Monat is a beauty and wellness brand that offers a broad range of haircare, skincare, and supplement-based options. Its lineup includes shampoos, conditioners, scalp treatments, styling essentials, anti-aging skincare formulas, and wellness products designed to support your routine.
The brand aims to address concerns such as thinning, breakage, dryness, scalp discomfort, fine lines, uneven tone, and dullness. It claims that its products may help strengthen strands, reduce breakage, protect from environmental damage, and improve shine over time.
In this review, we will take a closer look at Monat’s product range, the advantages linked to its formulations, and its system-based approach. We will also explore the limitations that may influence your experience, and what consumer feedback indicates about the brand.
As per the official website, Monat combines biotechnology with naturally derived ingredients across its collections. Its formulations combine lab-developed actives such as peptides, plant stem cells, ceramides, bio-based polymers, and fermentation-derived ingredients, with an emphasis on vegan, cruelty-free, and clean-formulation standards.
The brand features a haircare range that offers more than 76+ products that include shampoos, conditioners, masks, leave-ins, treatments, and styling options. These are organized by specific concerns such as thinning, breakage, frizz, dryness, scalp balance, curls, color care, and volume.
Monat also develops complete routine systems such as the IR Clinical™ System for thinning hair, the Bond IQ™ System for strengthening, the Curl Perfection™ system for textured hair, and hydration or anti-frizz systems suited to different hair types.
The brand also includes a skincare lineup of cleansers, serums, moisturizers, and targeted treatments designed to support hydration, barrier function, and visible skin refinement. The makeup range maintains a light, natural-finish approach, while the wellness section features supplements such as the IR™ Hair Supplement, collagen blends, and daily nutrition support.
The makers state that Monat uses proprietary complexes, including Rejuveniqe S™, Capixyl™, Procataline™, and Crodasorb™ throughout its formulations, each chosen to support areas such as shine, strength, scalp comfort, and environmental protection.
Rejuveniqe is a multipurpose oil that you can use on hair, the face, or the body, depending on the needed conditioning or hydration. The base of this oil includes Abyssinian oil, meadowfoam oil, and carrot seed oil, along with other botanical oils that contribute to its lightweight texture and spreadability.
The makers state that Abyssinian oil in this formula is rich in erucic acid, which may make the hair feel smoother and appear less frizzy.
Rejuveniqe has meadowfoam oil, which contains long-chain fatty acids (such as eicosenoic and docosenoic acids). They act as emollients and help slow moisture evaporation from the skin and scalp, offering hydration without a heavy or occlusive feel.
The formula also combines carrot seed oil, which may support skin suppleness by helping neutralize free radicals generated by UV exposure and pollution. It could also support the skin’s natural repair processes that maintain tone and flexibility over time.
Rejuvabeads serum helps in coating weak ends with lightweight oils and conditioning agents. It could soften the hair surface, reduce roughness, and support moisture retention.
As per the official website, Rejuvabeads could help reduce friction along the cuticle and make split ends less noticeable after application. The formula combines camellia oil, which contains a high concentration of oleic acid that can penetrate partially into the hair’s outer layers. This helps increase slip on dry or tangled ends, allowing the cuticle scales to lie flatter.
Rejuvabeads also combines tomato seed oil, which provides linoleic acid and phytosterols that might support flexibility in the hair fiber. It might help replenish lipid content around the cuticle, while strengthening the hair surface by forming a breathable film that slows moisture escape.
The makers also added chia seed oil in this formula, which is rich in omega-3 fatty acids, primarily alpha-linolenic acid. It can reduce roughness, enhance light reflection for added shine, and help counter dryness by slowing moisture loss.
As per the official website, Renew Shampoo is formulated to cleanse medium to thick, dry hair while supporting moisture retention and softness. The formula may help cleanse your hair without feeling stripped, making it suitable for strands that need more hydration and slip.
The addition of APIXYL® in Renew Shampoo might help enhance softness and manageability by coating the hair surface with film-forming agents. These agents reduce friction between cuticle layers during washing, which can lower mechanical stress on the hair shaft.
The makers also added pea extract to this product, which provides plant-derived proteins and amino acids such as lysine, arginine, and glutamic acid. They may improve the appearance of brittle or dehydrated strands.
Renew Shampoo also has vitamin E, which acts as a lipid-soluble antioxidant that stabilizes the formula and also helps ease oxidative stress on the hair surface caused by heat, UV exposure, and environmental factors.
Volumizing Revive Shampoo is designed for fine to medium hair that needs lift without added weight. The formula focuses on removing excess oil, product buildup, and impurities while maintaining enough moisture to keep strands flexible and less prone to breakage during brushing or combing.
The shampoo includes REJUVENIQE® that may help smooth the outer cuticle layer. It could help reduce friction and make strands appear more polished without weighing them down.
