Laird Superfood is a plant-focused nutrition brand that offers convenient mixes designed to support energy, focus, and everyday wellness. Its range covers non-dairy creamers, ground and instant coffees, functional mushroom blends, hydration mixes, and daily greens.
The brand claims that its offerings may help maintain steady energy, support digestion, and reduce reliance on ultra-processed ingredients. It highlights using prebiotic fibers and functional mushrooms in its product line that may support sustained alertness.
In this review, we will evaluate the brand’s advantages and limitations, along with its complete product range. We will also analyze what real consumers say about their experience, giving you a balanced view before deciding whether the brand fits your needs.
As per the official website, Laird Superfoods aims to support better hydration, recovery, and immune support through its lineup. Its catalog includes the Superfood Creamer range that features options like Sweet & Creamy, Turmeric, Mocha, Vanilla, reduced sugar blends, and versions enhanced with adaptogens.
Laird Superfoods’s coffee selection features Organic Peruvian medium and dark roasts, whole-bean and ground formats, decaf, and functional varieties such as PERFORM, DEFEND, FOCUS, and K-Cups.
The brand also offers instant lattes that include options such as Sweet & Creamy with Adaptogens, Matcha, Chai, Mocha, Vanilla, Pumpkin Spice, Maple, and protein-based lattes in both multi-serve and single-serve options.
Laird Superfoods also offers daily nutrition products such as Prebiotic Daily Greens, Invigorating Daily Reds, electrolyte mixes, Hydrate Coconut Water, and a variety of snacks, including protein bars, oatmeal cups, cookies, and brownie mixes.
Sweet & Creamy with Adaptogens Superfood Creamer contains coconut-based ingredients with a blend of four mushroom extracts intended to support everyday balance. The formula uses coconut milk powder as its base, which provides natural fats and naturally occurring MCTs. These medium-chain triglycerides are absorbed more quickly than long-chain fats because they travel directly to the liver, where they can be converted into usable energy. This may support a steadier energy curve when paired with caffeine.
As per the official website, the product is lightly sweetened with organic coconut sugar, which has a lower fructose ratio compared to refined sugars, offering sweetness without relying on artificial additives.
Chaga in this creamer contains polyphenols and melanin-like compounds, which may help buffer oxidative stress at the cellular level. The formula also has lion’s mane, which might support nerve growth factor (NGF) pathways that influence focus and general mental clarity.
As per the official website, Organic Performance Mushrooms supports brain function, energy, immunity, and general balance. It may support better focus, memory processing, and mental clarity. Cordyceps in this formula could support physical stamina and energy metabolism. It contains cordycepin and related nucleoside derivatives that may interact with ATP production pathways, which help the body generate and use energy.
Organic Performance Mushrooms also has maitake, which provides beta-glucans that interact with immune cells in the gut and bloodstream. It may help modulate immune responses, contributing to general immune support without acting as a stimulant.
Sweet and Creamy Instant Latte with Adaptogens features lightly sweetened notes and freeze-dried coffee in a single powdered blend that can be mixed with hot water. The base of the latte comes from coconut milk powder, which provides natural fats and naturally occurring MCTs. The latte also contains chaga mushroom extract, which might help neutralize reactive oxygen species and support cellular protection during periods of higher physiological stress.
The makers state that the freeze-dried coffee in the Sweet and Creamy Instant Latte delivers the core latte profile while preserving the volatile flavor compounds that usually disappear during conventional spray-drying. Freeze-drying removes water at low temperatures, which helps the coffee retain more of its aroma, acidity, and natural flavor nuances. As a result, you get a closer-to-brewed taste, better aroma release when rehydrated, and a smoother overall profile compared to standard instant coffee.
As per the official website, Prebiotic Daily Greens offers a concentrated source of micronutrients and prebiotic fiber. The blend includes pineapple, lemon, and acerola cherry, which contribute natural vitamin C that may support collagen synthesis, immune signaling, and the protection of cells against oxidative stress.
Spinach, kale, spirulina, and alfalfa grass in this blend supply additional vitamins and minerals along with chlorophyll that may support cellular defense mechanisms by helping neutralize free radicals.
Sweet potato, carrot, zucchini, and purslane contain carotenoids such as beta-carotene and lutein, which the body can convert into vitamin A and use in processes tied to vision, skin integrity, and immune function.
The makers also added gum acacia in this formula, which helps feed beneficial gut bacteria in the large intestine. As these bacteria ferment acacia fiber, they produce short-chain fatty acids, including acetate, propionate, butyrate, that help maintain the gut barrier, support colon cell health, and influence digestive comfort.
Prebiotic Daily Greens contains a citrus flavor that comes from pineapple and organic lemon, providing natural acids and aromatic compounds that make it easier to combine into water or smoothies while traveling or during busy routines.
