Needed focuses on fertility, pregnancy, and postpartum health with a wide range of supplements that may help in addressing common nutrient gaps. It offers an extensive range of products designed to support various stages of reproductive health.
The brand’s offerings include multivitamins, omega-3s, collagen protein, probiotics, and immune support supplements. It claims that its products may help improve energy, hormone balance, immune health, and fetal development.
In this review, we will explore the brand philosophy, exploring how its approach to nutrition sets it apart in the wellness industry. We will also examine the range of services and products the brand offers while discussing real user reviews.
Needed is a women-led brand founded by Julie Sawaya and Ryan Woodbury, which offers a wide range of options for reproductive health.
The brand highlights a complete Nutritional System, offering products that support not just pregnancy, but also fertility preparation, early motherhood, perimenopause, and men’s health.
As per the official website, its product catalog spans several categories. For prenatal and postpartum care, there are multivitamins in capsule or powder form, Omega-3 supplements, collagen protein, probiotics, and add-ons like choline, CoQ10, iron, and vitamin D3+K2.
The brand offers functional products that address needs such as hydration, sleep, stress, digestion, immunity, and cognitive performance. It also offers bundled subscription plans, including trimester-based kits, fertility-focused trios, lactation support packages, and its all-in-one Complete Plan, which combines a Prenatal Multi with Collagen, Omega-3, and Pre/Probiotics.
Men’s health is also covered with products like the Men’s Multi, Omega-3, and Sperm Support+, while you may also choose from the Women’s Multi, Collagen Protein, and perimenopause-specific options if you are not looking for pregnancy-related support.
The brand claims that all its products are non-GMO, free from the top nine allergens, third-party tested, and formulated without unnecessary fillers.
Needed’s Prenatal Multi Capsules may support fertility, pregnancy, and postpartum stages. They contain 25+ nutrients to support maternal health, fetal development, and metabolic function.
Vitamin B12 in Prenatal Multi Capsules is involved in converting homocysteine to methionine, a reaction crucial for methylation processes that influence gene expression and neural tube development. It may support mitochondrial energy metabolism through its role in converting methylmalonyl-CoA to succinyl-CoA.
The makers also added choline to this formula, which is essential for brain development and memory, and contributes to phospholipid synthesis for cell membrane formation.
Prenatal Multi Capsules also combines vitamin D3, which aids calcium absorption, regulates immune function, and supports skeletal development. It also has folate, which provides a form that directly participates in DNA synthesis and methylation reactions, essential for neural tube closure and early fetal development.
The formulation’s vitamin A content may aid in vision, cellular differentiation, and immune function, with beta-carotene acting as an antioxidant. Vitamin C may support collagen synthesis and immune support while serving as an antioxidant.
As per the official website, Prenatal Collagen Protein has hydrolyzed bovine collagen peptides derived from grass-fed, pasture-raised bovines. It provides 14 grams of collagen per 15-gram scoop, which includes key amino acids such as glycine, proline, hydroxyproline, arginine, and leucine. These amino acids are primary building blocks for the body’s structural proteins, playing roles in connective tissue strength, skin elasticity, and tissue repair.
Collagen contributes to the structure and integrity of skin, joints, pelvic floor muscles, and other connective tissues, which are under increased strain during pregnancy and postpartum recovery. Hydrolyzed collagen is broken down into smaller peptide molecules, which could potentially improve absorption in the digestive tract and facilitate incorporation into the body’s own collagen synthesis pathways.
Prenatal Multi Essentials by Needed may support maternal nutrient requirements throughout the reproductive cycle. It includes DFE of folate as Optifolin+®, a choline-enriched methylfolate that participates in DNA synthesis and methylation reactions essential for neural tube development and cellular replication. It also combines choline, which contributes to acetylcholine production and phospholipid synthesis. This may support brain development and cell membrane integrity.
As per the official website, vitamin B12 in Prenatal Multi Essentials is included in two active forms, adenosylcobalamin and methylcobalamin, which are involved in mitochondrial energy metabolism and methylation processes.
Vitamin B6 in this formula, provided as pyridoxal 5-phosphate, functions as a coenzyme in amino acid metabolism and neurotransmitter synthesis.
Other vitamins include Vitamin D3, which aids calcium absorption and supports bone and immune health, and Vitamin A supports immune function.
The makers also added minerals in bioavailable forms, including calcium and magnesium in Prenatal Multi Essentials for bone health and enzymatic function.
As per the official site, Prenatal Multi Powder contains nutrients and minerals that may aid in optimal absorption and support in fertility, pregnancy, and postpartum health.
Folate in this formula participates in DNA and RNA synthesis and methylation reactions critical for neural tube formation and early fetal growth. The makers also added vitamin A in Prenatal Multi Powder, which could support vision, immune function, and cellular differentiation, while beta-carotene also provides antioxidant activity.
