Lashify is built around a do-it-yourself lash extension system that uses under-lash placement, segmented Gossamer® lashes, and a set of dedicated bonds, sealers, and tools.
The brand positions its method as a way for you to create customizable looks at home. It highlights an extensive lash option that can be mixed or mapped according to your preference. The company also offers adhesive formulas, removers, prep products, wands, and accessories that form a complete routine.
This review will examine the claims the brand makes about what its system is intended to achieve and what you should expect from its product application and maintenance. It will also evaluate how those claims hold up in practice, looking at ease of use, comfort, wear time, removal, and consistency between products. Real user experiences and common concerns will also be considered to provide you with a clear picture of the brand’s strengths, limitations, and reliability.
Lashify is a U.S.-based beauty company that created an at-home lash extension system built around its patented Underlash Technology™, which places lash segments underneath the natural lash line instead of on top.
The brand positions itself as both a beauty label and a technology-driven developer. It claims to hold more than 750+ patents and trademarks worldwide, though exact numbers can shift as filings update across different regions.
The brand was developed by the founder, Sahara Lotti, who is credited with designing the key components, which are the Gossamer® Lashes, the application tools, and the adhesives.
Gossamer Lashes form the core of the brand’s ecosystem and come in a wide range of materials and styles, including Amplify, Bold, Curl, Extreme, Fluffy Lite, Plushy, Plushy Ombre, Starburst, Stardust, Velvet, Velvet X, and various color and length options.
The brand also highlights curated lash sets, such as Soft Volume, Plushy Whispers, Red Wine with Ice, Chocolate Star, Glossy Ganache, Velvet Crush, Cocoa Cloud, and the Doe Eye Gossamer Bundle.
For application, the company offers several adhesives and sealers. The main adhesives include Whisper Light Bond® (including the V4 dual-sided version), Bondage® with Charcoflex®, and Night Bond®. Sealers like Glass help finish the application, while removers such as Melt Away and Release are formulated to dissolve the adhesive without pulling on natural lashes.
Tools are also a part of Lashify’s system. The Fuse Control® Wand is the primary applicator and comes in different versions, including the V2, the smaller Petit Wand, the Cushion Wand, and the Cushion Birdie Wand.
Other tools include the Lashicurl® heated curler, the Precision Lash Comb, the Mini Precision Lash Tool, and various pads, organizers, and storage accessories. These tools control placement, pressure, and bonding during application.
The brand has options for beginners, such as the Control Kit, which usually includes a wand, adhesive, remover, and two Gossamer lash cartridges. You can also buy individual lashes, adhesives, tools, or themed bundles that could be used for specific styles or use cases.
The Gossamer® Lash Collection includes products that are said to be made with 100% Korean PBT silk. These fibers are soft, lightweight, and more durable than common faux-mink materials. PBT is a polyester that becomes flexible when heated and then holds its shape after cooling, which explains why these lashes can keep a stable curl without added weight.
The brand claims that the Gossamer® design includes an undetectable spine meant to sit comfortably under your natural lashes, creating a look that is lighter than mascara and more seamless than typical false lashes.
According to the brand, the system is meant for people who want a lash-extension effect without a professional appointment, whether you use lash extensions often or are trying this method for the first time.
| Gossamer® Lash Collection | Product Options Offered |
| Color Gossamers | Curl & Amplify in Violet, Teal, Royal Kim Blue, Lavender, Silver, Pink, Red; Ombre Violet, Ombre Blue, Ombre Green |
| Core Collection | Amplify Core, Bold Core, Curl Core, Drama Core |
| Plus+ Collection | Amplify Plus+, Bold Plus+, Curl Plus+, Drama Plus+ — Black, Minx, Truffle, Ash |
| Ice Collection | Ice Gossamer® Lash |
| Fluffy® X Lite Collection | Fluffy® X Lite |
| Limited Edition Core | Minx Drama Core |
| Volume Collection | Starburst (Black, Chocolate), Stardust (Black, Chocolate) |
| GripTex™ Collection | Extreme² (Black, Truffle), Velvet (Black, Truffle), Velvet X (Black, Truffle) |
| Plushy Collection | Plushy & Plushy Tame — Black, Truffle, Chocolate |
| Fluffy® Collection | Fluffy® + Fluffy® FX — Black, Truffle, Chocolate, Ombre |
| Extreme Collection | Extreme, Extra Extreme, Extreme Ice |
| Tulip Collection | Tulip, Tulip Thick |
| Gemini Collection | Gemini, Gemini Lite — Black, Minx |
| Baby Collection | Baby Lash™ A6 XX-Short |
As per the official site, the Control Kit has a patented starter system for DIY lash extensions. The Natural Kit contains Black Ice Gossamer® Lashes in options such as 10 mm, 12 mm, and 14 mm lengths. The Volume Kit comes with Plushy Gossamer Lashes in the same lengths, and the Hybrid Kit includes Stardust Gossamer® Lashes in those lengths. These lashes are made from Korean PBT silk, a heat-set polyester fiber that becomes flexible when warmed and holds its shape once cooled, which explains why it maintains a stable curl without feeling rigid.
