Author: Rachel Nall

Casper Review

Casper Review: Is Foam-Focused Strategy a Limiting Factor for the Brand?

Rachel Nall November 24, 2025 No Comments

Casper is a sleep-focused brand that aims to help you create a more comfortable and supportive rest environment. Its lineup includes mattresses, along with pillows, bedding, adjustable bed frames, and [...]

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Gainful Review

Gainful Review: Is Gainful’s Focus on Minimal Ingredients a Differentiator?

Rachel Nall November 24, 2025 No Comments

Gainful offers a range of products that can match your goals, habits, and fitness needs. Its product line includes custom protein blends, hydration formulas, pre-workouts, creatine, and daily greens. The [...]

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Laird Superfood Review

Laird Superfood Review: Does the Brand’s Minimally Processed Philosophy Hold Up?

Rachel Nall November 21, 2025 No Comments

Laird Superfood is a plant-focused nutrition brand that offers convenient mixes designed to support energy, focus, and everyday wellness. Its range covers non-dairy creamers, ground and instant coffees, functional mushroom [...]

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Perricone MD Review: Is the Science-Aligned Positioning Consistent Across the Brand?

Rachel Nall November 20, 2025 No Comments

Perricone MD focuses on topical skincare, offering a range of products that may help address skin concerns like dullness, dryness, fine lines, and wrinkles. Its range includes cleansers, moisturizers, serums, [...]

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Earthing Review

Earthing Review: How Does This Grounding Brand Position Its Approach Today?

Rachel Nall November 20, 2025 No Comments

Earthing offers a selection of products that may help you bring the earth’s natural electrical charge into your daily routine. Its lineup includes sleep sheets, mattress covers, and floor mats [...]

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Icy Hot Review

Icy Hot Review: Is the Brand’s Contrast Therapy Concept Still Relevant?

Rachel Nall November 20, 2025 No Comments

Icy Hot offers a wide range of topical pain-relief products that may help you manage everyday muscle and joint discomfort. The brand uses a contrast-therapy approach to create a quick [...]

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Monat Review: Does the Brand’s Focus on Hydration Balance Set It Apart?

Rachel Nall November 20, 2025 No Comments

Monat is a beauty and wellness brand that offers a broad range of haircare, skincare, and supplement-based options. Its lineup includes shampoos, conditioners, scalp treatments, styling essentials, anti-aging skincare formulas, [...]

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Hoolest Review: Does the Brand’s Patented Technology Support Its Core Philosophy?

Rachel Nall November 20, 2025 No Comments

Hoolest is a wellness technology brand that focuses on neuromodulation technology, offering wearable devices that may stimulate the vagus nerve. Such stimulation may activate a specific part of your parasympathetic [...]

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TryCreate Review

TryCreate Review: Does Its Single-Category Strategy Limit the Brand?

Rachel Nall November 19, 2025 No Comments

Create Wellness is a brand centered on creatine. It claims that its offerings may help in a gradual increase in strength, better recovery, improved muscle hydration, and potential cognitive support. [...]

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Virtue Labs Review

Virtue Labs Review: Does the Science-Driven Method Make a Difference?

Rachel Nall November 19, 2025 No Comments

Virtue Labs is a hair-care brand that uses a bio-identical protein created to bind to damaged areas of the hair and support structural repair in its offerings. It aims to [...]

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This project was supported in part by NSF Grant IIS-03-25867 (ITR: An Electronic Field Guide: Plant Exploration and Discovery in the 21st Century) and by the Washington Biologists' Field Club.

Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the official views, opinions, or policy of the National Science Foundation (NSF).