Novi focuses on supporting hydration and digestive comfort, especially if you are following a weight management program. The brand‘s formulation might support energy levels, provide antioxidant support, promote gut health, and support micronutrient intake. It also focuses on tackling common side effects of weight management medications, including nausea, fatigue, and bloating.
In this review, we examine the brand’s singular-product approach, formulation standards, and quality/testing transparency. The review also discusses the potential advantages and limitations of the brand.
Novi is focused on supporting the hydration and nutritional needs during GLP-1 medication use. As per its official website, the brand offers a single product in its lineup called Novi Restore, a powdered mix that pairs vitamins, electrolytes, probiotics, and ginger. The makers state that Restore is pharmacist-formulated and developed by a clinical pharmacist with expertise in medication therapy management and nutritional science.
According to its official site, the brand’s offering is manufactured in the United States at a cGMP-certified, FDA-registered facility. It also claims that every batch undergoes third-party testing for identity, purity, and microbial screening, with Certificates of Analysis made available upon request.
Novi Restor formulation is intended to provide nutritional support to address hydration, digestive balance, and micronutrient intake. It contains an electrolyte blend with magnesium, sodium, and potassium. Intake of weight management medications could slow gastric emptying and suppress thirst cues, which may increase the risk of mild dehydration.
Electrolytes in the formula could help regulate osmotic balance across cell membranes and support processes like nerve conduction and muscle contraction. Organic ginger root is also included for digestive support. oGinger contains bioactive compounds like gingerols and shogaols that help regulate signals between the digestive tract and central nervous system, which might help minimize concerns like nausea and bloating.
Novi Restore contains a B vitamin complex, including B vitamins like methylcobalamin B12, folate, riboflavin, and niacin. These B vitamins may support mitochondrial energy production, while also contributing to carbohydrate, fat, and protein metabolism. Such mechanisms may help improve nutrient absorption from foods and boost energy levels.
The probiotic blend in the formulation could support gut microbiome balance during periods of altered digestion. Probiotic organisms interact with intestinal epithelial cells and influence short-chain fatty acid production, which may support bowel regularity and gut comfort. Restore also comprises an organic reds blend with 12 antioxidant-rich compounds that contribute polyphenols and phytonutrients. Such compounds may help lower oxidative stress and support vascular and cellular function.
Novi structures its entire brand identity around one product called Restore powder. There are no multiple flavors, condition-specific variations, or tiered performance options. The website consistently directs attention to this single probiotic drink mix, keeping the brand message tightly focused. Due to this narrow catalog structure, the brand’s operational focus remains on one formulation instead of dividing attention across multiple product lines. Its resources can remain concentrated on probiotic stability, quality control, and ingredient consistency within the same formula. Selecting one defined product removes comparison between variants and reduces second-guessing. A single consistent formula also helps set stable expectations around taste, potency, and daily digestive use.
Drink Novi formulates Novi Restore with a clearly defined probiotic blend that delivers 3 billion CFU, as stated by the brand. The blend supports digestive health through specific strains targeted for microbial balance, gut barrier function, and regularity. Such a probiotic-led formulation approach may support gut barrier function, minimize occasional bloating, and support digestive regularity. Each scoop (8.5g) of the powder provides a fixed daily dose of probiotics, with no requirement for adjusting serving sizes. Such consistency may help you track changes in bloating or regularity against a steady 3 billion CFU baseline. The result is a simple, transparent probiotic routine built around one clearly defined formula.
Long-term operating history for Novi is limited. The brand was launched in 2024 as a nutrition-focused company, with its website and initial promotional efforts beginning that same year.
As the brand’s operations began in 2024, extended repeat purchase metrics and long-term retention data are not available. There are no multi-year reformulation records or long-standing consistency benchmarks demonstrating stable product performance over time. This short track record could limit historical validation. It may cause purchase decisions to shift on early customer reviews and initial subscriber feedback rather than sustained market evidence.
Drink Novi positions its offerings around those using GLP-1 medications, which creates a focused segmentation. The brand’s growth and retention are closely tied to prescribing trends, insurance coverage policies, and continued demand within the specific category. Any slowdown in prescriptions, regulatory changes, or market saturation within the GLP-1 space could directly affect the brand’s addressable market.
Diversification beyond this segment remains limited. The brand’s product is not positioned for general probiotic use or everyday digestive support outside the weight management context. This focused strategy restricts scalability and can be a disadvantage when assessing durability and adaptability.
Drink Novi does not clearly publish batch-specific third-party lab reports on its website. You do not get easy access to strain verification summaries or shelf-life stability data that confirm CFU counts through expiration. The brand also does not disclose formal partnerships with independent labs, universities, or contract research organizations that test its finished products under controlled conditions. Such a lack of transparency could reduce external validation visibility. As a result, you are left to rely mainly on label claims and internal quality controls.
SoWell and Novi both position themselves around supporting those taking weight management medications. However, the brands differ in their scope, product structure, leadership framing, and how comprehensive their ecosystems are built.
Founding narrative and positioning reflect a structural difference between the brands. Founded by Alexandra Sowa, MD, SoWell emphasizes that medication alone is often insufficient without structured nutritional and behavioral support. Meanwhile, Novi highlights pharmacist-led formulation and evidence-based ingredient selection rather than a physician-led care philosophy or clinical practice background.
