Free AF offers a range of wellness products that might help you manage stress and anxiety and improve relaxation. The brand mentions that its beverages may help you unwind after a tiring day and also help you provide a warm sensation.
In today's fast-paced environment, you might be looking for additional support to alleviate stress and enhance mental clarity. Free AF claims to address these needs by offering products that promote calm, focus, and better sleep, key areas where you may be seeking relief.
In this exclusive review, we'll take a closer look at the brand's background, product offerings, customer feedback, and more, giving you the information you need to decide if Free AF is the right choice for you.
Free AF is a brand founded by Lisa King, an entrepreneur from New Zealand, with a bold mission to transform the way people think about social drinking. It offers alcohol-free beverages designed to mimic the experience of drinking alcohol without any of its negative side effects.
This concept was born out of Lisa's observation that many alcohol-free options available were often uninspiring and didn't offer the same sophistication or social experience as traditional alcoholic drinks.
The brand's key innovation is its proprietary AFTERGLOW™ blend, a botanical formula that creates a warm, satisfying sensation similar to alcohol. This allows drinkers to enjoy the ritual and complexity of a cocktail while staying clear-headed and guilt-free.
The drinks are said to be made with 100% natural ingredients, ensuring that they are low in sugar, light in calories, and full of vibrant flavors.
Free AF's product lineup includes reimagined versions of classic cocktails, like the Paloma, Cuba Libre, and Sparkling Rosé. These drinks may cater to modern, health-conscious consumers who are looking for an alcohol-free option that still feels indulgent and fun.
The Apero Spritz from Free AF is a non-alcoholic beverage that could mimic the taste and experience of a classic Aperol Spritz. It's one 8.4 fl oz can that contains 50 calories per serving, potentially making it a low-calorie alternative to alcoholic drinks. The beverage is said to be made with 100% natural ingredients, including carbonated water, organic sugar, natural flavors, citric acid, ascorbic acid, beta carotene for color, and carmine.
The Apero Spritz contains no fruit juice despite its fruity flavor profile. It is also free from synthetic colors and sweeteners and is gluten-free, making it suitable for a wide range of dietary preferences.
As per its official site, the Apero Spritz is a low-sugar option, with 12g of sugar per serving, all of which comes from organic sugar. However, it does not contain fat, protein, fiber, or essential minerals like vitamin D, calcium, or potassium. It is made to deliver the physical sensory cues commonly associated with alcoholic beverages, such as a mild warming effect and enhanced mouthfeel. By stimulating similar nerve receptors in the body that alcohol activates, it provides a familiar drinking experience without the adverse effects of intoxication, hangovers, or dehydration. Each can of Apero Spritz contains just 50 calories and is made with carbonated water, organic sugar, natural flavors, citric acid, ascorbic acid (vitamin C), and natural colorings like beta carotene and carmine.
As per its official site, the Free AF Cucumber G&T is a crisp, alcohol-free twist on the classic Gin and Tonic, which has a clean, refreshing flavor of garden-fresh English cucumber. It could mimic the warmth and tingly sensation often felt when consuming alcohol without any of the negative effects.
Free AF Cucumber G&T combines carbonated water, organic sugar, natural flavors (including quinine for that signature tonic bitterness), lemon extract, and cucumber extract. These ingredients may work together to create a delightful and crisp profile that is both satisfying and refreshing.
With just 45 calories per one-can serving and no artificial additives, this drink provides a guilt-free indulgence that doesn't compromise on flavor. The brand also claims that their Cucumber G&T is 100% gluten-free and made with natural ingredients.
The Whisk#y Ginger is infused with Free AF's signature ingredient, Afterglow™. The drink provides a tingly sensation upon consumption, which could imitate the warmth and burn typically associated with drinking whiskey.
As per its official site, one can of Whisk#y Ginger features 45 calories and 10 grams of carbohydrates. It contains a mix of carbonated water, organic sugar, natural flavors, citric acid, and a touch of caramel color.
Free AF's Whisk#y Ginger has smoky undertones and the spicy kick of ginger, which may provide a satisfying experience with every sip. The drink is also claimed to be free from gluten and made with natural ingredients, which may give you a wholesome drinking experience.
Free AF's Sparkling Rosé provides you with a crisp and light substitute for traditional sparkling wines without the alcohol content. The drink combines ingredients like white grape juice, cranberry juice, carbonated water, and natural flavors with vibrant summer berries and floral aromas.
The use of white grape juice and cranberry juice contributes to a natural source of phytonutrients such as flavonoids, anthocyanins, and resveratrol-like compounds, which contain antioxidant properties. These compounds might help combat oxidative stress in your body, which is linked to cellular aging and chronic disease development.