As per the official website, CAPIXYL in this shampoo functions as a conditioning and scalp-supportive component. It contains peptides and botanical extracts that help maintain a more balanced environment at the roots, which may improve the appearance of density over time by supporting a healthier-feeling scalp surface.
Volumizing Revive Shampoo also combines pea extract, which provides plant-derived proteins and amino acids that can form temporary bonds with the hair’s outer layers. They may help strengthen weak spots along the cuticle and improve elasticity.
The addition of a vegan UV protectant in this shampoo helps reduce surface damage caused by routine sun exposure. It also has coconut oil, which provides medium-chain fatty acids called lauric acid that can partially penetrate the hair fiber. This helps improve slip during cleansing and reduces tangling without making the formula feel heavy.
As per the official website, Botanic Bakuchiol Lotion helps improve the look of uneven tone, texture, and early signs of aging. Its bakuchiol content may support a smoother texture and reduce the appearance of fine lines.
Botanic Bakuchiol Lotion also combines plant-derived squalane that might help replenish lipids within the stratum corneum, reducing transepidermal water loss and supporting a soft, well-moisturized feel.
The makers also added padinami in this lotion, which may support better elasticity. It could also help enhance surface tension on the skin, giving it a more lifted and resilient look.
Sacha Inchi oil in Botanic Bakuchiol Lotion provides omega-3 and omega-6 that help strengthen the moisture barrier. These lipids fill gaps between corneocytes (skin cells in the outer layer), helping the skin maintain hydration and reducing reactivity in dry or stressed conditions.
Kangaroo paw flower extract in this formula might help counter oxidative stress from UV exposure and pollution. It can support a more even-looking, brighter complexion over time by reducing the impact of free radicals.
Eye Smooth is formulated to address general concerns around the eye area, such as dark circles and fine lines. The formula includes plant stem cells, which contain metabolites such as phenolic compounds and signaling molecules that help support the skin’s resilience by reinforcing the extracellular environment around skin cells. This may contribute to a smoother, more supple appearance in an area prone to early signs of aging.
Plant-derived squalane in this cream might help maintain barrier integrity and reduce transepidermal water loss. This leads to a softer, more hydrated feel and can help minimize crepey texture.
Eye Smooth also combines caffeine, which offers a temporary tightening and depuffing effect through vasoconstriction. This may help reduce the appearance of swelling and can improve the look of dark circles caused by fluid accumulation.
Monat offers a broad product portfolio across haircare, skincare, and beauty, allowing you to build complete routines within one brand. In haircare, Monat includes products such as Rejuveniqe, a signature oil blend positioned as a multi-use treatment for hair and scalp. It also features Rejuvabeads, which the brand claims help target split-end repair, and shampoos like Renew Shampoo and Volumizing Revive Shampoo, each designed for different hair needs such as moisture, softness, and lightweight volume. This variety supports cleansing, conditioning, treatment, and styling within a single, coordinated system.
In skincare, Monat provides products positioned for anti-aging, hydration, and brightening. The Botanic Bakuchiol Lotion is presented as a plant-based alternative to retinol for smoother skin, while Eye Smooth is formulated for the eye area with a focus on hydration and firmness. These products allow you to build step-by-step skincare routines that include treatment, moisturizing, and targeted care.
Monat also includes beauty products such as the Lip-plumping Gloss, which expands the brand into cosmetic enhancements that complement its hair and skincare lines. This product variety helps the brand position itself as a full-spectrum beauty and personal care brand rather than a single-category company.
Monat claims to be certified by Leaping Bunny, which ensures that no animal testing occurs at any phase of product development or marketing, guaranteeing its cruelty-free status. The brand is committed to formulating products without animal-derived ingredients, maintaining a plant-based formulation philosophy across its haircare, skincare, and beauty lines.
The company highlights using only fragrances and colorants that comply with recognized safety and ethical standards, selecting ingredients from responsible sources to align with clean beauty and vegan principles. The brand transparently discloses its ingredient policies consistent with vegan formulations. Although some ingredients like glycerin or squalane can have mixed sources in the industry, Monat ensures these are derived from plant-based materials to meet vegan standards.
Monat states that its product development process involves contributions from board-certified dermatologists like Dr. Amy S. Ross, who review product concepts, assess ingredient choices, and help guide safety standards before products reach consumers. This dermatology consultation framework is described as an ongoing step, ensuring that dermatology input continues as formulas evolve or new products are introduced.
The brand highlights that its offerings, such as Rejuveniqe, Rejuvabeads, Renew Shampoo, Volumizing Revive Shampoo, Botanic Bakuchiol Lotion, Eye Smooth, and the Lip Plumping Gloss, undergo dermatological testing to evaluate skin tolerance, irritation potential, and compatibility with various skin and scalp types. This clinical testing supports its positioning as offering products designed with professional oversight, particularly if you have sensitivity concerns or are seeking products with structured safety evaluations.
