Equip Foods is a nutrition and supplement brand that focuses on formulations made with minimal processing and simplified ingredient lists. The lineup includes protein powders, protein bars, colostrum products, collagen formulations, pre-workout formulas, and coffee.
The brand’s offerings are said to support areas such as daily protein intake, muscle recovery, gut health, connective tissue support, and workout performance.
In this review, we examine the brand’s core positioning, range of offerings, transparency around quality and testing standards, associated brand advantages, and potential limitations.
Equip Foods is built around a minimal-ingredient philosophy and food-derived nutrition approach rather than traditional multi-ingredient formulas. The manufacturers emphasize that all offerings feature whole-food ingredients alongside nutrients like zinc, B vitamins, magnesium, and calcium.
Across its messaging, the brand strongly emphasizes purity standards, transparent sourcing, and avoiding fillers, repeatedly highlighting that its offerings are free from artificial flavors, flow agents, and processed ingredients.
The brand’s product portfolio is anchored by Prime Protein, a grass-fed beef isolate protein powder, which is presented as highly bioavailable, easier on digestion, and nutrient-dense. Beyond this, the brand’s lineup features other products like Prime Bars, Grass-Fed Collagen, Core Colostrum Gummies, Pure Pre, and Clean Coffee.
Prime Protein offers a dairy-free option to whey and plant protein blends. According to its official site, the powder features 20-21g of protein and zero added sugars per 25.7-gram scoop. It uses protein isolate derived from grass-fed meat and bones, while also comprising naturally occurring collagen and gelatin from the same source.
Beef protein isolate could support muscle protein synthesis (MPS) by delivering essential amino acids that activate mTOR signaling in skeletal muscle. Leucine and other branched-chain amino acids may support muscle repair and post-exercise recovery.
The collagen/gelatin fraction contributes higher levels of glycine, proline, and hydroxyproline, amino acids heavily used in connective tissue matrix formation. Such amino acids may offer structural support for your joints, tendons, skin, and gut lining. As per the official website, Prime Protein is available in chocolate, vanilla, strawberry, salted caramel, peanut butter, iced coffee, unflavored, and cinnamon roll flavors.
Prime Bar is formulated to deliver 20g of grass-fed, beef-based protein per 61-gram bar, which comprises beef protein isolate, collagen peptides, and bovine colostrum. As per its official website, the product is available in churro, peanut butter, chocolate, and mixed berry flavors. It could support protein intake between meals and offer post-exercise recovery support.
Collagen peptides in the formula pair essential amino acids like proline, glycine, and hydroxyproline. These amino acids may support extracellular matrix turnover, which could support tendon and ligament remodeling and structural protein maintenance under training load. Bovine colostrum adds bioactive milk-derived proteins and peptides, including immunoglobulins and growth-factor–associated fractions. These compounds support gut barrier signaling and immune resilience in the intestinal lining, which may support digestive comfort and nutrient absorption.
The manufacturers added dates and honey to Prime Bar, which work as whole-food carbohydrates and provide quick energy replenishment, which could support glycogen replenishment without relying on refined syrups. Cocoa butter and grass-fed tallow provide energy-dense fats that may slow gastric emptying and support satiety.
Grass-fed collagen may support the integrity of structural tissues such as tendons, joints, hair, skin, nails, and the gut lining. The formulation contains Type I and Type III collagen, with no added flavors, sweeteners, or blends.
Collagen peptides act as a targeted amino acid and peptide supply for extracellular matrix maintenance. After ingestion, collagen is broken into small peptides such as hydroxyproline-containing di- and tri-peptides, which are absorbed through the small intestine and circulate to connective tissues.
Type I and Type III collagen peptides provide the structural amino acid profile commonly associated with dermal collagen density and connective tissue integrity. Glycine supports collagen triple-helix stability and also participates in glutathione synthesis, which could support skin firmness and elasticity, hair strength, and nail integrity.
Core Colostrum may help support digestive resilience, the body’s natural immune defense mechanisms, and recovery. The formulation contains bovine colostrum with concentrated immunologically active proteins and signaling peptides that primarily interact with the gastrointestinal lining.
Immunoglobulins (such as IgG) can bind microbial components in the gut lumen, helping reduce antigen load that may otherwise drive intestinal immune activation. Lactoferrin in colostrum contributes antimicrobial and iron-binding activity, limiting iron availability for certain microbes while also signaling through immune pathways that regulate inflammatory tone.
