Prime Prometics is a beauty brand that develops makeup, lash care, and skin-supporting products. It aims to address common concerns such as thinning lashes, sparse brows, and increased sensitivity with makeup.
The brand claims to help you enhance your natural features without relying on heavy or irritating formulas. Its product range includes lash-growth serums, volumizing mascaras, brow-defining tools, eyeliners, complexion products, and other day-to-day essentials.
In this review, we will explore Prime’s full range of offerings, its key advantages, potential limitations, and what real customers are saying to help you decide whether the brand is the right fit for your beauty routine.
As per the official website, Prime Prometics offers makeup, skincare, and haircare products designed to support the needs of mature skin, lashes, brows, and hair. Its catalog covers three major categories. Its makeup range is the most extensive, featuring options like PrimeLash Mascara, PrimeEyes Glide Eyeliner, PrimeEyes Eye Brightener, PrimeSkin CC+ Cream, and the Color Changing Foundation.
For brows and lashes, Prime Prometics offers targeted options including the PrimeBrow Pencil, PrimeBrow Tinted Gel, PrimeBrow Growth Serum, PrimeLash Growth Serum, and PrimeLash Volumizer.
The brand focuses on hydration and repair with its skincare products that include options like the PrimeSkin Beauty Water, PrimeEyes Hydrate eye cream, and PrimeSkin Magic Repair Serum featuring hydrating actives and gentle formulations.
According to the official website, Prime Prometics’ haircare line includes sulfate-free products such as PrimeHair Lush N’ Thick shampoo and PrimeHair Luster conditioner aimed at improving softness, volume, and scalp comfort. The brand claims that all its products are dermatologist-approved, hypoallergenic, vegan, cruelty-free, and paraben-free.
As per the official website, PrimeSkin CC+ Cream may help even out age spots, reduce visible redness, and blur pores while maintaining a weightless finish suited for mature skin.
The CC+ Cream features Bioferment Serum and an Avocado oil complex. Bioferments may support the skin’s microbiome by providing postbiotic compounds that help maintain barrier function. It could also help reduce dryness, sensitivity, and environmental reactivity.
The Avocado Oil Complex in PrimeSkin CC+ Cream is rich in oleic acid, phytosterols, and fat-soluble vitamins, which can help strengthen the skin’s lipid matrix. The formula may also help neutralize oxidative stress that can contribute to dullness and weakened elasticity over time.
PrimeLash Mascara may help address thinning or hard-to-grip lashes with a wand shaped to catch even the shortest, finest strands. Its buildable texture lifts lashes from the base, adding visible length and separation without forcing them into stiffness or dryness.
The mascara contains glycerin that binds to water molecules and draws moisture into the lash fiber. It could help keep the lash shaft flexible, reducing the likelihood of breakage during daily blinking, makeup application, or removal.
PrimeLash Mascara also has stearic acid, which helps create a thin, flexible coating that improves smoothness and helps the mascara adhere without flaking. It might help reduce friction between individual lashes and the wand, making the application gentler.
PrimeSkin Beauty Water is a makeup remover that lifts product from the skin without leaving a greasy film or triggering redness. Its lightweight texture may support the sensitivity of mature skin while promoting barrier function and maintaining a comfortable, dewy finish after cleansing.
The formula includes caprylic acid, which helps counter oxidative stress that gradually weakens the barrier with age. Its lipid structure allows it to integrate into the outermost layers of the epidermis, contributing to a smoother texture and improved resilience.
Propylene glycol in PrimeSkin Beauty Water may help your mature epidermis stay plump and reduce the tightness that often follows cleansing. It also has mannitol, which supports hydration by binding to water molecules and slowing surface evaporation. Its ability to maintain moisture helps the skin feel supple and refreshed after makeup removal.
The formula also features rhamnose essence, which can help stimulate fibroblast activity that supports collagen organization. It may help maintain firmness and elasticity by supporting the structure beneath the surface rather than simply coating the skin.
PrimeEyes Hydrate may help address dryness, puffiness, fine lines, and persistent dark circles common around the eyes. It could help restore comfort while supporting firmness and smoothness around the eyes, where the skin naturally thins and loses elasticity faster.
As per the official website, this formula includes a multi-peptide blend, which targets firmness and visible wrinkles by interacting with the skin’s communication pathways. It also has hyaluronic acid, which could help give your skin a smoother, more elastic surface by reducing the appearance of fine lines caused by dehydration.
