Force Factor is a U.S.-based fitness brand focused on developing nutritional formulas that support everyday performance, foundational wellness, and targeted lifestyle goals.
The brand's catalog covers multiple wellness categories, allowing you to address different fitness priorities. Its offerings include superfood blends, probiotics, capsules, powders, gummies, and soft chews.
In this review, we will take a closer look at Force Factor’s overall product range, the practical advantages of its formulations and delivery formats, and the limitations that may affect different users. We will also examine consumer feedback and real-world experiences to provide a balanced perspective on how the brand performs across its key offerings.
As per the official website, Force Factor highlights its superfood and functional nutrition lines, particularly the Total Beets range, which includes powders, capsules, tablets, soft chews, and pre-workout formats centered on beetroot-based nitric oxide support. This category is supported by Smarter Greens blends, mushroom complexes, turmeric, ashwagandha, maca, sea moss, collagen-focused formulas, and plant-derived concentrates designed for digestion, joint support, and immune balance.
Force Factor also maintains a strong sports and performance nutrition presence. Its lineup includes nitric oxide boosters, pre-workouts, creatine products, amino acid blends, and thermogenic formulas intended to support strength training, endurance, muscle recovery, and energy levels.
Products such as VolcaNO, Legendary Creatine, LeanFire, and Total Beets Pre-Workout reflect the brand’s emphasis on performance-oriented formulations offered in capsules, powders, drink mixes, and chewable formats.
The brand addresses digestive health, weight management, and metabolic support through its ProbioSlim range, which features probiotics, prebiotic-enhanced formulas, apple cider vinegar gummies, and microbiome-focused options. It also extends into sleep and cognitive health with Somnapure sleep aids and the Forebrain line, covering memory, focus, and mental clarity.
According to the official website, Force Factor emphasizes in-house research and development, GMP-certified manufacturing, and multi-stage quality testing covering ingredient identity, potency, purity, and finished product safety.
As per the makers, Smarter Greens Superfoods Powder combines more than 40 fruits, vegetables, and superfoods, supplying fiber, micronutrients, and naturally occurring antioxidants that support routine metabolic and cellular functions.
As per the official website, Smarter Greens Superfoods Powder includes leafy greens like kale and spinach that provide carotenoids, folate, and vitamin K, which are involved in cellular repair, blood clotting, and normal immune signaling. Broccoli contributes sulfur-containing compounds that support detoxification enzymes in the liver.
The makers also added chia seeds in this powder, which add soluble fiber and alpha-linolenic acid that might help slow digestion and support lipid metabolism. Meanwhile, berries supply polyphenols that help neutralize oxidative stress generated during normal cellular activity.
The formula also includes turmeric, which interacts with inflammatory signaling pathways and plays a role in managing oxidative balance.
To improve nutrient uptake, Smarter Greens Superfoods Powder combines BioPerine®, which influences intestinal permeability and enzyme activity involved in nutrient transport that can increase the absorption of certain vitamins, minerals, and plant compounds.
Total Beets Original Powder may support better circulation without relying on stimulants. The formula combines beetroot (Beta vulgaris) powder, which is a natural source of dietary nitrates, betaine, and phytonutrients.
Once consumed, nitrates from beetroot are converted in the body into nitric oxide through a nitrate–nitrite–nitric oxide pathway. Beetroot also contains betaine, which may support cellular hydration and homocysteine metabolism, processes linked to cardiovascular and metabolic function.
As per the official website, Total Beets Original Powder also includes betaine nitrate in the form of NO3-T®, which provides a stable and standardized nitrate source.
SCORE! Hardcore is formulated to support sexual readiness by focusing on circulation, energy metabolism, and neurochemical pathways involved in arousal. The formula builds on nitric oxide support and plant-derived compounds that influence blood flow and signaling.
The makers state that l-citrulline in SCORE! Hardcore that works as a nitric oxide precursor by converting into L-arginine in the kidneys, which then feeds into nitric oxide synthesis.
The formula also combines agmatine sulfate, which may help regulate nitric oxide signaling while also influencing nerve communication related to sensation and responsiveness. It might also provide vascular support and neuromodulation, both of which contribute to sexual performance and perceived stamina.