Core Colostrum formula features bioactive proteins alongside essential amino acids, which contribute to tissue repair signaling. As per the manufacturer, the formulation undergoes low-temperature drying, which could support preservation of immunoglobulin structure and lactoferrin activity, which are protein-based compounds that can be degraded by excessive heat.
As per its official website, Clean Coffee features whole-bean coffee made from arabica beans sourced through coffee cooperatives in Nicaragua and Honduras. It is available in caffeinated and decaffeinated options.
Caffeine functions as an adenosine receptor antagonist (A1 and A2A), which reduces adenosine-driven fatigue signaling and increases alertness by shifting neurotransmission toward higher dopaminergic and noradrenergic tone. Such effects may boost energy levels and minimize feelings of fatigue.
The formulation also contains chlorogenic acids and other polyphenols due to its caffeine content. Such compounds can influence oxidative balance and metabolism-related signaling, including mild effects on glucose handling, which may help reduce inflammation and support immunity.
Pure Pre is a pre-workout formula that is intended to support energy levels, endurance, and training focus. The formulation contains a mix of ingredients like caffeine (from green tea), creatine, sea salt, B vitamins (B6 and B12), citrulline malate, taurine, tyrosine, and essential amino acids.
Green tea-derived caffeine acts as an adenosine receptor antagonist, which may help lower perceived fatigue and stimulate central nervous system arousal, which may improve training drive and reaction times. Pure Pre contains citrulline malate that may increase arginine availability for nitric oxide synthase and support vasodilation during training. Increased blood flow can support oxygen and nutrient delivery during repeated sets. It may also reduce perceived exertion in endurance or high-volume training sessions.
Pure Pre references creatine as a core component, which could increase your intramuscular phosphocreatine stores. Such effects may help improve rapid ATP regeneration during short bursts of high-intensity work such as sprinting or heavy lifting. These mechanisms may help improve training volume capacity and endurance.
B vitamins (such as vitamins B6 and B12) could support energy metabolism by acting as cofactors in carbohydrate, fat, and amino acid metabolism. These vitamins do not directly provide energy but support enzyme pathways that convert food substrates into usable cellular energy.
Core Colostrum Gummies contain grass-fed bovine colostrum, which may support immunity, gut health, and recovery needs. The formulation contains immunoglobulins, lactoferrin, and growth-factor–associated compounds.
Immunoglobulins may support barrier-level immune defense by limiting pathogen attachment in the gut lining, while lactoferrin could interact with innate immune signaling. Core Colostrum Gummies are also positioned for workout support and illness recovery. This positioning is typically linked to systemic effects that may occur when gut barrier status is supported, such as reduced inflammatory burden and improved nutrient absorption efficiency.
Equip Foods claims to maintain a formulation philosophy that avoids fillers, gums, artificial sweeteners, preservatives, and synthetic additives. This principle is stated to apply consistently across its full range, including Prime Protein, Prime Bar, and Clean Coffee.
The brand describes its formulations as simple and tightly focused, emphasizing single-source proteins and short ingredient lists. It claims to exclude thickeners, emulsifiers, and texture agents commonly used in protein powders, reflecting a focus on ingredient quality over sensory modification or processing convenience.
Equip Foods also claims its communication choices mirror the minimalistic approach. Product names are described as functional, usage directions are concise, and Certificates of Analysis are stated to be publicly accessible. These elements support a positioning centered on low-intervention nutrition and rigorous contaminant monitoring.
Equip Foods states that its products are developed under clinician oversight. The company was founded in 2015 by Anthony Gustin, a board-certified sports physician, whose professional experience with athletes is described as informing the brand’s approach to practical nutrition applications.
According to the brand, Dr. Gustin’s clinical background influences ingredient selection. Formulas are reported to exclude fillers, artificial sweeteners, and emulsifiers that clinicians typically identify as common digestive irritants. Ingredient lists are kept concise, focusing on functional components intended for tolerance and everyday usability rather than flavor or textural modification.
Equip Foods also claims to apply clinical standards to quality assurance. The brand reports conducting routine third-party testing for heavy metals, pesticides, glyphosate, microplastics, mycotoxins, and mold. These tests are described as addressing raw material and production-related risks, aligning with methods commonly used in clinical quality assessments.
Equip Foods’ product line continues to center on grass-fed beef protein as its foundational ingredient. Core offerings include Prime Protein, Prime Bars, Core Colostrum, and Pure Pre, indicating a focused protein- and drink-centric portfolio. The brand emphasizes simple, single-purpose formulations with short ingredient lists. Products avoid fortification, multifunctional blends, or complex stacks, keeping the emphasis on digestibility, protein quality, and sourcing integrity.