PrimeEyes Hydrate also contains witch hazel, which can help calm redness, reduce surface inflammation, and support a more even skin appearance. Arginine in this formula may help improve microcirculation and may assist in visibly reducing puffiness caused by fluid buildup. Arginine also contributes to the skin’s natural moisturizing factors (NMFs), helping maintain softness and elasticity.
The makers also added saffron in PrimeEyes Hydrate, which can help defend the delicate under-eye against oxidative stress that can cause darkening, dullness, and accelerated aging in thin skin.
PrimeHair Luster may help reduce shedding, soften coarse strands, and minimize frizz without weighing the hair down. The formula features squalene and shea butter, both of which help repair and reinforce the hair shaft.
Squalene is known as a naturally occurring lipid, and its molecular structure allows it to fill in microscopic gaps along damaged fibers. It may help reduce roughness and improve flexibility, making strands less prone to snapping under tension. On the other hand, shea butter could help support the cuticle’s protective barrier, limiting moisture loss while keeping the finish non-greasy.
PrimeHair Luster also includes nanoparticles of olive fruit extract, designed to penetrate beneath the overlapping cuticle layers. It might help smooth raised edges and coat the inner surface of the cuticle. This reduces the jagged texture that leads to frizz, dullness, and split ends.
PrimeHair Lush N’ Thick might support thinning, fragile hair by targeting common age-related concerns such as reduced follicle activity, weakened keratin structures, and increased daily breakage.
The shampoo includes pine cone, hop plant, and japonica extracts, which interact with the scalp’s microcirculation and cell-signaling pathways. Pine and hop extracts contain polyphenols and phytoestrogen-like molecules that may help prolong the anagen phase of the hair cycle when applied topically. Japonica extract in this formula could help calm oxidative stress around the follicle that might support healthier follicular activity in aging scalps.
As per the official website, PrimeHair Lush N’ Thick also combines magnesium, which may support energy metabolism within follicular cells and create a healthy scalp environment. Cedarwood oil in this formula can help maintain a cleaner, calmer scalp environment.
The makers also added biotin in PrimeHair Lush N’ Thick, which might support the hair growth process at the follicular level by helping enzymes involved in keratin production function properly.
The Mega Glam Bundle combines PrimeEyes Brightener, PrimeLash Mascara, and PrimeEyes Glide to create a complete routine for lifting, defining, and brightening mature eyes. As per the makers, each product in this bundle may support comfort, smooth application, and long-lasting wear.
As per the official website, PrimeEyes Eye Brightener in the Mega Glam Bundle offers soft illumination to counter dark circles and dullness in the orbital area. Its lightweight pigments are formulated to reflect light without settling into fine lines. The bundle also features PrimeLash Mascara, which focuses on lifting and lengthening thinning lashes while conditioning them through daily wear. On the other hand, PrimeEyes Glide Eyeliner in Mega Glam Bundle provides smooth, controlled definition with a texture formulated to reduce tugging on delicate eyelid skin.
The PrimeLash Bundle features PrimeLash Growth Serum with the lifting and lengthening effects of PrimeLash Mascara that may support both immediate definition and longer-term lash resilience. The makers state that this duo is designed for thinning or sparse lashes that need both structural support and daily nourishment.
PrimeLash Mascara in this bundle uses a conditioning base of glycerin, stearic acid, and glyceryl monostearate to help thin lashes stay flexible instead of brittle. Meanwhile, the PrimeLash Growth Serum is formulated to support lash health at the root. It relies on peptides, botanical extracts, antioxidants, and humectants to nourish the follicle environment.
According to the official website, PrimeLash Bundle helps improve the appearance and durability of natural lashes while still offering the instant enhancement needed for daily wear.
Prime Prometics offers a broad portfolio of beauty and self-care products designed primarily for mature skin, with an emphasis on pro-age makeup and skincare.
The product range includes complexion products like PrimeSkin CC+ Cream, lash-enhancing options such as PrimeLash Mascara, skin preparation options like PrimeSkin Beauty Water, and eye care formulations including PrimeEyes Hydrate. Its Hair care range in the lineup includes PrimeHair Luster and PrimeHair Lush N Thick.