The B-complex vitamins, including thiamin, riboflavin, niacin, vitamin B6, biotin, and pantothenic acid in Prenatal Multi Powder, might support energy metabolism, red blood cell production, and enzymatic reactions, with Vitamin B6 participating in amino acid metabolism and neurotransmitter synthesis.
This formula also combines vitamin K2 (K2VITAL™ MK-7), which contributes to bone and cardiovascular health by supporting calcium regulation, while lutein and zeaxanthin (from Marigold, Macu-LZ™) accumulate in the retina to filter high-energy blue light and support eye development.
Needed offers a Starter Plan that combines Prenatal Multi Capsules and an Omega-3+ supplement. The Prenatal Multi Capsules in this plan contain 24 vitamins and minerals. Key nutrients in this formula include vitamin B12 (adenosylcobalamin and methylcobalamin), DFE of methylated folate (Optifolin®), choline (VitaCholine®), vitamin D3, Vitamin A, Vitamin C, Vitamin E, and B-complex vitamins.
As per the official website, the Omega-3+ supplement in this Starter Plan provides 550 mg total Omega-3 fatty acids per two-capsule serving, including DHA and EPA, sourced from vegan algal oil. DHA and EPA are called long-chain polyunsaturated fatty acids involved in neuronal and retinal development, anti-inflammatory processes, and cardiovascular health.
Needed’s Complete Plan includes Prenatal Multi, Collagen Protein, Omega-3, and Pre/Probiotics, which may provide a broad spectrum of nutrients and support maternal and fetal health throughout preconception, pregnancy, and postpartum.
The Prenatal Multi in Complete Plan provides 24 vitamins and minerals in bioavailable forms, such as vitamin B12, which may aid in red blood cell production, mitochondrial energy metabolism, and methylation processes necessary for DNA synthesis and neural development.
Complete Plan also combines the Omega-3 formula, which is offered in two formats. The Omega-3+ Vegan provides 500 mg total Omega-3 fatty acids (400 mg DHA, 100 mg EPA) along with 100 mg choline and lutein (10 mg) and zeaxanthin (2 mg) from Marigold (Macu-LZ™M), sourced from microalgae. The fish-based Omega-3 provides 1,000 mg each of DHA and EPA per serving in a gelatin-free shell, formulated to be shelf-stable without refrigeration.
The makers also included Collagen Protein formula in this plan, which contains hydrolyzed bovine collagen from grass-fed, pasture-raised, hormone-free bovines. It supplies amino acids such as proline, glycine, and hydroxyproline, which are critical for the synthesis of structural proteins in skin, joints, pelvic floor muscles, and connective tissues.
The Pre/Probiotic in the Complete Plan combines spore-based and non-spore-forming strains intended to support the gut, vaginal, and skin microbiomes. These strains help maintain microbial balance, which can influence digestion, immune function, and maternal wellness.
Fertility Trio is a combination system that may support your reproductive health. The trio includes Egg Quality Support, Sperm Support, and CoQ10.
Egg Quality Support is formulated to provide nutrients that support ovulation and oocyte development, while the Sperm Support provides nutrients that support sperm quality, motility, and DNA integrity.
The makers also combined CoQ10 in this trio, which is supplied in the bioactive Ubiquinol form, intended to support mitochondrial energy production and cellular oxidative protection.
As per the official website, the Fertility Trio could provide nutrients and antioxidants that support cellular energy, mitochondrial function, and reproductive health for both partners.
Needed offers an extensive product range that provides stage-specific and goal-oriented nutritional support across fertility, pregnancy, postpartum, and women’s health. It claims that each formula is designed after consulting perinatal nutrition specialists so that the nutrient balance reflects the body’s changing demands at every stage. You can choose targeted options like Egg Quality Support and the Fertility Trio for both partners, pregnancy-focused plans such as the First Trimester Plan and Nausea Support Plan, and postpartum essentials like Lactation Support and Collagen Protein.
The brand also offers comprehensive bundles, combining Prenatal Multi, Omega-3, Collagen, and Pre/Probiotics to cover all foundational nutrient needs. This means convenience, consistent quality, and a science-backed approach, ensuring you get the right nutrients at the right stage without guesswork, supporting reproductive health.
Needed promotes its products as being third-party tested, implying that they undergo independent verification for quality, purity, and safety. Despite this claim, the brand does not provide access to any certificates, lab reports, or detailed testing results that would allow you to confirm these checks. Without this transparency, you cannot verify whether the supplements consistently meet industry standards or are free from contaminants, heavy metals, or inaccurate ingredient dosages. This means you are relying solely on the brand’s word, which may reduce your confidence in product safety and efficacy when making decisions about your reproductive or prenatal health.
FullWell and Needed both focus on supporting fertility, pregnancy, and postpartum health, but their approaches and product offerings set them apart.
As per its official website, FullWell takes a dietitian-led, research-driven approach, formulating supplements that emphasize bioavailable nutrients such as choline, magnesium, vitamin D, and myo-inositol, nutrients often underrepresented in standard prenatals.