SCORE! Hardcore also has black maca (Lepidium meyenii), which contains macamides and macaenes that are associated with energy metabolism and sexual desire, potentially through effects on mood and stress regulation rather than direct hormonal action.
As per the official website, Modern Mushrooms Powder may provide metabolic support, immune modulation, cognitive function, and digestive balance. It focuses on bioactive polysaccharides, beta-glucans, and secondary metabolites that interact with normal physiological pathways.
Modern Mushrooms Powder has cordyceps, which may support cellular energy metabolism. Compounds within cordyceps influence adenosine triphosphate production by supporting mitochondrial efficiency, which can affect how cells convert oxygen and nutrients into usable energy. This may support physical endurance and fatigue management, particularly during periods of increased demand or stress.
The formula also has shiitake, which may support digestive function and microbial balance in the gut. Its beta-glucans contribute to immune cell communication, while its fiber content supports regular digestion by aiding the breakdown and movement of food through the gastrointestinal tract.
Turkey tail in Modern Mushrooms Powder might support immune regulation and may indirectly influence cognitive clarity by reducing systemic stress and supporting gut-brain communication.
Force Factor positions itself as an award-winning global fitness and wellness company, a description supported by its scale, longevity, and international distribution rather than by a narrowly defined niche presence.
Founded in 2009, the brand has expanded beyond the U.S. through global e-commerce platforms such as iHerb, while maintaining strong visibility in mainstream American retailers. The brand’s sustained presence across major retail and online channels indicates broad awareness within the supplement category.
Its recognition has been strengthened through mainstream exposure and industry acknowledgments, including awards such as GNC’s Rising Star, which signal acceptance and momentum within large retail ecosystems.
Over time, consistent shelf placement at national chains like GNC, Walmart, and Kroger, combined with ongoing digital distribution, has helped build familiarity among consumers shopping for performance, nutrition, and wellness supplements.
The breadth of Force Factor’s catalog also contributes to brand recognition across multiple wellness segments. Its products, such as Smarter Greens Superfoods Powder, position the brand in daily functional nutrition, while Modern Mushrooms Powder reflects participation in adaptogenic and cognitive wellness trends. Total Beets Original Powder has become a recognizable offering in the cardiovascular support space, and SCORE! Hardcore strengthened the brand’s performance and vitality focus.
Force Factor shows a strong mainstream retail presence through extensive distribution across major national retailers and large e-commerce platforms. Public retail listings and company materials indicate availability at Walmart, Walgreens, Target, The Vitamin Shoppe, Amazon, and thousands of additional retail and online locations.
The brand highlights partnerships with over 100 retail partners, reflecting a distribution network designed for scale across both mass-market and specialty supplement channels. Broad in-store availability also increases accessibility if you prefer purchasing supplements through familiar national outlets rather than direct-only channels.
Force Factor’s products are represented consistently across these retail partners. Total Beets Original Powder and Smarter Greens Superfoods Powder are commonly found in mainstream chains for cardiovascular support and daily nutrition, supporting repeat purchase and household familiarity.
Modern Mushrooms Powder extends the brand’s footprint into functional mushroom-based wellness, while SCORE! Hardcore supports its presence in performance and vitality categories across the same channels.
Force Factor references scientific rigor and quality standards in its product development, but it does not prominently display a scientific or clinical advisory board with named physicians, PhDs, or medical professionals on its main website.
Public-facing materials often mention a science and quality team or top nutrition experts, yet specific individuals, credentials, or clearly defined roles in research oversight and safety governance are not disclosed.
This limitation is relevant across Force Factor’s product lineup, including Smarter Greens Superfoods Powder, Total Beets Original Powder, SCORE! Hardcore, and Modern Mushrooms Powder, which address areas such as cardiovascular health, metabolic performance, hormonal support, and immune function. These categories involve complex physiological systems where users often look for transparent medical or scientific leadership to support decisions around dosing, contraindications, and long-term use.