Compared with brands like Noble Origins or wellness collections associated with Kelly LeVeque, Equip Foods operates within a narrower nutritional scope. Noble Origins positions itself as a nutrition brand with All-in-One stacks blending beef protein, collagen, organs, and colostrum for metabolism, immunity, cognition, and hormonal health. Kelly LeVeque's brand encompasses holistic wellness through Fab 4 smoothies, supplements, bundles, courses, and guides addressing blood sugar, gut health, hormones, body composition, and lifestyle rituals. Equip Foods remains comparatively more focused on beef protein isolates, bars, collagen, colostrum, pre-workout, and coffee without comparable diversification into metabolic, hormonal, or multi-functional categories.
Equip Foods appears to sell primarily through its own website and select online e-commerce platforms like Amazon, with only a small number of specialty or niche retailers carrying select products such as Prime Bar. The brand does not have a significant presence in major national grocery or supplement chains, and there are no widely reported partnerships with large consumer packaged goods companies, which keeps its distribution footprint relatively narrow.
Product accessibility concentrated in online channels may limit in‑store discovery, casual shopper exposure, and retail-driven visibility that larger brick-and-mortar or mass e‑commerce partnerships with retailers such as Walmart, Target, Costco, and GNC can provide.
When comparing Noble Origins and Equip Foods, both brands operate in the real-food performance nutrition space with a shared focus on grass-fed beef protein as a whey alternative. However, the brands have some differences across areas like formulation philosophies, quality standards, product range, and accessibility.
Noble Origins positions itself as a functional nutrition brand focused on real-food protein as daily fuel for performance, recovery, and purpose-driven living. The brand contrasts its approach against typical protein powders that rely on fillers, hidden irritants, or artificial ingredients. Clear exclusions such as no seed oils, no sugars, no whey, and an explicit focus on zero gut irritation highlight the brand’s identity around gut comfort and nutrient-dense sourcing standards. Meanwhile, Equip Foods positions itself as a real food nutrition brand emphasizing purity, transparency, supplier vetting, and third-party testing for contaminants.
In terms of product range, there are some differences between the brands. Noble Origins keeps its catalog tightly focused around one flagship product presented in a few variants. Its core offering is the Noble All-in-One Protein, available in Vanilla, Chocolate, and Bundled flavor formats. The brand’s formulation guidelines highlight the use of grass-fed beef protein isolate, hydrolyzed collagen peptides, colostrum, and nutrients across the core offering. The brand connects these ingredients to muscle repair, recovery, joint and connective tissue support, immune support, energy steadiness, and cognitive function support.
Meanwhile, Equip Foods maintains a broader product ecosystem around beef-based foundational nutrition, with Prime Protein powder positioned as the flagship offering that delivers around 20-21g of protein per scoop. The brand further extends its products across other formats and needs, including options like Core Colostrum Gummies, Grass-Fed Collagen, Prime Bar, Clean Coffee, Pure Pre, and Core Colostrum. The brand’s diverse product portfolio reflects a wider category footprint rather than keeping its identity limited to a single powder-based format.
Quality signaling and transparency also reflect differences between the brands. Noble Origins highlights standards like no whey and allergen avoidance, stating its formulations are free from soy, gluten, and traditional dairy proteins. The brand further clarifies that its products feature grass-fed colostrum that may contain trace whey, casein, and lactose content. Its FAQ page notes that the Noble All-in-One Protein line is not currently third-party tested by independent organizations. Meanwhile, Equip Foods places third-party testing at the center of its trust model, highlighting contaminant testing, supplier vetting, and visible product credibility cues.
In comparing Be Well by Kelly LeVeque and Equip Foods, we found that both brands function in the clean nutrition space with a shared focus on minimalism and quality sourcing standards. However, the brands have some nuances in terms of their backgrounds, core positioning, breadth of products, and quality standards.
Be Well by Kelly is positioned around holistic nutritionist Kelly LeVeque and her signature Fab 4 approach, with the brand narrative focused on making healthy eating feel realistic and simple in everyday life. The site consistently ties products to support blood sugar balance, craving control, and steady energy levels. The Fab 4 framework anchors the brand, described as building meals using clean protein, fat, fiber, and greens, with messaging that complete meals help support the blood sugar curve and reduce mindless snacking tied to insulin spikes. Meanwhile, Equip Foods is focused on purity, ingredient simplicity, and testing for contaminants.
