Live It Up offers powdered superfood offerings, which contain a mix of antioxidants, essential nutrients, adaptogens, and minerals. The brand’s catalog covers green powders, mineral and electrolyte mixes, and beet root–based formulas. These offerings may help target various functional benefits, including lowering stress levels, boosting energy levels, maintaining electrolyte balance, and supporting immunity.
In this review, we examine the brand’s product range, formulation approach, and quality control standards. The review further explores the associated brand advantages and potential limitations.
Co-founded by Haim Nigri, Live it Up focused on powdered blends to support daily nutrition needs and convenience in consumption. The brand emphasizes natural food sourcing, plant-based whole food ingredients, and simple preparation formats.
As part of its catalog, the brand offers products like the Super Greens Powder, Golden Hour, Vital Minerals, and Feel the Beet. Such offerings are intended to complement your daily nutrition goals, promote relaxation, support the intake of essential nutrients, and restore diminishing electrolyte levels.
The manufacturers claim that all products are vegan and gluten-free, with no artificial colors, flavors, sweeteners, preservatives, or herbicides included. Ingredients are positioned as non-GMO, with the manufacturing taking place in the United States in GMP-compliant facilities. As per its official website, all offerings also undergo independent third-party testing to screen for heavy metals, allergens, bacteria, yeasts, molds, and contaminants.
Feel The Beet is a superfood powder built around beetroot juice powder and a targeted mix of adaptogens intended to support blood circulation, energy levels, and mental stamina. Beetroot juice powder naturally contains dietary nitrates that your body converts into nitric oxide, which may relax and widen the blood vessels, which may help blood to move efficiently through the cardiovascular system.
The formulation also includes an adaptogenic PeakO2 mushroom blend, comprising cordyceps, Lion’s mane, reishi, shiitake, and turkey tail mushrooms. Cordyceps may support improved oxygen utilization and mitochondrial efficiency, which promotes cellular energy production. Lion’s mane supports nerve growth factor activity, which may support cognitive function, focus, and concentration. Reishi and turkey tail mushrooms further contribute antioxidant compounds that might protect cells from oxidative stress while supporting immune balance.
Feel The Beet also includes KSM-66 ashwagandha to support balance in cortisol signaling, which helps reduce stress-related fatigue and supports mood stability. The manufacturers also added ElevATP in the formulation to support the body’s natural production of adenosine triphosphate (ATP), the primary energy molecule used by cells for muscle contraction and metabolic activity.
Golden Hour is a caffeine-free golden milk latte formulated to support relaxation, lower stress levels, and support vitality through a mix of functional botanicals and warming spices. The Golden Milk Blend has ashwagandha extract, which helps regulate cortisol activity, improving how the body responds to daily mental and physical stressors. Turmeric and ginger are also included in the blend, where turmeric provides the curcumin compound that helps support a healthy inflammatory response and antioxidant protection. Ginger supports digestion by stimulating gastric motility and may help ease digestive discomfort that may otherwise interfere with relaxation.
The makers further included cardamom and cinnamon to support digestion and metabolism by helping regulate gut activity and supporting balanced blood sugar responses.
Golden Hour also contains spices focused on nervous system support and nutrient absorption. Nutmeg and saffron contain natural compounds associated with mood balance and relaxation pathways, which may help ease mental overactivity during the evening. Black pepper provides piperine, which enhances the absorption of curcumin and other fat-soluble compounds.
Vital Minerals is an electrolyte powder formulated to support daily hydration by helping your body absorb and retain fluids and electrolytes more efficiently. According to its official website, one scoop (5.6g) of the powder provides 10 calories, 68mg of vitamin C, 300mg of potassium, 510mg of sodium, and 1500mg of coconut water powder.
Sodium from natural sea salt could support the movement of water across cell membranes and help maintain proper blood volume, which is important for circulation and hydration. Potassium from coconut water powder helps regulate fluid balance within cells and supports normal electrical signaling in nerves and muscles. The balance is essential for avoiding fatigue related to dehydration and for supporting steady energy levels during daily activity.