The makers apply this material to their Gossamer® design with an undetectable spine that is meant to sit beneath your natural lashes instead of above them, which creates a more seamless appearance than false lashes or mascara.
The kit includes the Fuse™ Control Wand, which the brand identifies as the primary tool for placing and fusing the Gossamers under your natural lash line. You also receive the Whisper Light™ Dual-Sided Bond V4, which contains clear and black formulas and serves as the adhesive that holds the extensions in place. The makers also include Water Poof™, a sealer used after application to help finish the look and reduce tackiness.
A pair of Wandoms™ is provided to cover the tips of the Fuse Wand so you can apply the lashes with a cushioned, tack-free grip. The Storage Box is included to keep your Gossamer® lashes organized. You also get a sample of Pre-Cleanse, which is used to prepare your lashes before bonding, along with a sample of Melt Away, which is meant for the gentle removal of the lashes and adhesive when you are ready to take them off.
The brand describes Water Poof™ as a lash sealer that has Trimethylsiloxysilicate, which creates a thin, waterproof barrier to help your DIY extensions stay in place. This barrier locks in the adhesive, reduces tackiness, and supports longer wear when paired with their Bond formulation. They also state that the product protects your lash extensions from water and debris, so your lashes remain stable through daily activity or light exposure to moisture. The product is claimed to be vegan, cruelty-free, and safe for sensitive eyes.
The brand explains that once your lash application is complete, you should wait a minute or two after fusing. Then you apply a thin coat of Water Poof™ along the base of your Gossamer lashes, with the option to apply some on top. The company also claims that the formula works gently with your natural eyelashes and its lash-application system, supporting comfortable wear.
Lashify’s patented system covers the full structure of its under-lash method, including the flat, knotless Gossamer lash design, the flexible Microflex Bond formulas, and the curved Fuse Control Wand, protected by design patents such as USD867664 S1 and USD814107 S1.
The patents also extend to the application technique, placing segmented lashes beneath the natural lash line, and certain accessories that support the method. With more than 750 global patents, the brand maintains strong control over the technology that defines this system.
These patented components are designed to work together, which can help support a smoother application and a more consistent result. The flat, knotless Gossamers are intended to sit discreetly under your natural lashes, creating a finish that many users say looks closer to salon extensions.
The flexible Bonds, like Whisper Light or Bondage with Charcoflex, are formulated to stay cushioned rather than hardening, which may reduce tension on your natural lashes during multi-day wear. The curved Fuse Control Wand is shaped to follow the eye’s natural contour, making it easier to place and fuse segments without sticking. Thus, the brand claims that its system is engineered to offer a more seamless look and comfortable wear.
Lashify’s bonding system provides a strong yet gentle hold for natural lashes. The primary adhesives, Whisper Light and Bondage, use flexible acrylate-based formulas that create a secure grip without hardening into a brittle layer. This flexibility allows the bond to move with natural lashes during blinking, washing, or sleeping, reducing tension and minimizing lash breakage.
