycle isn't predictable.
Mira's fertility tracker requires a substantial financial investment, both at the outset and throughout continued use. The device itself is priced between $199 and $274, depending on the selected bundle. Each starter kit includes a limited supply of single-use test wands, typically around ten, which are necessary for monitoring hormone levels. These wands are quickly consumed, especially by individuals with irregular cycles or those who need to test frequently to capture subtle hormonal shifts. As a result, users often find themselves purchasing additional wands on a regular basis, with prices ranging from $40 to $89.99 per pack, depending on the type and quantity.
A major factor contributing to Mira's high ongoing cost is its dependence on disposable wands, which not only must be replaced frequently but also come with expiration dates. Once expired, the wands become unusable, leading to potential waste and further increasing the cost of long-term use. The lack of reusable components or lower-cost alternatives means that users committed to extended fertility tracking may face a significant and recurring financial burden.
The Mira app is not always intuitive, and you may face technical glitches like fingerprint login errors or random shifts in ovulation predictions. These bugs can make it difficult to rely on the app for accurate fertility tracking. Navigation issues and changes in key features without clear updates add to the confusion. The poor functioning of Mira's app could compromise the overall usefulness of the device.
Mira and Inito are both advanced at-home fertility tracking systems designed to help people monitor their hormone levels and optimize their chances of conception. However, they differ significantly in their technology, accuracy, compatibility, and pricing, making each suitable for different types of users and needs.
Inito utilizes lateral flow assay technology, similar to traditional test strips, paired with a compact camera-based optical reader that clips onto an iPhone. The system scans color intensity from the test strips and converts it into quantitative hormone levels through its app. While Inito claims 99% accuracy, the underlying mechanism is less sensitive to subtle hormonal variations compared to Mira's fluorescence-based detection.
In contrast, Mira uses a proprietary fluorescent immunoassay combined with artificial intelligence to detect hormone levels with 99% lab-grade accuracy. This technology is similar to what clinical laboratories use, allowing Mira to measure real-time numerical hormone values with a high degree of precision. The system is designed with a built-in fluorescent detector and relies on sophisticated AI algorithms trained on over 16 million hormone tests and 1.2 million menstrual cycles. This enables Mira to provide deep personalization for users, particularly those with irregular cycles, PCOS, or approaching menopause.
When it comes to usability, both brands offer a three-step testing process, but there are notable differences in execution. Mira requires users to dip a wand into urine for 10–20 seconds, insert it into the handheld Mira Analyzer, and wait approximately 21 minutes for results, which are then synced with the app. Inito, on the other hand, involves dipping a strip into urine for 15 seconds, inserting it into the Inito device clipped onto an iPhone, and receiving results in about 10 minutes. While Inito is faster and more portable, it currently only supports iOS (iPhone 7 and above), making it inaccessible to Android users. Mira is compatible with both iOS and Android platforms, increasing its accessibility.
Inito seems to be more affordable upfront. Its base kit is frequently discounted to around $99 with promotions, making it attractive for people seeking reliable hormone tracking without a significant investment. Inito's refill strips are also reasonably priced, around $49 per 15-strip pack. Mira, however, comes at a premium, with kits ranging from $229 for the basic version to $259 for the advanced Clarity Kit, which includes all four hormones. Refill wands cost around $60–80 per box. While the price may be higher, Mira offers a higher level of accuracy, AI-powered personalization, and broader hormonal insights, which can justify the cost for users with complex fertility or health tracking needs.
Mira and Oova are both innovative femtech brands that focus on providing women with accurate, lab-quality hormone tracking to support fertility and reproductive health. Still, they approach this goal with some distinct differences.
Oova focuses on delivering personalized, quantitative hormone tracking through FDA-registered disposable urine test strips that you can scan with a smartphone app. The brand's strength lies in its AI-powered app, which analyzes hormone trends over time to provide tailored insights into fertility windows, ovulation confirmation, and hormonal imbalances. Unlike Mira, Oova offers a membership model that includes regular hormone kits, expert access, and a supportive community. Oova extends its offerings to help women navigate hormonal changes during perimenopause, broadening its focus beyond fertility alone.
On the other hand, Mira offers a comprehensive ecosystem centered around their Mira Hormone Monitor, which measures key hormones such as LH, E3G, PdG, and FSH using a dedicated analyzer device and hormone-specific test wands. Their product range includes different starter kits tailored to varying levels of hormone tracking detail alongside supplemental products like prenatal vitamins, PCOS-targeted supplements, and fertility teas. This makes Mira not only a hormone-tracking tool but also a holistic fertility support system with educational resources and personalized health consultations.