Vital Minerals also contains vitamin C, which could support energy metabolism by helping convert nutrients into usable energy at the cellular level. It also contributes to collagen synthesis, which helps support the integrity of connective tissues, joints, and blood vessels.
Live It Up adopts a minimalist brand approach that emphasizes functional clarity and restrained design philosophy. Product presentation is intentionally streamlined, with essential information like ingredient lists, sourcing standards (including vegan positioning and Made in the USA), and basic product context displayed clearly. The minimalist philosophy further extends to packaging, where products like Feel The Beet and Golden Hour feature clean layouts, limited color palettes dominated by red or yellow, and clearly visible identifiers like product names, lot codes, and expiration dates.
The brand’s minimalist approach may help reduce friction when reviewing product details, make key information easier to locate, and lower the mental effort required to evaluate or reuse the products. A lack of unnecessary visual clutter may also support habitual, routine use without distraction, aligning with preferences for simplicity, transparency, and a more controlled product experience.
Clear differentiation is limited within Live It Up’s catalog, which comprises products like Vital Minerals and Golden Hour. The ingredient structure, product format, and brand positioning closely mirror common patterns across the nutrition support space, lacking a distinct mechanism of action or proprietary edge.
The brand does not clearly identify a signature feature unique to its formula. There is no reference to patented manufacturing processes, strain-specific research, or publicly shared performance benchmarks that belong exclusively to the brand. Without a clear functional reason to differentiate the brand’s formulations, purchase decisions may rely more on price, flavor, or promotions than on a defined advantage that supports long-term loyalty.
Humann and Live It Up both organize their offerings around nutrition-driven daily habits. However, the brands differ sharply in scientific orientation, breadth of catalog, testing transparency, and pricing structure. In terms of positioning, Humann is built around supporting cardiovascular function as a central biological system, with its platform based in nitric oxide science originating from academic research at The University of Texas and the Nobel Prize–winning work of Dr. Ferid Murad. Meanwhile, Live It Up positions itself around ease of daily nutrition through whole-food powders, prioritizing simplicity, taste, and consistency rather than clinical framing.
The scope and structure of the product catalog reflect some points of difference. Humann organizes its lineup by cardiovascular and metabolic functions, including categories like cholesterol, vascular health, cognitive health, metabolism and blood sugar, and inflammation & joint health. It offers more than 20 products across these categories, with some signature offerings like SuperBeets® Heart Chews, Neo40® Tablets, and D3 + K2 Vitamin Chews. Meanwhile, Live It Up maintains a narrower catalog focused on powdered blends, including options like Feel the Beet, Golden Hour, and Vital Minerals.
Pricing and access models also differ in structure and intent. Most offerings from Humann are typically priced at around $18–$65 as part of one-time purchase options. Meanwhile, Live It Up offerings are typically priced between $28 and $45. Humann functions as a cardiovascular-focused nutrition brand grounded in nitric oxide research, clinical involvement, and clearly segmented product categories tied to specific physiological systems. Live It Up, on the other hand, operates as a streamlined superfoods platform centered on powdered blends, clean ingredient profiles, and third-party testing standards.
When comparing the brands, both Trace Minerals and Live It Up frame their offerings around supporting foundational nutrition needs. However, the brands have some nuances in terms of their core positioning, sourcing philosophy, product range, and sustainability standards.
Co-founded by Matt Kilts and Scott Perkes, Trace Minerals is organized around mineral replenishment as a core physiological requirement. The brand positions mineral depletion as a structural issue linked to soil erosion, water filtration, and modern food systems, and builds its identity around restoring mineral balance through naturally concentrated mineral complex formulations. Meanwhile, Live It Up keeps its formulation standards around supporting daily nutrition needs, emphasizing simplicity, taste, and consistency.
The sourcing and formulation models indicate points of contrast between the brands. As per its official website, Trace Minerals relies on ConcenTrace®, a mineral base derived from Great Salt Lake water through solar evaporation, which allows minerals to concentrate naturally into an ionic liquid form. Live It Up, meanwhile, sources plant-based ingredients globally and formulates powdered blends across greens, beets, adaptogens, and hydration support ingredients.