The brand’s product line is relatively straightforward, including options like the Women’s Prenatal Multivitamin, Iron Bump, Balanced Omegas, Collagen Peptides, and a Fertility Trio bundle. Its men’s range is limited to essentials like the Men’s Multivitamin. It also offers a short quiz that recommends supplements based on reproductive stage and core needs, keeping the experience focused but not overly complex.
Needed, on the other hand, has built its brand around expansive, plan-based nutrition. Its core offering is the Prenatal Multi (available in capsule, powder, or essentials versions), which contains 26 nutrients.
Beyond the basics, this brand has developed an extensive catalog that includes targeted products like Egg Quality Support, CoQ10, Choline+, Prenatal Iron, and Pre/Probiotics, as well as specialized plans such as the Complete Plan, Fertility Support Plan, and trimester-specific bundles.
Unlike FullWell, Needed extends its scope to broader categories like sleep, stress, cognitive health, hydration, and gut health.
As per their official website, FullWell products typically cost $40–$60 each with bundle discounts, while Needed’s subscription plans often fall between $150 and $250 per month, reflecting its more expansive scope.
FullWell focuses on high-quality, transparent formulations backed by third-party testing with batch-level results, potentially ensuring purity and effectiveness without an overwhelming product catalog.
Meanwhile, Needed offers comprehensive, subscription-based wellness plans that go beyond perinatal needs, covering men’s health, women’s health, and even perimenopause.
As per its official website, Ritual emphasizes simplicity and transparency, offering streamlined supplements like its Essential Prenatal, Essential for Women, and Essential for Men, each designed with a minimal number of ingredients.
The formulas focus on bioavailable forms of vitamins such as methylated B12, folate, and Omega-3 sourced from microalgae, while avoiding extras like fillers or synthetic colors.
Ritual also features a Vitamin Quiz, which is short and directs you to one of its core products, keeping in line with the brand’s minimalist lineup.
Needed, on the other hand, takes a more comprehensive approach to nutrient support. Instead of a single capsule-based multivitamin, the brand offers a modular perinatal system that includes the Prenatal Multi, Omega-3, Collagen Protein, Pre/Probiotic, and Hydration Support.
These formulations can be combined into bundles to target specific needs before, during, and after pregnancy. The formulations are intentionally higher in nutrients like choline and magnesium, aiming to cover gaps that single multivitamins often leave out.
Ritual offers minimalist, clean-label supplements with full transparency about sourcing, while Needed focuses on a comprehensive, bundle-based system with built-in personalization for you (and even your partner) across different life stages.
Needed is a health and wellness brand specializing in nutritional supplements suited for your health, particularly during fertility and postpartum stages.
The company focuses on providing science-backed products designed to meet your unique nutritional needs at different life stages. Their offerings include prenatal vitamins, fertility support plans, and postpartum nutrition options.
To evaluate the brand, we considered its Better Business Bureau (BBB) rating, brand history, and overall reputation. The brand has earned an A+ rating from the BBB, which reflects a strong commitment to ethical business practices, transparency, and customer service.
We evaluated the brand based on customer feedback, product ratings, and ingredient quality of its products. Its Multivitamin for Prenatal holds a 4 out of 5 stars rating from 424+ global ratings on Amazon.
Users frequently praised its comprehensive nutrient profile, which includes folate, choline, magnesium, DHA, and trace minerals in bioavailable forms. They appreciated that the vitamins use natural forms, avoid unnecessary fillers or synthetic dyes, and are gentle on the stomach.
Many noted feeling confident that they were supporting both their health and their baby’s development. However, recurring concerns included the strong smell and taste of the capsules, with some customers experiencing nausea or vomiting, highlighting a sensory drawback despite the strong formulation.
The Needed Hydrolyzed Collagen Protein Powder has a 4.4 out of 5 stars rating from 542+ global ratings. Customers praised its neutral taste, easy mixing into beverages, and suitability for pregnancy and postpartum use. Several users reported improvements in energy, hair, skin, and nails, and appreciated the lack of artificial sweeteners.
The brand appears to provide well-formulated, science-backed products for maternal health. While most users value the effectiveness and nutrient quality, issues like taste, smell, and testing transparency are important considerations.
Needed focuses on providing science-based, clinically informed nutrition for you across fertility stages. It claims that its formulations may help address nutrient gaps and support better energy levels. You can choose from stage-specific options, pregnancy plans, and postpartum essentials, with bundles and subscription plans adding convenience.
However, while the brand claims third-party testing for quality and safety, it does not provide certifications or lab reports to verify these claims. Its online-only availability may limit access, and the specialized formulations and subscription model can be expensive for some users.
While the brand offers a research-informed, targeted approach to nutrition, you should exercise caution, especially if you have existing conditions or are taking other medications. The lack of publicly available testing verification is a key limitation that may affect confidence in product safety.
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