Be Well’s product range is built to reinforce the Fab 4 routine, especially through daily smoothie rituals. The catalog features grass-fed protein powders designed for use in smoothies, including flavors like Chocolate Mint Grass-Fed Protein Powder, Vanilla Grass-Fed Beef Protein Powder, Chocolate Grass-Fed Beef Protein Powder, and Pumpkin Spice Grass-Fed Protein Powder. Plant-based alternatives like Chocolate Plant-Based Protein Powder and Unflavored Plant-Based Protein Powder expand the lineup for vegan preferences. Beyond protein, other offerings from the brand include Be Well Magnesium, Creatine with Creavitalis, and Essential Amino Acids Lemon Water, alongside bundled offerings like the Kelly’s Daily Routine Bundle, Chocolate Lovers Bundle, Hold the Sweet Bundle, and the Cozy Staples Bundle. On the other hand, Equip Foods anchors its protein identity around Prime Protein, which features grass-fed beef protein isolate that is positioned as easy on digestion and nutrient-dense. Beyond the powder, the brand extends its lineup across other formats and products like Core Colostrum, Clean Coffee, Grass-Fed Collagen, Pure Pre, and Prime Bar. The brand also offers an Equip Mystery Box.
Be Well highlights courses and guidance as core brand infrastructure, with video-based programs like Fab 4 Smoothie Basics, Fab 4 Fundamentals, Fab 4 Pregnancy, and Fab 4 Under Four, framing the brand as an ongoing learning ecosystem that supports pregnancy, postpartum wellness, and family nutrition. Meanwhile, Equip Foods relies more on manufacturing and ingredient quality storytelling, product-specific review volume, and contaminant-testing standards rather than offering structured nutrition courses.
When evaluating Equip Foods, we analyzed the verified consumer reviews of two of the brand’s core offerings on Amazon. Prime Protein carries a 4.2 out of 5 score based on 4,800+ global reviews. Many users repeatedly praised the clean ingredient list and the grass-fed beef protein source, positioning it as a suitable whey alternative. Flavor feedback is also a consistent strength, with multiple consumers calling out chocolate, salted caramel-style satisfaction, and other options like cinnamon roll as enjoyable. However, a few users mentioned the powder as not mixing well in a shaker and being prone to clumping or coagulating into a pudding-like texture when stirred. Value perception is split, with some customers saying it is worth paying more for sourcing and simplicity, while others label it expensive relative to competing protein powders.
Clean Coffee holds a 4.6 out of 5 score based on more than 120 reviews across Amazon. Many consumers described the coffee as smooth, rich, and not bitter, including positive comments about drinking it black. Some users also mentioned the coffee felt “cleaner,” with less jitters and energy dips. However, a few users found Clean Coffee to be overpriced in comparison to competitive coffee powders.
Based on the available consumer feedback, many users appreciated the brand’s offerings for their minimalism, clean-tasting staples, and intended benefits. However, some common concerns revolved around mixability and clumping issues with powders and the premium positioning of the products.
To evaluate Equip Foods, we assessed the brand’s standing across independent review forums to evaluate aspects like consumer sentiment and independent ratings.
On TenereTeam, the brand carries a 4.4 out of 5 score based on 1,760+ ratings and 11+ reviews on the platform. Many users appreciated the brand’s products like Prime Protein and Grass-Fed Collagen for their clean ingredients and perceived benefits. However, a few users expressed dissatisfaction with the non-availability of vegan products and premium pricing compared to competitive protein powder brands.
At the time of writing this review, the brand appears to have limited visibility and no presence across independent review platforms like Better Business Bureau and ConsumerAffairs.
Equip Foods is positioned as a minimalist nutrition brand that prioritizes short ingredient lists, single-source proteins, and whole-food style formulations. The brand’s product ecosystem is built around repeatable daily-use formats rather than niche stacks. It also emphasizes ingredient label transparency and contaminant-testing narratives.
While the brand repeatedly emphasizes third-party testing standards, the provided material also indicates limited public accessibility of batch-level documentation, which might reduce independent verification despite strong internal quality framing.
It is also important to note that the brand’s animal-based formulation approach may reduce relevance, especially if you are vegan, vegetarian, or looking to avoid bovine-sourced ingredients. Such considerations must be kept in mind before opting for the brand’s offerings.
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