Force Factor frequently emphasizes concepts such as “rigorous testing,” “clinically studied ingredients,” and evidence-based formulation in its marketing. However, the brand does not consistently provide detailed public information about the research processes behind its finished products. Key elements such as study design, sample sizes, endpoints, trial duration, funding sources, or criteria for ingredient selection and combination are generally not disclosed, leaving much of the research methodology opaque to consumers.
This limitation applies across products such as Smarter Greens Superfoods Powder, Total Beets Original Powder, SCORE! Hardcore, and Modern Mushrooms Powder. Product pages often reference branded ingredients or known biological mechanisms, such as nitrate pathways from beetroot or bioactive compounds in functional mushrooms, but they do not clearly explain how existing studies informed specific dosing decisions or how ingredient synergies were evaluated within each formulation.
Irwin Naturals and Force Factor both operate within the product space, but they differ clearly in how they structure their product lines and define their core use cases.
As per its official website, Irwin Naturals positions itself as a broad wellness brand built around combination formulas, with a strong emphasis on liquid soft-gel delivery and multi-benefit products. Its catalog covers areas such as digestion, weight management, cardiovascular support, joint health, mood, energy, and daily nutrition.
The brand’s examples include 2-in-1 Cleanse & Flush Weight Loss Support, 2-in-1 Kidney & Liver Super Cleanse, Brain Awake and Brain Awake RED, Biotin-6000 for hair and nails, Blood Sugar Balance Berberine Body + Fat Burner, and Body Fat Diet System-Six RED.
Many of these products combine multiple botanicals, vitamins, and functional compounds into a single formula designed to address related concerns together, rather than isolating one outcome per product.
Force Factor, meanwhile, takes a highly segmented and category-driven approach, offering a significantly broader catalog organized around specific performance and condition-focused goals. Its lineup includes well-defined product families such as Total Beets Original Powder, Total Beets Energy Powder, Total Beets Ultimate Heart Health Soft Chews and Capsules, Modern Mushrooms Powder and Capsules, Perfect Maca, Legendary Creatine Soft Chews, and ProbioSlim with multiple strength variants.
Beyond blended formulas, the brand also maintains an extensive Essentials range featuring single-ingredient or narrowly focused products such as Magnesium Glycinate Powder, Alpha GPC, L-Theanine, Berberine, Creatine Monohydrate, Lion’s Mane, Resveratrol, NMN, and Spermidine.
From a positioning standpoint, Irwin Naturals leans toward integrated options that prioritize convenience and absorption, often addressing multiple physiological systems within one product.
Force Factor emphasizes specialization and depth, offering distinct products for nitric oxide support, pre-workout performance, testosterone support, brain health, sleep, metabolic health, and longevity.
While both brands cover overlapping areas such as digestion, heart health, energy, and weight management, Irwin Naturals focuses more on all-in-one formulations like Cleanse & Flush programs and Advanced Absorption blends, whereas Force Factor differentiates itself through category breadth, targeted product families like Test X180, SCORE!, Somnapure, and VolcaNO, and a wider selection of single-nutrient and performance-oriented options.
Masculen operates as a men-focused supplement brand centered on mental clarity, physical vitality, sexual performance, sleep quality, energy, and longevity.
The brand maintains a deliberately narrow product lineup, with offerings such as Titan Male Enhancement, Top Gun Daily Nootropic, Lights Out Nighttime Sleep Aid, All Night Energy Booster, and Eternal Life Extension Multiplier.
As per its official website, each product is designed around a single primary outcome, allowing the brand to keep formulations targeted and the overall selection easy to navigate. The emphasis remains on performance-oriented support rather than broad daily wellness coverage.
Meanwhile, Force Factor functions as a full-spectrum wellness brand with an extensive catalog covering superfoods, heart health, digestion, hydration, sleep, brain health, testosterone support, immune health, longevity, weight management, sexual health, women’s health, kids’ nutrition, and animal-based supplements.
Its product lines, such as Total Beets, Smarter Greens, ProbioSlim, Somnapure, Forebrain, VolcaNO, LeanFire, Test X180, and NAD+ Longevity, are available in multiple formats, including powders, capsules, tablets, gummies, soft chews, and drink mixes. This structure supports a wide range of fitness goals but can require more effort to compare similar products within the same category.