While the concentration of these nutrients is lower than in whole fruits, their presence in Free AF's Sparkling Rosé may support a more biologically beneficial profile compared to artificial mixers or sugary soft drinks.
The makers state that Sparkling Rosé may be compatible with any occasion, whether it's a leisurely lunch, a sunset gathering, or a relaxing evening. As per its official site, one can of Sparkling Rosé provides 50 calories and contains six grams of added sugars.
The Free Af brand mentions that its Vod%a Spritz is inspired by the classic vodka soda, enhanced with the tropical notes of passionfruit and a zesty splash of lime. The crisp carbonation may complement the tropical flavors of Vod%a Spritz, creating a guilt-free beverage for social occasions. According to its official site, one can of Vod%a Spritz by Free AF provides around 10 calories and contains no sugar or carbohydrates.
Paloma by Free AF may provide you with a sparkling, alcohol-free version of the Mexican cocktail. The drink comprises ingredients like grapefruit juice concentrate, sodium citrate, and organic sugar, which could offer a balance between refreshment and relaxation.
The makers state that Free AF's Paloma taste reflects hints of tequila, lime, and pink grapefruit, all without any alcohol content. With every sip, the tartness of lime and the sweet citrus burst of pink grapefruit may create a crisp and revitalizing drinking experience.
Free AF offers a wide range of non-alcoholic beverages, reimagining classic cocktails to deliver authentic flavors and satisfying sensations without the hangover or health compromises. Its drinks are available in different flavors such as Apero Spritz, Cucumber G&T, Whisk#y & Ginger, and Sparkling Rosé, offering a unique taste profile.
Free AF features Cucumber G&T, which replicates the crisp, botanical elegance of a gin and tonic, enhanced by refreshing cucumber extract and subtle citrus elements, while its Whisk#y Ginger could give you a smoky, spicy, and complex blend.
The Free AF offers a Tasting Pack option, which is a curated selection of the brand's most popular non-alcoholic cocktails, priced at $24.00 for a 6-pack (8.4 fl oz cans). This pack allows you to sample a variety of flavors without committing to full-sized bottles. Each pack includes a random assortment of at least four flavors, such as Apero Spritz, Cuba Libre, Vodka Spritz, Cucumber G&T, and Paloma, offering a diverse mix of refreshing options. The Tasting Pack also features Afterglow, a natural botanical extract from New Zealand. This could make it easier to explore the range of Free AF products and find your favorite before making a larger purchase.
Free AF has partnered with retailers like Target and Walmart to make its products more accessible across the U.S. The brand has launched its non-alcoholic canned cocktails in Walmart stores, offering popular flavors like Apero Spritz, Sparkling Rosé, Cucumber G&T, and Paloma. Free AF offerings are also available in Target's Sèchey collection, a special selection of non-alcoholic beverages. These partnerships help Free AF reach a wider audience by being in more stores, making it a convenient choice for anyone looking for non-alcoholic drinks.
Free AF's products are priced at a premium, with single bottles ranging from $39.00 per drink. While the use of high-quality ingredients, such as the Afterglow botanical extract, justifies this pricing, it may be a barrier for cost-conscious consumers who compare Free AF's products with more affordable alternatives. While the unique taste and experience of Free AF's products can appeal to premium consumers, the higher price point may deter casual drinkers or those seeking affordable options for regular consumption.
While Free AF highlights the use of “Afterglow,” it lacks detailed transparency around it. The brand claims it is a 100% natural botanical extract from a New Zealand fruit that activates the same receptors as chocolate and chili, but it does not disclose the exact fruit or full composition of the extract. This proprietary approach may raise concerns for ingredient-conscious consumers, especially if you are prone to allergies, dietary restrictions, or sensitivities.
Better Than Booze focuses on classic mocktails like the Rosemary Grapefruit Paloma, Elderberry Gin & Tonic, and Mint Mojito with Lime. These are made to mirror familiar cocktail flavors, with options enhanced by CBD or THC for people seeking a relaxed, euphoric alternative to alcohol. Better Than Booze's beverages are said to be vegan, gluten-free, plant-based, and low in calories. Better Than Booze's product offerings are more limited, primarily centered on a few core flavors, but the infusion of cannabinoids sets them apart for people looking for a mellow buzz without alcohol.
Free AF, on the other hand, takes a broader approach with a more extensive lineup of non-alcoholic cocktails. The brand replicates well-known drinks like the Apero Spritz, Cuba Libre, and Cucumber G&T. Free AF uses Afterglow, which is a natural botanical extract formulated to mimic the warm sensation of alcohol, giving each sip a more authentic feel without the hangover. The drinks are claimed to be made with 100% natural ingredients and vary in calorie content from 10 to 70 per serving, with sugar levels between 0 and 15 grams.