In terms of product range, there are some differences. SoWell organizes offerings across the Daily Support and Targeted Supplements categories. The Daily Support line includes SoWell’s Electrolytes, Protein, and Fiber offerings, which together form the GLP-1 Support System. Its targeted formulations line features supportive products like Balanced Berberine, Synced, Calm, and B-Complex. Such offerings expand beyond hydration and digestion support into broader metabolic and cardiovascular categories. Meanwhile, Novi offers a single product called Restore, which combines an electrolyte blend, a complete B-vitamin complex, a 3 billion CFU probiotic blend, and essential nutrients. The brand does not expand beyond this offering.
Levels of support ecosystem integration are another point of difference. SoWell extends beyond nutritional support with structured programs like The SoWell Way of Eating, a 28-day habit challenge, and a product customization quiz. It also offers a Weight Biology Kit, an at-home lab test kit that measures fasting insulin, fasting glucose, HbA1c, TSH, and vitamin B12 levels. Meanwhile, Novi provides resources like a free GLP-1 Side Effects Guide and promotes a pilot program for early adopters, but does not integrate laboratory testing or structured behavioral programs into its platform.
SoWell functions as a physician-led metabolic support platform that pairs multiple formulations, structured education, habit challenges, and biomarker testing into a coordinated system tailored to weight management support. Novi, by comparison, operates as a pharmacist-led brand focused narrowly on a singular-product approach, delivering hydration, probiotics, vitamins, and botanicals.
When comparing Liquid I.V. and Novi, both brands offer powdered drink mixes to support hydration and energy needs. However, the brands have some differences in their core positioning, range of offerings, quality framework, and sustainability practices.
Liquid I.V. is structured as a broad hydration support brand built around oral rehydration science and mainstream lifestyle use, positioning hydration as foundational to supporting energy, focus, and endurance. Meanwhile, Novi focuses narrowly on adults using weight management medications, keeping its identity around a single formulation developed to address hydration, digestive comfort, and energy fluctuations linked specifically to reduced appetite and intake.
The product range indicates a point of contrast between the brands. Liquid I.V. positions Hydration Multiplier® as its flagship Oral Rehydration Powder. Additional lines like Energy Multiplier®, Immune Support, Sugar-Free Hydration Multiplier®, Sugar-Free Energy Multiplier®, and a Kids line expand the brand’s hydration framework. Meanwhile, Novi offers a single powdered offering called Restore, which intends to support hydration needs, digestion, energy levels, and antioxidant support, particularly if you are taking GLP-1 medications.
Flavor variety also distinguishes the two brands. Liquid I.V. maintains a diversified portfolio with a wide flavor range, including Mandarin Orange, Pomegranate Punch, Strawberry Kiwi, Blackberry Lemonade, Mango, Cotton Candy, and Acai Berry. On the other hand, Novi currently centers its catalog on a single product that is available only in a mixed berry flavor.
Quality and compliance messaging are emphasized by both brands, but framed differently. Liquid I.V. highlights gluten testing conducted at an ISO 17025-accredited laboratory using the ELISA method, certification from the Gluten-Free Certification Organization, and ingredient sourcing standards presented under its Science section. Meanwhile, Novi emphasizes pharmacist-led formulation, manufacturing in a cGMP-certified and FDA-registered facility, and third-party testing for screening identity, potency, and microbial contamination, with Certificates of Analysis made available upon request.
When evaluating the brand, we analyzed its operational background, product positioning, and standing across independent review forums. Novi appears to be a relatively new brand focused specifically on supporting the hydration and nutritional needs of those on weight management medications.
In terms of third-party feedback, Novi carries a 4.4 out of 5 score on TenereTeam based on 35+ ratings. Reviews highlighted ease of use through single-serve stick packs, dietary positioning such as organic and vegan standards, and perceived support during medication plans. However, some users indicate no noticeable changes, showing mixed individual experiences.
As of now, the brand does not have an active presence on other independent platforms like the Better Business Bureau, ConsumerAffairs, or Trustpilot. This may limit visibility into the brand’s complaint history or long-term service performance. Current data suggests a growing brand presence, but broader third-party validation and longer operational history would provide stronger confirmation of its reputation.
To assess brand performance, we reviewed publicly accessible feedback of Novi across major third-party platforms, including Amazon, Reddit, Trustpilot, and ThingTesting, to determine how the brand’s offerings are being received outside of its own website. However, as of now, there are no publicly available customer reviews or rating scores for Novi or its products across these platforms.
An absence of third-party feedback does not automatically indicate positive or negative performance. However, it does mean there is currently no independent review data available to assess the brand’s customer satisfaction trends, recurring concerns, product effectiveness, or customer service responsiveness.
Novi focuses on powdered drink mix to support hydration and digestive health, especially during prescription-based weight management programs. However, the brand maintains a relatively new positioning, which means it lacks long-term outcome data and broad real-world validation for its offerings. It is also important to note that the brand’s probiotic and electrolyte blend might trigger mild bloating, especially during early use.
Before considering the brand for your needs, it is essential to consider that its offering plays a supportive role and does not remove the underlying risks associated with prescription weight management medications, including gastrointestinal effects or dehydration-related strain. Outcomes may also vary based on hydration habits, baseline gut health, diet, and adherence.
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