The dermatology framework also influences how Monat communicates product claims, reinforcing its focus on scalp health, anti-aging skin support, and overall skin compatibility across both haircare and skincare lines.
Monat mentions general commitments to responsible formulation and packaging, but the brand does not provide a detailed sustainability report that shows measurable environmental progress. Its key products, such as the Renew Shampoo, Volumizing Revive Shampoo, Rejuvabeads, Eye Smooth, Rejuveniqe Oil, and the Botanic Bakuchiol Lotion, do not include clear information about ingredient sourcing, farming practices, or environmental impact.
The company does not publish data on carbon emissions, water usage, or waste generation tied to the manufacturing of its shampoos, conditioners, and skin care items. Monat also does not share independent sustainability certifications or third-party audits that confirm environmental claims. Packaging for products like the Lip Plumping Gloss, Renew Shampoo, and Volumizing Revive Shampoo does not include verified recyclability information or targets for reducing plastic over time. The brand highlights no published goals for increasing renewable materials or improving circular packaging formats across the catalog.
Monat features a men’s line that includes options such as the Monat for Men 2 in 1 Shampoo and Conditioner, the Groom Styling Clay, the Black Shampoo and Conditioner, and the Monat for Men Aftershave and Beard Oil. These products cover basic cleansing and grooming needs but do not extend into targeted options. There are no men-focused scalp treatment serums, no dedicated thinning hair formulas for men, and no advanced options similar to the brand’s flagship products like Rejuveniqe Oil or the Damage Repair line.
Monat also does not offer men-specific variations of its well-known offerings, such as a men-formulated version of Rejuvabeads, a strengthened formula of Renew Shampoo for male hair concerns, or a men-appropriate Botanic Bakuchiol Lotion for face care.
Meanwhile, the women’s range includes extensive options such as Volumizing Revive Shampoo, Damage Repair Treatment, Curl Defining Cream, Eye Smooth, and Lip Plumping Gloss, none of which have male counterparts. The brand’s men range remains functional but limited, leaving a noticeable gap if you want more targeted options suited to male hair and skin concerns.
Monat products are mainly sold through the brand’s website and through independent market partners, and they are not widely available in large retail stores. Its products, such as the Renew Shampoo, Volumizing Revive Shampoo, Rejuvabeads, Rejuveniqe Oil, Eye Smooth, and the Botanic Bakuchiol Lotion, cannot be found on shelves in major drugstores, beauty retailers, supermarkets, or department stores.
As the brand does not distribute through common retail locations, you cannot browse its products in person or compare them directly with other hair care and skin care brands during routine shopping trips. This limited in-store presence also reduces opportunities for product sampling, hands-on testing, or impulse purchases.
Bumble and Bumble is a salon-origin brand known for performance-focused haircare and styling products. Its collections, such as Hairdresser’s Invisible Oil, Bb.Thickening, Bb.Bond-Building, Bb. Curl and Surf are designed to support needs like volume, hydration, curl definition, and texture.
The brand’s product line includes options like the Hairdresser’s Invisible Oil Heat/UV Protective Primer, Curl Defining Styling Cream, and Seaweed Nourishing Shampoo, which highlights the brand’s emphasis on lightweight, effective styling and conditioning.
As per its official website, Bumble and Bumble blends synthetic and naturally derived ingredients like kernel oil and safflower oil, clearly outlined through its ingredient glossary, and offers a simple retail experience with no membership requirements.
On the other hand, Monat takes a treatment-led approach that covers haircare, skincare, wellness, and makeup. Its systems focus on scalp support, strengthening pathways, and multi-step routines.
The brand features collections such as IR Clinical, Bond IQ, Scalp Comfort, Curl Perfection, Damage Repair, Renew Hydrating, and Revive Volumizing, which target specific concerns, including thinning, frizz, dryness, and damage.
Monat’s product range includes options such as Rejuveniqe Oil Intensive, REJUVABEADS, IR Clinical Thickening Shampoo, and The Champ Conditioning Dry Shampoo, which demonstrate the brand’s reliance on proprietary complexes and botanical blends.
With additions like MONAT THE IR Hair Supplement, Total Greens, and skincare systems such as Be Balanced and Be Gentle, Monat offers broader routine-building options than a standard haircare brand.
In pricing, Bumble and Bumble maintains a consistent premium range, with most products falling around $30–$50 and no long-term commitments. On the other hand, Monat sits at a higher price bracket, especially across its hair and skincare systems, which often range from $150 to $300+. Bumble and Bumble offers performance-driven haircare with a focus on styling results, while Monat emphasizes multi-step systems, scalp health, and broad routine integration.