Perform Functional Mushroom Coffee combines Peruvian-grown coffee with a blend of functional mushroom extracts. These beans are handpicked at full ripeness, then roasted to either a medium or dark profile to shape the final flavor and nutrient balance.
Perform Functional Mushroom Coffee comes in two roast options such as the medium and dark roast. A medium roast keeps more of the bean’s natural character intact, brighter aromatics, balanced acidity, and a higher retention of chlorogenic acids, which contribute to both flavor structure and antioxidant capacity.
The dark roast has a deeper caramelization, creating a fuller-bodied profile with notes that lean roasted, bold, and slightly smoky. This roast reduces acidity and breaks down more of the organic acids, giving you a richer flavor with a rounder finish. The darker profile also increases the perception of intensity.
As per the official website, Perform Functional Mushroom Coffee may give you smoother, steadier energy without the sharper peaks and dips associated with standard coffee. It could support cognitive function and may contribute to a subtle feeling of stamina during mentally or physically demanding periods.
Laird Superfood focuses on the performance mindset of its co-founder, big wave surfer Laird Hamilton, who serves as Director and Chief Innovator. The company highlights that many of its early recipes came from Hamilton’s own morning routine of adding plant-based fats to coffee for energy and endurance. Hamilton and co-founder Gabrielle Reece are both involved with the product innovation process, tying development directly to athlete experience and lifestyle.
This athlete-led foundation is reflected across the brand’s core categories, which include Superfood Creamers, Plant-Based Coffee, Functional Mushroom Blends, and Instant Lattes with performance-driven ingredients. For example, the website features the new Protein Instant Latte, offering 10 grams of plant-based protein per serving along with functional mushrooms like Lion’s Mane, Cordyceps, Maitake, and Chaga. The brand’s offerings are shaped by the needs of an athlete rather than being simply trend-based. You can expect that the nutrition philosophy, ingredient choices, and product design are grounded in real performance demands.
Laird Superfood has a broad product range, and the breadth of its catalog includes categories such as creamers, functional coffees, and wellness blends. The presence of plant-based creamers like Sweet and Creamy, Turmeric, Mocha, and Protein Creamer, along with products such as Prebiotic Daily Greens, Hot Chocolate with functional mushrooms, and Organic Perform Functional Mushroom Coffee, also highlights that the company uses multiple product lines for comprehensive wellness support. This broad product portfolio supports multiple wellness needs and lifestyles rather than focusing on a single product type. It allows you to integrate the brand into various parts of your routine, reflecting a holistic approach to functional food and drink offerings.
Laird Superfood still depends a lot on its original products. The Superfood Creamer line and the early Hydrate Coconut Water Mixes remain the main items. They also receive most of the marketing focus. These products are popular and easy to recognize, but they still use the same ingredient base that the brand introduced years ago. Coconut, aquamin sea minerals, and simple plant-based fats form the foundation of many products.
The brand has added new categories, but the pace is slow compared with other brands in functional drinks. Laird Superfood has launched products like Daily Greens, Activate Prebiotic, and the Performance Mushroom Coffee blends. However, these still follow the familiar powdered format and rely on similar ingredient themes. They do not introduce major changes in technology or delivery.
This slow approach to innovation may limit appeal for customers who want the latest functional trends or more variety in formats. People who prefer fast-acting delivery systems, clinically supported nootropic blends, or modern ready-to-drink options may feel the brand moves cautiously. Laird Superfood stays consistent and simple, but it can look slower to adopt new wellness technologies.
Unicorn Superfoods and Laird Superfoods take different approaches to wellness, and these differences can be seen in their product styles and ingredient philosophies. As per its official website, Unicorn Superfoods centers its catalog around natural, smoothie-ready powders such as 100% Natural Blue Spirulina, Freeze-Dried Pink Pitaya Powder, Acai Berry Powder, and functional blends like Immunity Blend, Healthy Gut Blend, and Happy Cycle Blend.
The brand focuses on simple formulations made from fruits, plants, and botanicals, with plant proteins like Vanilla Cake and Chocolate Fudge designed to complement smoothie or bowl-based routines.
Laird Superfoods focuses on functional drinks and performance-focused formulations. Its products, including the Sweet & Creamy Superfood Creamer, Turmeric Superfood Creamer, Matcha Instant Latte with Adaptogens, and the Organic PERFORM Functional Mushroom Coffee line, are meant to integrate directly into daily rituals such as morning coffee or mid-day energy breaks.
The brand also offers a much broader product range, extending into ground Peruvian coffees, protein bars like Dark Chocolate Sea Salt and Peanut Butter, functional mushroom powders, hydration mixes such as Hydrate Coconut Water, and pantry products like Chocolate Chip Brownies and Performance Oatmeal.
The difference in benefit focus also sets the two brands apart. Unicorn Superfoods organizes its blends around a general wellness approach, such as better digestion, immunity, beauty, vitality, and women’s health.