These adhesives are free from formaldehyde, latex, and cyanoacrylates, which are common irritants found in traditional lash glues known to cause stiffness and irritation. As the bonds do not fully cure into a rigid shell, natural lashes stay protected during wear and removal. Users can safely dissolve the bond using the brand’s dedicated removers or gentle oil-based products, which help prevent lash loss compared with salon-grade extension glues that require stronger solvents. This balance of strength and gentleness is especially important for Lashify’s under-lash placement method, where the adhesive must securely hold lash segments beneath the lash line for multiple days while allowing safe, gentle removal that does not damage natural lashes. Lashify’s bonding formulas support multi-day wear with adhesion designed to reduce mechanical stress and chemical irritation typically associated with lash extensions.
Lashify is built around a do-it-yourself application system, and the entire product line depends on users applying the lashes themselves at home. The Control Kit includes tools like the Fuse Control Wand, Whisper Light Bond, and Glass Sealer, but customers must learn how to use each step correctly without professional support. The placement method requires users to attach Gossamer lashes under their natural lashes rather than on top, which is different from traditional strips and requires precision.
The brand provides video tutorials and online lessons, but the responsibility of mastering the system falls completely on the user. Customers must map their lashes, control Bond placement, fuse correctly, and position each Gossamer in the right direction. Even the more advanced products, such as Bondage with Charcoflex or the Night Bond sealer, require techniques that must be practiced. Because the system is so focused on home application, people who prefer salon-style services or want a simpler routine may find the process demanding and difficult to maintain.
The DIY approach also means that results vary widely. Users who do not follow every step or who struggle with hand positioning, eye dominance, or lash angles often get uneven lift, poor hold, or lashes that fall off sooner than expected. The system offers flexibility, but the heavy dependence on user skill makes the entire experience less predictable, especially for beginners or customers who want fast, low-effort applications.
Lashify is not widely available in physical retail stores, which limits how you can explore the system before buying. The brand sells most of its products only through its official website. Although the brand does have a boutique on Melrose Place in Los Angeles, these locations offer only limited in-person access compared to major beauty chains.
Core items, such as the Control Kit, full Gossamer ranges in various curls and fibers, and essentials like Bonds, Sealers, and removers, are still primarily online-only. Items such as the Control Kit, Gossamer styles, Bonds, Sealers, and removers are not stocked in major beauty chains like Sephora or Ulta, and they are not found in drugstores.
As you cannot see the products in person, you rely entirely on online descriptions, videos, and photos to choose lash lengths, fibers, and curl levels. This limited retail availability also means you cannot test lash densities, feel the softness of different Gossamers, or compare tools like the Fuse Control Wand against alternatives in store. For a system that depends heavily on correct fit and comfort, the lack of in-person access can make it harder to decide which items to purchase.
FlutterHabit and Lashify operate in the same category, which is DIY under-lash systems. Still, they sit at opposite ends of the market in terms of technical complexity, pricing architecture, product breadth, and brand posture.
FlutterHabit presents itself as an approachable, routine-driven option to salon extensions, relying on pre-segmented lash styles priced consistently at $34.99 and supported by straightforward adhesives and aftercare products.
Its system emphasizes long wear, ease of use, and predictability, which are pre-cut segments applied under the natural lashes, a simple “Made for This®” adhesive in black or clear, and accessories focused on prep, cleaning, and removal.
The offering revolves around a stable core lash assortment (The Original®, Shorties®, The Wink, The Sweetheart®, Weightless No. 1–3, etc.), seasonal edits, and subscription-friendly replenishment.
Lashify, by contrast, positions itself as a patented, technology-led system with a significantly more elaborate product ecosystem. Its Underlash Technology™, Gossamer® lash architecture, and heat-fused Spine® base are designed for customization at a professional level.
The Gossamer variety offers dozens of styles, curls, lengths, fibers, and colorways, ranging from Velvet with GripTex™ and Plushy Ombre Pre-Mapped sets to Russian Doll, High-Class Wing, and multi-tone Royal Ombre.
The brand’s lash bundles, which are priced from roughly $63.75 to $144, are presented as curated lash maps that allow stacking, mixing, and remapping for a wide range of looks. Lashify’s Control Kit, priced at $125, acts as a formal entry point into the system and includes components needed for ongoing application.
Where FlutterHabit keeps supporting products streamlined, Lashify builds an entire technical routine around prep, bonding, fusing, sealing, and removal. Removers such as Melt Away and Release are formulated to dissolve bonds without tugging, while cleansers like Pre-Cleanse are positioned as both lash prep and full-face toners.