While both brands measure similar key hormones like LH, E3G, and PdG, Mira includes FSH measurement in most of its kits, offering a more detailed hormone profile. Mira relies on a dedicated hardware device for analysis. In contrast, Oova uses the smartphone camera and AI for hormone detection and interpretation, making it potentially more convenient for people who prefer a fully app-based experience.
Mira also supplements its hormone tracking with physical products like supplements and teas, whereas Oova emphasizes digital support through personalized insights, healthcare provider integration, and membership benefits.
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To evaluate Mira, we looked at its brand age, background, and reputation through verified customer reviews. Mira is a relatively new brand in the femtech space, founded in the late 2010s with a focus on at-home fertility tracking. Its technology combines lab-grade hormone analysis with app-based insights, appealing to those who want a deeper understanding of their fertility and hormone health.
We also considered customer ratings, especially from Trustpilot, where Mira holds a 3.8 out of 5 rating based on over 100+ reviews. This suggests a mix of experiences. Some users praise the product's accuracy and innovation, while others mention issues like software glitches or slow customer service. These kinds of challenges are not uncommon for early-stage health tech companies.
To evaluate Mira, we analyzed a wide range of customer reviews from Trustpilot, focusing on both product performance and customer service experiences. The majority of users shared overwhelmingly positive experiences, praising Mira for its accurate hormone tracking, easy-to-use interface, and supportive app.
Many customers, including those dealing with conditions like PCOS or transitioning off birth control, reported success in either better understanding their cycle or conceiving, some within their very first month of use. Medical professionals also noted its value, especially in cases where daily hormone tracking offers more insight than a single blood test.
Customer support stood out as a strong point for many users. Numerous reviews highlighted quick response times, professional communication, and generous support policies, such as replacing faulty devices or expired wands without hassle. Several customers described being assisted within hours, even when experiencing hardware issues or user confusion.
However, not all feedback was positive. A few users expressed frustration with Mira's return policy, particularly the 15% restocking fee and lack of a direct phone line for support. Some also noted AI limitations, especially for those with highly irregular cycles, and described customer service responses as automated or slow when handling returns. These isolated negative experiences contrast with the generally positive sentiment but highlight areas where Mira could improve, particularly in streamlining returns and offering more accessible human support.
When evaluating Mira, we closely examined their return, refund, and warranty policies to understand how customer-centric the brand is. Mira's approach to returns appears more protective of the company than supportive of the buyer. For U.S. returns, requesting a return label triggers a $9 shipping fee and a 15% restocking fee. Even if you handle the return shipping yourself, a $9 processing fee still applies. These charges stack up quickly, making it costly to send items back, especially if the product is on the lower end of the price spectrum.
The return window is also quite limited. You must contact Mira within 20 days of delivery to be eligible for a return, which is shorter than the 30-day standard many brands offer. Cancellations are even more restrictive, requiring you to act within just two hours of placing an order, an impractically short time for most people.
Mira also requires that all returned items be unopened, unused, and sealed. While that's understandable for health-related products, it doesn't leave room for dissatisfaction after trying the product. Also, customers are expected to submit photo or video proof of the item's condition before receiving return approval, adding an extra layer of friction.
That said, Mira does make exceptions for damaged or defective products, which are not subject to return fees. Their one-year warranty is also a strong point, offering repairs or replacements for manufacturing defects. However, this doesn't fully offset the overall sense that Mira's policies are designed to limit returns rather than make them easy or fair.
Mira's return process places the burden on the customer through fees, strict time limits, and procedural steps. While their warranty is solid, the broader policy framework doesn't reflect a particularly flexible or customer-first approach.
Mira combines advanced hormone tracking with AI-driven analysis to provide detailed, lab-grade insights into your reproductive health. It claims to offer a more comprehensive picture of your cycle compared to standard ovulation tests by measuring key hormones. This approach could be helpful for people with irregular cycles or hormonal conditions like PCOS.
The brand's technology aims to deliver precise and personalized information through an app designed to simplify complex hormone data. However, the cost of ongoing test wands and occasional app usability issues may limit accessibility and user experience for some.
It is important to remember that hormone levels can vary due to many factors, so results should be interpreted carefully. Mira can be a useful tool for fertility tracking, but consulting the doctor is advisable when making significant decisions based on this data.
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