Better Than Booze claims to offer free shipping on orders over $50 (excluding Alaska and Hawaii), and their products are available through a small selection of online retailers. Free AF has a slightly higher shipping threshold by offering free shipping on orders of $80.
Ghia offers non-alcoholic apéritifs inspired by Mediterranean traditions. Founded by Melanie Masarin, Ghia was created to bring the ritual and complexity of classic apéritifs to people who choose not to drink alcohol. The brand's signature product is its Original Apéritif, a concentrated blend of botanical extracts like orange peel, yuzu, elderflower, ginger, and lemon balm, which can be mixed with sparkling water or served over ice.
Ghia also offers Le Spritz, a line of ready-to-drink canned versions that come in flavors like Lime & Salt and Sumac & Chili, providing convenience without sacrificing depth. The brand also features Ghianduja, a chocolate spread inspired by the Italian confection. All Ghia products are said to be 0% ABV, caffeine-free, vegan, and made without added sugar or artificial ingredients.
Free AF, in contrast, offers non-alcoholic cocktails made to replicate the experience of drinking traditional alcoholic beverages. The brand's product lineup includes cocktail alternatives such as the Apero Spritz (a non-alcoholic version of the Italian classic), Cuba Libre (rum and cola-inspired), Vodka Spritz (with passion fruit and lime), and Paloma (a grapefruit-lime Mexican classic). These are all ready-to-drink, meaning no mixing or preparation is needed.
We have evaluated Free AF's credibility by analyzing its product's consumer reviews and feedback available on Amazon.
Customer reviews for Free AF Non-Alcoholic Sparkling Cocktails on Amazon reflect a mixed reception, with a rating of around 3.6 out of 5 stars from 898 global ratings. Positive feedback often comes from customers who have stopped drinking alcohol and are looking for flavorful substitutes that feel festive and satisfying. The Apero Spritz by Free AF stands out as a favorite, especially when served with fresh garnishes to elevate the experience. Several reviewers also appreciated the variety packs, which allowed them to explore different flavor profiles, with Cuba Libre and Whiskey Highball receiving specific appreciation for their well-balanced taste and cocktail-like character.
However, some customers found drinks like the flavors of Non-Alcoholic Sparkling Cocktails, such as Cucumber G&T, to taste artificial, lacking the depth and bitterness expected from traditional cocktails. Others criticized the Paloma for being under-carbonated and overly tart, with a flavor that leaned more toward a “health drink” than a mocktail.
While many users have liked Free AF beverage options, it seems to fall short for others expecting a closer match to traditional cocktails or a stronger carbonation profile.
Free AF has built its presence in the non-alcoholic beverage market by focusing on cocktail-inspired drinks that deliver on flavor. With its focus on delivering flavorful alternatives to traditional cocktails, it might appeal to the growing sober-curious movement and people looking to reduce alcohol consumption without sacrificing taste or experience.
The use of unique ingredients, like their Afterglow™ botanical extract, could set Free AF apart from other brands by enhancing the authenticity of its drinks.
The brand's expansion into major U.S. retailers like Target, Walmart, and Sprouts Farmers Market might indicate strong demand and potential for continued growth. Its investment from Pernod Ricard's venture arm could suggest that Free AF is well-positioned for long-term success.
However, the brand might face challenges due to the lack of a Trustpilot rating and its absence from the Better Business Bureau (BBB), which could impact consumer trust, especially for people who rely on these platforms for reviews.
While consumer feedback on platforms like Amazon and Target is generally positive, with ratings ranging from 3.6 to 4.5 stars, Free AF could benefit from having more reviews on trusted review sites. This might help strengthen its credibility and appeal to a broader audience.
Free AF positions itself as a lifestyle brand by taking a modern take on social drinking. It provides alcohol-free beverage substitutes that could replicate the taste and experience of traditional cocktails.
Central to Free AF's beverage formulation is its proprietary ingredient that may replicate the warm sensation associated with alcohol. The offerings from Free AF could be particularly helpful for those seeking to reduce or eliminate alcohol without giving up on social enjoyment.
However, there are limitations to consider. The sparkling beverages from Free AF might not appeal to all consumers due to variations in taste preferences. Moreover, many of the Free AF beverages have a premium price tag and also lack the convenience of refunds, which may deter potential consumers.
Before considering the brand Free AF, it's important to consider your personal goals, whether you're exploring a sober-curious lifestyle, managing alcohol-related health concerns, or seeking flavorful non-alcoholic alternatives for social settings.
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