Living Proof and Monat differ notably in how they approach formulation, product structure, and the overall user experience. As per its official website, Living Proof builds its identity around biotechnology-driven options, using patented systems such as Sili-CLONE HairTech, 3D Fortifying Technology, and the Thickening Molecule to address concerns like frizz, volume, and damage repair.
Other technologies include Light-Enhancing Technology, Volumizing + Texturizing Molecule, Time-Release Styling Technology, Proprietary Smoothing Technology Density, and Boosting Technology. This technology-led approach is used across its products, such as the Perfect Hair Day Dry Shampoo, Triple Bond Complex, Full Shampoo, and frizz Shampoo, all of which are formulated without silicones and remain color-safe and cruelty-free.
The brand’s offering is streamlined and organized through collections like Full, Restore, and Perfect Hair Day, supported by a detailed Haircare Quiz that helps match you to suitable products based on your hair type and concerns.
On the other hand, Monat highlights combining plant-based ingredients with clinically tested complexes to support long-term hair and scalp goals. It claims to use key technologies such as REJUVENIQE oil, Capixyl, Procataline, and Crodasorb, which are designed to strengthen hair, maintain density, and help protect against environmental stress.
The brand also offers an expansive range beyond haircare, including skincare, makeup, and wellness, and structures many of its hair products into multi-step systems like the Scalp Comfort System, Curl Perfection System, and Damage Repair System, guiding you toward routines rather than individual selections.
The brands also differ in how they guide consumers through product discovery. Living Proof emphasizes clarity and simplicity, making it easier for you to identify products through labeled collections and its recommendation quiz.
Monat takes a more system-based approach, encouraging you to adopt full routines suited to concerns such as thinning, hydration, scalp discomfort, or frizz.
Living Proof sits within a mid-to-premium range, with most shampoos and conditioners, including Full Shampoo and Perfect Hair Day Shampoo, priced around $36, while advanced treatments such as Triple Bond Complex reach about $45.
On the other hand, Monat is positioned in a higher premium tier, with shampoos like IR Clinical Thickening Shampoo typically priced between $49–$51, and other options such as Rejuveniqe® Oil Intensive at $105.
Living Proof focuses on performance through patented, lab-developed molecules that influence how hair behaves and responds to humidity, styling, or buildup. Monat places more emphasis on naturally based oils, peptides, ceramides, and botanical blends, paired with third-party safety review standards such as CIR and IFRA.
To evaluate Monat, we reviewed its rating on Trustpilot, where it has a 4.3 rating based on 5000+ reviews from 2025. Many customers reported softer hair, reduced frizz, enhanced curl definition, and improvements in growth or thickness.
Several users also noted that the formulas are concentrated and long-lasting, and several highlighted positive experiences with delivery times and support from individual reps.
However, we also considered the recurring issues mentioned in lower-rated reviews. Some users described experiences with dryness, buildup, scalp irritation, or hair loss, which in certain cases led them to discontinue the products.
Other customers highlighted the concerns about pricing, unexpected recurring shipments, difficulty with returns, and additional charges on international orders.
Our evaluation indicates that while many users report positive outcomes with Monat, results are not consistent across all experiences. The brand’s products can be effective for certain hair concerns, but factors such as premium pricing, the subscription model, and mixed long-term feedback may limit its suitability for some.
Founded in 2014, Monat has expanded into haircare, skincare, and wellness with offerings such as shampoos, conditioners, targeted options, styling products, anti-aging skincare, and dietary supplements.
It currently shows an A+ rating on the BBB, though the company has also received a notable number of complaints over the years. These often reference billing concerns, refund delays, unexpected VIP program charges, and difficulties with cancellations.
This evaluation suggests that the brand presents a clear identity and a defined product approach, but consumer experiences vary. Reviewing product details, understanding membership terms, and noting customer feedback may help you form a more informed view of how well the brand aligns with your needs.
Monat focuses on ingredient-led haircare and skincare formulated to support manageability, shine, hydration balance, and everyday scalp comfort. The brand highlights botanical blends and lipid-rich complexes that may help strengthen your hair’s moisture barrier and maintain more consistent scalp behavior.
However, its pricing falls on the higher side, and results may vary considerably depending on your hair type and routine consistency. The collection has noticeable gaps in areas such as men’s care and more advanced or condition-specific treatments.
The brand highlights minimal information related to sustainability, its independent scientific validation is limited, and the mostly online distribution reduces your ability to test formulas in person.
When considering Monat and its offerings, make sure to perform a patch test if you have sensitivity concerns and introduce products gradually so you can track changes in scalp comfort or hair texture.
Avoid layering multiple fragranced or essential oil–based products at once, and adjust your wash cycle if you notice buildup or heaviness. It’s useful to monitor seasonal changes, as plant-based blends can behave differently in high humidity or dryness. Tracking hair or scalp changes over longer periods, rather than daily, can also give you more realistic expectations from the brand.
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