Lashify’s bond lineup is considerably more advanced, which includes Whisper Light® V3 and V4 variants, offered in black, clear, or dual-sided versions. It also has Bondage® with Charcoflex® for extra strength, and specialty tools like Frosting™ disposable brushes to distribute adhesives precisely. Retail prices range from $26 to $34 for bonds and $28 for sealers like Water Poof™. The bonds emphasize micro-flexibility, non-curing structures, and a formula free of cyanoacrylates, latex, or formaldehyde, all framed within a narrative of lash safety and ophthalmologist testing. Sealers extend wear longevity, prevent stickiness, and introduce waterproofing, allowing users to calibrate retention to their own needs.
Tools reflect the same engineering-forward stance: the Fuse™ Control Wand with Horizontal Clamp Force™, the Cushion Birdie Wand™, heated Lashicurl™ silicone curlers, precision combs, pad systems, shower visors, and an extensive lineup of swabs, spoolies, brushes, and lash pads. Pricing spans from $4 consumables to $65 wands to $50 LED mirrors. FlutterHabit, in contrast, offers fewer branded tools, keeping its system closer to conventional strip-lash accessories with limited technical demands.
Membership and pricing strategies also highlight the difference. FlutterHabit keeps pricing simple and uniform with minimal promotional activity, relying more on bundles, free shipping at $75+, and re-order incentives through subscriptions. Lashify leans on a multi-tier membership structure with significant discount incentives through the Lash Box subscription (up to 50% off monthly lashes) and Membership X (15% sitewide, 5% cashback, early access to drops).
Distribution and brand presence tell the same story. FlutterHabit is primarily e-commerce direct, with a Stockist-powered locator and an emphasis on wholesale inquiries, though not heavily present in physical retail. Lashify operates boutique spaces at Melrose Place in Los Angeles and Selfridges in London, offering appointments, in-person consultations, and experiential retail, which is an extension of its “professional-grade at home” ethos.
Lashify also integrates virtual try-on, extensive tutorials, founder-led education, long-form blog content, lash tips, and patent details. FlutterHabit offers a simplified, cost-conscious under-lash system built for reliable everyday wear and a low learning curve. Lashify delivers a highly technical platform with a vast product ecosystem, layered memberships, and an aesthetic rooted in professional artistry and customization. FlutterHabit claims to offer accessibility and routine, while Lashify highlights more innovation, modularity, and luxury-level performance.
Lashify and Pro Lash brands compete in the same under-lash, multi-day DIY category, but they come from different philosophies that shape their systems.
Pro Lash is built as a streamlined extension of professional lash practice, while Lashify builds a broad, patented ecosystem aimed at maximum customization. This difference explains how each brand structures its products, pricing, adhesives, tools, and user experience.
Pro Lash maintains a tightly controlled lash variety. It offers Classic, Volume, Shorties, Mega Volume, and Luxe styles, each available in two wear systems, including ProWear™ for up to ten days and SoftWear™ for seven or more.
Lashify takes the opposite approach with a wide Gossamer® category that includes Velvet, Plushy Ombre, Curl Core, Fluffy FX, Russian Doll, High-Class Wing, and many other specialized styles, curls, and fibers. Its lashes are based on the patented Spine® design and Underlash Technology™, supported by more than six hundred global patents. This indicates that Pro Lash focuses on structure and simplicity while Lashify focuses on breadth and variety.
Pro Lash keeps a stable premium price point, with most lash packs set at $70 for three sets. Lashify uses flexible pricing with Member X tiers, subscription programs, and ongoing promotions.
Adhesives offered by these two brands also highlight differences. Pro Lash depends on one core adhesive, which is its Pro Lock™, priced at around $20–$25 and used alongside the ProWear™ and SoftWear™ systems. The application process remains simple and uniform. Lashify offers multiple adhesive formulations, including various Whisper Light® versions, Bondage® with Charcoflex®, and sealers such as Water Poof™. These Lashify formulas are designed to be non-curing and micro-flexible, emphasizing lash-follicle safety and adjustable bonding behavior. Pro Lash focuses on durability and ease of use, while Lashify focuses on flexibility and technical control.