Laird Superfoods takes a more targeted approach, offering performance-driven blends such as Focus and Memory Mushrooms, Calm & Relax Mushrooms, and specialized coffees like FOCUS Medium Roast aimed at supporting energy, mental clarity, and recovery.
In terms of product range, Unicorn Superfoods maintains a narrower, powder-centric selection, while Laird Superfoods operates at a larger scale with dozens of SKUs covering drinks, supplements, snacks, and bundles like The Perfect Cup Bundle or Cognitive Clarity Bundle.
Unicorn Superfoods emphasizes uncomplicated, natural superfoods, whereas Laird Superfoods aims to provide a more extensive, performance-oriented range built around coffee, adaptogens, and functional blends.
Clevr Blends concentrates mainly on SuperLattes and SuperTeas, offering options such as the Honey Pistachio Matcha SuperLatte, Chai SuperLatte, Coffee SuperLatte, and other seasonal flavors. Its catalog is tightly curated and centers on creating café-style drinks that are easy to prepare at home.
Laird Superfoods has a much wider range of products. Along with their instant lattes and coffee blends, they include Superfood Creamers, mushroom powders, hydration mixes, Daily Greens and Reds, oatmeal, protein bars, and various functional blends.
Their formulation styles highlight another clear distinction. Clevr focuses on taste, smooth textures, and approachable daily-use blends, combining adaptogens, probiotics, and magnesium to support specific routines. Its flavors lean toward familiar café notes and seasonal variations.
Meanwhile, Laird Superfoods uses a more function-forward approach, emphasizing ingredients such as coconut-based creamers, multiple mushroom extracts, mineral blends, and nutrient-focused powders designed to support energy, focus, digestion, or recovery.
Their promotional strategies also differ. Clevr often highlights large seasonal savings and curated sets like the Clevr Collection or Latte Lovers Kit, many of which include accessories such as a frother or thermos.
Laird Superfoods provides bundle savings as well, but these are usually organized around specific goals such as Morning Energy, Daily Greens and Reds combinations, or performance-oriented sets rather than flavor-driven assortments.
As per their official website, Clevr Blends offers depth within its latte-focused lineup, while Laird Superfoods provides a broad catalog that extends into several nutritional categories.
We evaluated Laird Superfoods by reviewing customer reviews on Trustpilot. Many customers highlight the brand’s use of clean, minimal-ingredient formulations, especially its avoidance of natural flavors, which remains a consistent point of appreciation. Several users highlight that the creamers, Instafuel blends, hydration mixes, and functional powders tend to mix easily, deliver steady energy, and fit well into daily routines.
However, a few customers claimed to face difficulties updating, canceling, or managing recurring shipments. Some users even mention delayed or unresolved customer service interactions, creating frustration when order problems arise.
Many consumers also highlight concerns such as that packaging doesn’t reseal properly, occasional clumping, flavor profiles that lean heavily toward coconut, and questions around value when serving sizes feel small for the price.
Based on these reviews, the brand appears to resonate with buyers who prioritize clean ingredients, while some operational issues, such as subscription management, support responsiveness, and packaging, raise concerns.
To evaluate Laird Superfoods, we looked at the brand’s age, origin, and product direction. The company built its identity around plant-based, minimally processed nutrition. Its portfolio covers non-dairy creamers, hydration blends, coffee, protein powders, and functional pantry essentials.
The brand holds a 4.0 rating on Trustpilot with more than 3,500+ reviews, reflecting consistently positive sentiment toward flavor, ingredient quality, and general service.
While Laird Superfoods appears on the BBB website, the organization has not issued a rating, and the brand is not accredited. This limited the amount of data available regarding complaint resolution or customer-service responsiveness.
These factors indicate that the company has strong consumer approval and a clear plant-based focus, but the gaps in third-party verification and transparency suggest the need for a more cautious interpretation.
Laird Superfoods focuses on plant-based nutrition made around simple formulations and functional blends that are easy to combine into daily routines. The brand emphasizes clean ingredients such as coconut-derived fats, aquamin sea minerals, and functional mushrooms, aiming to support steady energy, hydration, and overall wellness through minimally processed products.
It claims to offer a range of blends supported by emerging research on functional mushrooms and mineral-rich ingredients. While these components show potential benefits such as cognitive support, endurance, and mineral bioavailability, the formulations have not undergone clinical validation, which is important to consider when managing expectations around performance or health outcomes.
Laird Superfoods’s premium pricing, limited flavor profiles that may not appeal to everyone, and a continued reliance on powdered formats may feel repetitive if you prefer more diverse delivery systems.
Make sure to be aware that many Laird Superfoods formulations rely heavily on coconut-based fats, which may not suit you if you have coconut or tree nut sensitivities. People monitoring mineral intake due to kidney or electrolyte concerns should review hydration mixes carefully, given the brand’s use of aquamin and other mineral-rich components.
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