In formulation strategy, Masculen emphasizes clinically studied ingredients and outcome-specific dosing. Examples include KSM-66 Ashwagandha in Titan Male Enhancement and nicotinamide riboside (NR) in Eternal, both selected for defined physiological roles tied to performance and aging.
Force Factor also highlights research and development, but its formulations draw from a wider range of botanicals, vitamins, minerals, probiotics, amino acids, functional foods, and animal-derived nutrients, many of which appear across multiple categories and delivery formats.
Both brands reference GMP-certified, FDA-inspected manufacturing practices. Masculen highlights American-based production and smaller-scale oversight as part of its quality narrative. Force Factor emphasizes structured quality systems suited to a large portfolio, including ingredient validation, in-process testing, impurity screening, and finished product verification across a high number of product options.
Masculen reflects a focused approach built around a limited set of performance and longevity outcomes for men, while Force Factor reflects a broad, category-spanning approach designed to cover an extensive range of wellness needs.
When evaluating Force Factor, we considered the brand’s background, longevity, product scope, and third-party business credibility indicators.
Established in 2009 by two former Harvard rowers, Force Factor operates as a wellness and performance-focused supplement brand with offerings that cover sports nutrition, energy support, circulation and heart health, metabolism, protein powders, and targeted daily supplements.
The brand has been active for more than a decade and currently holds an A+ rating with the BBB, which reflects compliance with standards related to transparency, responsiveness, and business conduct. It is important to note that this rating evaluates how the company manages customer interactions and complaints, rather than the effectiveness or scientific validation of its products.
BBB records indicate a relatively limited number of complaints for a brand of this scale, with most cases receiving formal responses from the company. Reported issues tend to center on customer service experiences, packaging, or product expectations, rather than unresolved disputes or broader concerns about business practices. This pattern suggests an established process for handling consumer feedback.
Our evaluation positions Force Factor as a long-standing supplement brand with consistent business operations and a broad product portfolio. Its BBB standing supports confidence in how the company addresses customer concerns, while individual product experiences may vary depending on formulation and user expectations.
Based on Amazon customer reviews published between 2021 and 2025, Force Factor is generally evaluated through how its products fit into everyday routines rather than through short-term or clinical-style outcomes.
The brand’s Total Beets Ultimate Heart Health Chews hold a 4.6 rating based on 3,000 reviews. Customers commonly report improvements in daily energy levels and stamina over time. Some users also reference changes in circulation or blood pressure readings, while others describe more general reductions in sluggishness.
Taste and texture are frequently viewed as strengths, especially for those who dislike beet-based products. At the same time, a few customers highlighted concerns such as sweetness, sticking to teeth or dental work, and mixed tolerance among users with sensitive teeth, suggesting that oral comfort can influence long-term use.
Its Smarter Greens Superfood Chews, rated 4.6 based on 2,800+ reviews, is praised for its digestive support and convenience. Many users describe these chews as an accessible way to supplement greens when dietary intake is inconsistent.
On the other hand, Score! Hardcore has received a 4.1 rating based on 300 reviews, showing more varied user responses. Many customers note gradual improvements in stamina and libido when used consistently and according to timing guidance. However, some users highlighted concerts such as reports of stomach discomfort, sleep disruption, or minimal perceived effect, even after extended use.
This feedback indicates that Force Factor products are commonly evaluated for practicality, taste, and routine compatibility, with outcomes that depend largely on personal expectations, consistency, and tolerance.
Force Factor operates as a multi-category, performance-oriented brand with an emphasis on broad accessibility and routine use. Its consistent availability through major retailers also reflects a strategy centered on scale and mainstream integration rather than narrow specialization.
The brand presents its offerings as supporting everyday wellness and fitness through functional ingredients with recognized biological relevance. However, publicly available information on product-specific research, formulation rationale, and clinical oversight remains limited. Although the brand references GMP-compliant manufacturing and quality testing, deeper disclosure around clinical validation and advisory leadership is minimal.
As with any performance-focused brand, individual suitability may vary. It is essential to understand that its products containing nitrates, stimulants, or adaptogenic ingredients may warrant additional consideration when used alongside medications or as part of long-term routines.
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