Tools reflect the same differences. Pro Lash offers a minimal set, which includes Pro Tweezers, Lash Lock Tweezers, Mini Scissors, hydrating gel patches, and the Prep & Perfect Kit. Lashify provides a wide technical toolkit that includes the Fuse™ Control Wand with Horizontal Clamp Force™, the Cushion Birdie Wand™, heated Lashicurl™ silicone curlers, precision combs, shower visors, lash pads, and various disposable accessories. Pro Lash sticks to the essentials needed to complete its system, while Lashify builds a full professional-style equipment range for detailed customization.
Pro Lash positions itself as a practical, professional-inspired system for users who want long wear and low complexity. Lashify supports detailed customization and creative control. Both brands claim to provide multi-day, salon-quality results. Still, Pro Lash compresses the professional process into a controlled routine, while Lashify expands it into a flexible, patent-backed platform.
Lashify has developed a noticeable presence in the beauty market, and public records have offered a clearer view of how the brand has been perceived by customers.
According to the Better Business Bureau, the company has not been accredited and has been given a D- rating. Over the past years, it has received several complaints, with many filed more recently, pointing to ongoing concerns rather than occasional issues.
Customer reports have shown repeating patterns. Several complaints have involved product quality, including items arriving dried out or unusable. Others have focused on shipping and delivery, where customers have experienced delays, missing packages, or confusion around paid shipping upgrades.
A number of reviewers have also noted difficulty reaching support, describing slow or limited responses when they needed help with orders. Issues tied to membership and rewards programs have appeared as well, such as unexpected cancellations, lost points, or unclear options for opting out.
The company’s responses to complaints have been inconsistent. Some submissions have been answered with brief acknowledgments, while others have gone unanswered altogether, which has contributed to the brand’s current BBB rating. These response gaps have suggested that customer follow-up and resolution processes may not be fully reliable.
While the number of complaints has been moderate, the recurring nature of the concerns has highlighted areas where the brand could strengthen its operations. Improvements in product consistency, clearer communication, and more dependable customer service could help address the issues customers have raised and improve the brand’s overall standing.
Public feedback for Lashify shows a mostly positive response overall. The brand holds a 4.5 TrustScore from around 990+ reviews. Many users describe the lash application process as easier than expected.
Several mention that styles from the Gossamer lash line, including sets like Amplify, fit comfortably and create a natural look once applied. Some also note good experiences with the Isamaya x Lashify Control Kit, along with specialty designs such as the Edge and Edge X gossamers. Bonds and adhesives come up frequently as well.
Reviewers often praise the performance of Bondage and Whisper Light, though a few bring up isolated issues, such as Whisper Light arriving dried out or having changed consistency. Tools and supporting products like the Fuse Control Wand, sealers, and the brand’s release/remover solutions are commonly mentioned in the context of smooth application and easy removal.
Negative reviews focus less on the products themselves and more on logistical or communication challenges. Some mention friction during checkout or difficulty navigating certain pages. A smaller number of reviewers comment on how the company responds to criticism online. There are occasional notes about inconsistent batches of bonds or adhesives, although many of these cases were later corrected through customer service.
Real customer responses suggest that the brand delivers strong product satisfaction and dependable support, with the most frequent frustrations tied to website usability and occasional inconsistencies in bond performance. The pattern shows high satisfaction with the lashes, kits, and application tools, while still leaving room for improvements in digital experience and communication.
Lashify operates as a brand centered on controlled, patented application methods, specialized tools, and fiber constructions designed to create predictable results.
The company’s identity leans on technical structure rather than broad retail expansion or simplified kits, and the system is built with clear assumptions about user precision and adherence to instructions.
However, the brand’s higher price point, very limited in-person availability in some boutiques, and a method that requires repeated practice signal a brand built for those who prefer to engage with a defined routine.
Using lash extensions also introduces considerations such as adhesive contact, repeated pressure on natural lashes, and mechanical stress during removal. They carry the potential for irritation, lash weakening, or temporary thinning if handled carelessly.
Lashify’s system reduces certain risks by avoiding cyanoacrylates and emphasizing under-lash placement, but it doesn’t remove the need for cautious technique. Proper bonding, patient removal, skin sensitivity checks, and attention to lash recovery cycles determine how well the experience aligns with your comfort and lash health over time.
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