The brand also offers multi-product sets like the Mega Glam Bundle and PrimeLash Bundle, which provide a convenient way for you to address multiple aspects of your beauty routines with coordinated products. The catalog covers makeup, hair care, skin care, and lash care, enabling you to fulfill various beauty needs from a single brand.
Prime Prometics aims to be a single source for multiple beauty steps, focusing on products developed to meet the skin, eye, and hair care needs, including various options for sensitive skin.
Prime Prometics highlights concerns that are commonly experienced, especially as you age, such as lash thinning, dry or sensitive skin, texture changes, and reduced definition around the eyes. Instead of promoting unrealistic beauty standards, the brand frames its products as tools that make beauty routines easier.
This value system appears clearly in how Prime Prometics creates its products. Its options like PrimeLash Mascara and PrimeSkin CC+ Cream are designed to support reliable performance without irritation or complex application. Its Mega Glam Bundle and PrimeLash Bundle are packaged to simplify routines and reduce decision-making if you want straightforward beauty options. If you prefer products that prioritize comfort and practicality, this approach may align with how you manage your routine.
Prime Prometics treats aging as a normal progression and builds its products and messaging around the functional changes that often come with time, rather than viewing those changes as shortcomings. This age-focused identity is reflected in how Prime Prometics designs its portfolio. Its products, such as PrimeLash Mascara, PrimeSkin CC+ Cream, PrimeSkin Beauty Water, PrimeEyes Hydrate, PrimeHair Luster, and PrimeHair Lush N Thick, are created from the standpoint that mature features have unique performance needs. Rather than pushing trends designed for younger skin and lashes, the brand makes formulas and application formats that support the realities of aging lashes, texture changes, and moisture needs. The focus on age inclusivity comes through in both the formulas and the visuals, giving you a clearer sense of what the products are meant to address without overstating their impact.
Prime Prometics states that all its products, including PrimeLash Mascara and PrimeBrow Enhancer, are 100% cruelty-free and that they never test on animals at any stage of product development. However, Prime Prometics does not currently hold official cruelty-free certification from Leaping Bunny or PETA. There are no certification badges or independent audits publicly available to verify the cruelty-free claim. If you prioritize third-party cruelty-free certifications, this absence may create some uncertainty. Nonetheless, the brand clearly declares cruelty-free status as part of its values, leaving the decision to trust the brand’s claims up to you.
Grande Cosmetics focuses on performance-based beauty options supported by clinical testing, professional oversight, and GMP-certified formulation standards. Its catalog is built around targeted enhancement products such as GrandeLASH-MD Lash Enhancing Serum, GrandeBROW Brow Enhancing Serum, GrandeLASH-Sensitive, GrandeMASCARA, and GrandeDRAMA Mascara. The brand keeps its range concentrated, prioritizing treatment-focused formulas rather than full-face makeup. Grande Cosmetics sits in a mid-premium bracket, with lash serums priced between $68 and $125 and mascaras around $25, paired with guidance on safe and effective use.
On the other hand, Prime Prometics takes a wider approach, and its lineup covers makeup, skincare, and haircare, offering a complete routine designed for mature lashes, brows, and skin. The brand’s offerings include PrimeLash Mascara, PrimeLash Growth Serum, PrimeBrow Pencil, PrimeEyes Glide Eyeliner, Color Changing Foundation, PrimeWand Pigment, and PrimeSkin Magic Repair Serum. It claims that the textures, pigments, and ingredient blends of its formulation are personalized to mature needs, emphasizing comfort, hydration, and ease of application.
The brands also differ in formulation philosophy. Grande Cosmetics uses high-performance peptides and clinically assessed actives like Isopropyl Cloprostenate to support lash and brow density. Meanwhile, Prime Prometics centers its formulations on gentle, hydrating, and often natural ingredients like olive extracts meant to work well on mature skin without feeling heavy or irritating.
Grande Cosmetics focuses on clinically driven lash and brow enhancement with a treatment-focused product line, while Prime Prometics offers a broader collection that combines makeup, skincare, and haircare.
Chella and Prime Prometics differ in their core approach, audience focus, and formulation style, even though both offer products for brows, eyes, and complexion.
As per its official website, Chella offers a vegan beauty range, centered on everyday essentials such as the Marvelous Medium Brown Eyebrow Pencil, Eyebrow Cream, Good Drama Mascara, Highlighter Pencil, and tools like the Heated Eyelash Curler.