Catalog structure further separates the two brands. Trace Minerals maintains a wide-ranging portfolio organized by mineral function and delivery format, covering liquids, powders, capsules, tablets, gummies, chewables, and stick packs. A few signature offerings in its catalog include the ConcenTrace® Trace Mineral Drops, Daily Mineral Powder, and Ionic D3+K2. On the other hand, Live It Up maintains a deliberately compact lineup focused almost entirely on powdered blends, including options like Vital Minerals, Golden Hour, and Feel the Beet.
Quality assurance and testing are priorities for both brands, though expressed differently. Trace Minerals emphasizes consistency and absorbability, supported by advisory input from medical and nutrition professionals. Meanwhile, Live It Up highlights batch-level third-party testing for screening heavy metals, allergens, microbes, mycotoxins, and pesticide residues across all products.
Trace Minerals integrates sustainability directly into its sourcing model, claiming to adhere to responsible harvesting practices at the Great Salt Lake, ISO 14001 certification for environmental management, and a transition toward post-consumer recycled packaging. Meanwhile, Live It Up adopts a more lifestyle-oriented brand identity, blending nutrition messaging with community engagement through educational content and initiatives like its Health Ambassador Scholarship.
Trace Minerals specializes in targeted, naturally derived ionic minerals, offering diverse formats and a strong sustainability commitment. In contrast, Live It Up emphasizes straightforward, palatable plant-based powders for everyday nutrition, backed by rigorous testing and community engagement.
In evaluating the brand, we reviewed authentic customer feedback of the brand’s two core offerings on Amazon to understand how they perform in everyday use, focusing on taste, mixability, and perceived effects.
On Amazon, Golden Hour carries a 4.3 out of 5 score based on 35+ reviews, indicating a generally positive response. Many users appreciated the product’s cinnamon-forward warmth, balanced spice notes, and a café-style feel when mixed with milk or milk alternatives. Several users also experienced a sense of calm, relaxation, and improved sleep quality with consistent use. However, some users expressed mixability concerns around clumping or incomplete dissolution, leading some to use frothers, steamers, or accept small chunks as normal.
Feel the Beet product holds a 4.2 out of 5 score based on 25+ reviews, reflecting a more mixed response. Feedback on the taste profile is generally described as mild, earthy, or lightly sweet. Many users experienced gentle, sustained energy and improved focus without jitters, while others describe effects as subtle. However, a few users expressed concerns about the use of a proprietary blend in the product. Price is also frequently cited, with some consumers noting that the cost outweighs the benefits.
Based on the available feedback, it appears that many users appreciated the brand’s offerings for their flavor, ingredient sourcing, and ease of use. However, critical feedback revolves around mixability concerns, premium pricing, and variations in individual effectiveness.
When evaluating Live It Up, we reviewed its operational background, business maturity, and standing across independent review platforms. On Trustpilot, the brand holds a 3.3 out of 5 score based on 30+ reviews shared between 2025 and 2026. Many users appreciated the taste profile, clean label preferences, and perceived value of hydration and mineral-based blends from the brand. However, negative feedback is tied to a nationwide salmonella-related recall, alongside repeated concerns about delayed refunds, limited customer service access, and subscription billing disputes.
On BBB, the brand currently maintains an A+ rating. However, the BBB profile was opened recently in 2026 and contains no listed reviews or complaints, limiting transparency around external verification.
At present, our evaluation indicates that the brand’s reputation reflects a growing brand that requires stronger operational consistency, transparency, and customer support follow-through.
Live It Up emphasizes powdered blends, third-party testing, and support for daily nutrition goals as a core part of its identity. However, the brand maintains limited diversity in its catalog due to its focus on powdered mixes, without extending to formats like capsules, softgels, or liquids.
The brand’s claims related to stress support, gut balance, or vitality rely on general ingredient research rather than peer-reviewed studies conducted on the finished products. Inclusion of botanical ingredients like turmeric or beet root across products might contribute to bloating, headaches, or digestive discomfort.
When considering opting for the brand’s offerings, it is essential to note that personal experiences and outcomes may vary based on baseline diet, consistency of use, tolerance for botanical ingredients, and preferences.
Contact us at [email protected] or follow @leafsnap on Twitter! View our Privacy Policy.