The brand emphasizes inclusive shade offerings as its brow line includes nine colors and supports users with color-matching guides to ensure accuracy. Its formulation philosophy is built around EWG-rated ingredients, including vitamin C, vitamin E, jojoba seed oil, shea butter, argan oil, cucumber extract, and aloe vera.
Chella also enforces a 1,000-ingredient restricted list that exceeds major clean-beauty standards, and it highlights ethical sourcing, vegan and cruelty-free production, and transparency as key pillars.
Prime Prometics, meanwhile, focuses specifically on supporting mature-skin needs such as thinning, dryness, dullness, and creasing. The brand’s product line includes options such as the PrimeLash Mascara, PrimeEyes Glide Eyeliner, PrimeEyes Eye Brightener, PrimeSkin CC+ Cream, Color Changing Foundation, PrimeBrow Pencil, and PrimeLash Growth Serum.
Prime Prometics also offers skincare and haircare options like PrimeSkin Magic Repair Serum, PrimeEyes Hydrate, PrimeHair Lush N’ Thick, and PrimeHair Luster, creating a broader ecosystem beyond makeup.
The brand frequently promotes bundles and discounts, such as the Bestseller Bundle or Complete Makeover Bundle, supported by a 30-day money-back guarantee.
Chella focuses on ingredient integrity, shade inclusivity, and ethical standards within a curated product lineup, while Prime Prometics emphasizes targeted options, visible performance, and a more extensive selection designed specifically for mature users.
Prime Prometics offers brow fillers, lash-enhancing mascaras, and color-adaptive complexion products designed for easy, everyday use. However, it provides limited information about its operational background beyond noting that it was founded by CEO Kaspars Eglitis and that its products are made in the USA.
The brand currently holds an F rating, with several complaints in the past years, indicating ongoing customer dissatisfaction. Many of these complaints involve missing items, incomplete orders, or products that customers wanted to return under the brand’s satisfaction guarantee.
Several customers also reported that communication stopped once they asked for a refund, and others noted issues with the brand’s email support and the absence of a working customer service phone number.
These findings indicate that while Prime Prometics offers products that appeal to people looking for simple options for brows, lashes, and everyday coverage, its BBB record and limited company transparency raise concerns about reliability and customer support.
To evaluate Prime Prometics, we reviewed its Trustpilot rating from 2025, where the brand has received a 4.2 rating based on more than 2,000 reviews.
While the brand receives praise for certain products, such as its mascaras, eyeliners, and eye brightening formulas, the recent reviews indicate mixed feedback on product satisfaction and the overall customer experience.
Many users report issues such as orders not arriving, tracking numbers showing no movement, or packages missing key items. Delivery delays of several weeks were common in the feedback, and many customers described paying for products that never reached them.
Multiple users highlighted concerns regarding unanswered emails, automated responses that don’t address the problem, and slow communication that makes refunds or replacements difficult to obtain. Several customers also mention that the return process, despite being advertised as a 30-day guarantee, is hard to navigate due to the lack of direct support.
Product quality also appears mixed. While some users find the formulas favorable, others report clumpy mascaras, broken or overly soft pencils, strong-smelling blush sticks, and eye products that don’t perform as advertised. Customers additionally point out issues with unclear promotions, unexpected added costs at checkout, and shipping fees that feel disproportionate to the order size.
Based on these reviews, Prime Prometics seems to offer reliable products, but the operational concerns, particularly unreliable shipping, slow communication, and inconsistent refund support, raise meaningful caution.
Prime Prometics focuses on simplifying daily beauty routines through formulas centered on hydration, barrier support, and ease of application. Its range may help maintain moisture balance, soften dryness, and improve definition without adding unnecessary steps.
However, the brand has a few limitations that may influence your experience. It does not hold third-party cruelty-free certifications, which may matter if independent verification is part of your decision-making.
Taking a few precautions may help you determine whether the brand’s products fit comfortably into your routine. Make sure to perform patch-testing as it offers insight into whether you have sensitivities to botanicals, polymers, or moisturizing agents. It is also critical to check the ingredient list when you already use formulations with active ingredients that increase reactivity. People who prefer fragrance-free or minimal-ingredient products may want to check for added scents. Introducing the brand’s offerings into your routine gradually may help you observe how your skin, hair, or lashes respond over time.
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